At a Glance
- Tasks: Analyse marketing data to boost sales and improve customer engagement.
- Company: Dynamic company open to fresh ideas and innovation.
- Benefits: Highly competitive salary and immediate start for the right candidate.
- Other info: Fast-paced environment with opportunities for career advancement.
- Why this job: Make a real impact on marketing strategies and business growth.
- Qualifications: Experience in marketing analysis, Google Analytics, and CRM systems.
The predicted salary is between 35000 - 45000 € per year.
Rewards and Benefits on Offer. A brand-new role, where you help improve all aspects of the company's sales and marketing teams. The company is very open to new ideas to help develop new business opportunities. You will be working in a friendly, fast-moving and dynamic environment. Highly competitive salary on offer. An immediate start date for the right person.
Your Next Career Opportunity. Our client is now seeking an experienced marketing data analyst to support the sales and marketing function. This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise.
Your New Role. Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance. Here are the main responsibilities typically involved:
- Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites.
- Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement.
- Produce regular reports, dashboards, and KPI analysis for senior management and sales teams.
- Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights.
- Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement.
- Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing.
- Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems.
- Track website traffic, customer journeys, and user engagement to improve digital performance and user experience.
- Work closely with sales, marketing, and leadership teams to support commercial decision-making.
- Identify market trends, competitor activity, and customer insights to help shape future marketing strategy.
- Develop data-driven recommendations to improve customer acquisition, retention, and brand performance.
- Ensure compliance with GDPR and data protection regulations when handling customer data.
About You. Strong analytical and problem-solving ability. Data-driven. Previous experience supporting marketing and sales teams to improve. Experience with Google Analytics and CRM systems. Attention to detail. Commercial awareness. Strong communication and presentation skills.
Marketing Data Analyst in Sunderland employer: MTrec Recruitment
Join a forward-thinking company that values innovation and creativity, where your role as a Marketing Data Analyst will directly influence the growth of our sales and marketing teams. Enjoy a competitive salary in a vibrant, collaborative environment that encourages professional development and offers opportunities to make a lasting impact. With a focus on data-driven decision-making, you'll thrive in a culture that embraces new ideas and fosters employee growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data Analyst in Sunderland
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data analysis projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing data analysis. Use real examples from your experience to demonstrate your analytical prowess and problem-solving skills.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Data Analyst in Sunderland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Data Analyst role. Highlight your experience with data analysis, marketing performance, and any tools like Google Analytics or CRM systems that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our sales and marketing teams. Be sure to mention specific examples of how you've improved marketing performance in the past.
Showcase Your Analytical Skills:Since this role is all about analysing data, make sure to showcase your analytical skills in your application. Include examples of how you've interpreted data to drive decisions or improve campaign effectiveness. We love seeing data-driven insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at MTrec Recruitment
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, like Google Analytics and CRM systems. Be ready to discuss how you've used these tools in past roles to analyse data and drive marketing decisions.
✨Showcase Your Analytical Skills
Prepare examples of how you've interpreted large volumes of data to identify trends and opportunities. Think about specific campaigns you've worked on and be ready to explain your thought process and the impact of your recommendations.
✨Understand the Business
Research the company and its market position. Be prepared to discuss how your insights can help improve their sales and marketing efforts. Showing that you understand their challenges will demonstrate your commercial awareness.
✨Communicate Effectively
Practice explaining complex data insights in a clear and concise manner. You might need to present your findings to senior management, so being able to communicate effectively is key. Use visuals or examples to make your points more relatable.
