At a Glance
- Tasks: Analyse marketing data to boost sales and improve customer engagement.
- Company: Dynamic company open to fresh ideas and innovation.
- Benefits: Highly competitive salary, immediate start, and a friendly work environment.
- Other info: Opportunity for career growth in a fast-paced setting.
- Why this job: Make a real impact on marketing strategies and business growth.
- Qualifications: Experience in marketing analysis, strong analytical skills, and familiarity with Google Analytics.
The predicted salary is between 35000 - 45000 £ per year.
Rewards and Benefits on Offer. A brand-new role, where you help improve all aspects of the company's sales and marketing teams. The company is very open to new ideas to help develop new business opportunities. You will be working in a friendly, fast-moving and dynamic environment. Highly competitive salary on offer. An immediate start date for the right person.
Your Next Career Opportunity. Our client is now seeking an experienced marketing data analyst to support the sales and marketing function. This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise.
Your New Role. Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance. Here are the main responsibilities typically involved:
- Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites.
- Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement.
- Produce regular reports, dashboards, and KPI analysis for senior management and sales teams.
- Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights.
- Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement.
- Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing.
- Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems.
- Track website traffic, customer journeys, and user engagement to improve digital performance and user experience.
- Work closely with sales, marketing, and leadership teams to support commercial decision-making.
- Identify market trends, competitor activity, and customer insights to help shape future marketing strategy.
- Develop data-driven recommendations to improve customer acquisition, retention, and brand performance.
- Ensure compliance with GDPR and data protection regulations when handling customer data.
About You. Strong analytical and problem-solving ability. Data-driven. Previous experience supporting marketing and sales teams to improve. Experience with Google Analytics and CRM systems. Attention to detail. Commercial awareness. Strong communication and presentation skills.
Marketing Data Analyst employer: MTrec Ltd Commercial
Join a forward-thinking company that values innovation and creativity, where your role as a Marketing Data Analyst will directly influence the growth of our sales and marketing teams. Enjoy a competitive salary in a vibrant, collaborative environment that encourages professional development and offers opportunities for meaningful contributions to the business. With a focus on data-driven decision-making, you'll be empowered to make a lasting impact while working alongside passionate colleagues in a dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or local meetups. We can’t stress enough how personal connections can lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your data analysis projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing data analysis. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Data Analyst role. Highlight your experience with data analysis, marketing performance, and any tools like Google Analytics or CRM systems that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our sales and marketing teams. Be sure to mention any specific projects or achievements that demonstrate your analytical prowess.
Showcase Your Analytical Skills:In your application, don't just say you're analytical—show it! Include examples of how you've used data to drive decisions or improve marketing campaigns in the past. We love seeing real-world applications of your skills!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at MTrec Ltd Commercial
✨Know Your Data Tools
Familiarise yourself with tools like Google Analytics and CRM systems before the interview. Be ready to discuss how you've used these tools in past roles to analyse marketing performance and drive results.
✨Showcase Your Analytical Skills
Prepare examples of how you've interpreted data to identify trends and improve marketing strategies. Highlight specific campaigns where your insights led to measurable improvements in lead generation or customer engagement.
✨Understand the Company’s Market
Research the company’s current marketing strategies and their competitors. Be prepared to discuss potential opportunities for improvement based on your findings, showing that you can think critically about their business.
✨Communicate Clearly
Practice explaining complex data insights in a simple way. During the interview, focus on your ability to present findings to non-technical stakeholders, as strong communication is key in this role.
