Ad Scriptwriter — Birmingham

MTRX is a performance creative agency producing 5,000+ ads a month for 7–8 figure e-commerce brands. We manage £30M+ in ad spend across supplements, fragrance, apparel, pet, and more. Six months ago we launched an AI branch — now servicing 20+ clients a month with a team of 15+, including an in-house creative strategy team of 5. We make high-converting video ads for 7-figure brands using AI tools that most agencies haven't even heard of yet. We're on track to be the #1 performance creative agency in the UK. This role is for the AI branch.

You'll learn to write 7–8 ad scripts a day across multiple brands and formats: AI UGC, AI podcast-style, animated explainers, founder stories, debate formats, and more. A typical day looks like:

• Morning: review AI content from the editors
• Write 5–7 scripts based on research and data from your creative manager
• Group learning session — reviewing ads, brainstorming, breaking down what works
• Revise scripts based on feedback

You'll be trained in person. Not theory — real client work from day one.

WHAT YOU'LL LEARN

Hard Skills

• AI ad creative — the highest-leverage skill in marketing right now, and 95% of agencies still can't do it properly
• Direct response copywriting — the kind that actually moves money
• Customer psychology — awareness levels, market sophistication, how buyers decide
• Hook writing and customer language mining
• The full AI production stack: Seedance, Kling, Veo, Higgsfield, Nano Banana, ElevenLabs
• Performance marketing fundamentals — what makes an ad scale vs. flop on Meta and TikTok
• Working across verticals: supplements, fragrance, apparel, pet, legal, telehealth

Soft Skills

• Speed and execution — shipping daily, not perfecting forever
• Taking feedback without ego — the single trait that separates writers who level up from those who don't
• Pattern recognition — seeing what works across hundreds of ads
• Persuasion and influence — applicable to everything you do for the rest of your career
• Working directly with a founder — you'll see how decisions actually get made inside a real business

WHAT WE NEED FROM YOU

• Hungry. You want to outwork everyone. A fast-paced environment doesn't scare you, it excites you.
• A writing base. You can construct a clear sentence and a paragraph that holds together. The rest we'll teach you.
• In-person ready. You can come in 5 days a week in Birmingham / Leamington Spa.

We don't care about degrees, years of experience, or polished portfolios. We care about whether you can write, whether you can learn, and whether you'll grind.

DON'T APPLY IF

• You want a chill 9–5
• You're precious about your writing
• Working from home in pyjamas is the dream
• You want to coast

WHAT YOU GET

• Hands-on training from the founder of a 50-person, 7-figure agency
• A skill set that's exploding in demand, and pays accordingly as you grow
• Real client work from day one. No busywork, no theory.
• £2,000/month to start, with a clear progression path as you level up

This is the kind of role that, two years from now, you look back on as the one that changed your trajectory.