UGC & Creator Manager

MTRX is a performance creative agency working with high-growth eCommerce brands to create ads that drive measurable results. We combine creative thinking, data and high-quality production to help brands overcome creative fatigue, find new opportunities and scale their performance.

We value ambition, speed, creative problem-solving and collaboration. We’re building a team of people who challenge conventional thinking, take ownership and continually raise the standard.

The role:

As a UCG & Creator Manager, you'll be responsible for sourcing and managing great creators, as well as producing content that helps our clients grow. You'll oversee UGC from sourcing through to delivery across five brands, ensuring creators are matched to the right briefs and content is delivered to a high standard.

You'll also create your own ads based on performance data, creative briefs and emerging trends. You'll film and direct content, including high-production shoots and street interviews, working closely with Creative Strategists, editors and the wider team to improve content quality and find new ways to create ads that perform.

This is a hands-on role that requires someone who can manage a busy creative pipeline, work independently and keep multiple projects moving without losing sight of quality.

Key Responsibilities:

• Creator Sourcing & Relationships: Find and build relationships with high-quality UK and US creators through social media, creator platforms and MTRX's existing creator community. Use platforms such as TikTok, X, Reddit, Backstage, Fiverr and Mandy, alongside personal recommendations, to identify new talent. Manage outreach, review portfolios and maintain strong communication throughout the process.
• UGC Management: Oversee creator content across five brands, from assigning briefs and coordinating product shipments to reviewing footage, requesting revisions and organising approved content for editors.
• Creator Database: Build and maintain a well-organised database of reliable creators, keeping profiles, strengths, availability and previous work up to date. Develop a trusted pool of regular creators as well as backup options for when people become unavailable or miss deadlines.
• Creator Training & Quality Control: Give creators clear guidance on briefs, lighting, positioning, delivery and filming requirements to reduce avoidable revisions. Review returned footage carefully and make sure it meets the brief before passing it to the editing team.
• Content Creation: Film and edit around 20 off-the-cuff ads per month, using performance data, brand needs and social media trends to develop new creative ideas.
• Filming & Directing: Attend high-production shoots and film or direct street interview content, working with creators and actors to produce natural, engaging ads.
• Creative Collaboration: Work with Creative Strategists to understand research, briefs and creator requirements. Collaborate with editors to ensure footage is clear, organised and ready for production.
• Performance & Quality: Review UGC footage, scripts and edits regularly to identify gaps, improve creative quality and help the team produce better-performing ads.
• Production & Problem Solving: Take ownership when production runs into difficulties. This could mean finding replacement creators, following up on late submissions, resolving shipping issues or stepping in to film content yourself when needed to keep a project on track.
• Process Improvement: Identify bottlenecks, improve feedback loops and find ways to make creator sourcing and content delivery more efficient. Share learnings with the team and take ownership of solving problems.
• Team Communication: Take part in weekly meetings, share ideas with other Heads of Talent and In-House Creators, and keep the wider team informed on progress, deadlines and any issues.

What we are looking for:

• Experience sourcing and managing UGC creators, with a strong network of UK and US talent across different age groups and backgrounds.
• A background as a UGC creator, content creator or influencer would be valuable. Understanding the creator's perspective helps when sourcing talent, giving direction and building strong working relationships.
• A track record of creating or sourcing UGC ads that perform, ideally for DTC or eCommerce brands.
• Experience managing multiple brands, creators and a high volume of content at the same time. You should be comfortable balancing sourcing, outreach, filming, reviews and deadlines without losing track of the detail.
• Strong experience finding creators through different channels, rather than relying on one platform or an existing talent list.
• The ability to build and maintain a sizeable, searchable creator database, with a good understanding of which creators are reliable, responsive and suitable for different briefs.
• Experience managing the full creator workflow, including outreach, briefing, product shipments, filming guidance, footage reviews, feedback and revisions.
• Confidence in training creators on filming standards such as lighting, positioning, delivery and framing to improve the quality of first submissions.
• A proactive approach to managing production issues. You should know how to deal with creators who stop responding, missed deadlines and delayed deliveries, and have backup options ready rather than allowing work to stall.
• Confidence in filming and directing content yourself, including street interviews and on-the-go creative.
• Strong creative instincts and the ability to spot promising creators, identify trends and turn ideas into ads.
• Excellent organisation and communication skills. You should be able to track current work and upcoming deadlines across multiple brands, keep people updated and make sure nothing gets missed.
• A self-motivated approach to freelance or remote work, with the ability to manage your own workload, prioritise independently and take responsibility for delivery.
• Comfortable working remotely with international creators and teams across GMT working hours.

What success looks like:

• Managing UGC production across five brands, with around 40 briefs assigned to creators each month.
• Sourcing 20–25 new creators each month while maintaining strong relationships with MTRX's existing creator community.
• Maintaining an organised and reliable creator database, with suitable backup creators available when projects run into difficulties.
• Producing around 20 off-the-cuff ads per month and contributing to four high-production shoots.
• Improving the quality of UGC and the speed at which content is delivered, with fewer avoidable revisions.
• Keeping creators informed, supported and accountable throughout the production process.
• Creating more effective street interview content that feels natural and engaging.
• Helping each brand build a stronger pipeline of creative, with the goal of achieving at least two winning ads per brand.
• Regularly sharing ideas, identifying improvements and helping the wider team produce better ads.