Senior Research Executive London (Hybrid)

Are you a qualitative researcher who spends your weekends watching the match, analysing the latest AAA game launch, or keeping an eye on the betting landscape? We’re looking for an ambitious Senior Research Executive (or an experienced RE ready to step up) to join our 15-person Qual team. While we work across various sectors, this role is specifically for someone who wants to lead our fastest-growing space: Sports, Betting, and Gaming.

Ideally the successful candidate would have experience conducting research in these sectors, but at the very least must be interested and passionate about working on research projects for clients in this space. This doesn’t mean that you would only be involved in these projects as, with any agency, this will depend on the type of work that comes in but when possible the aim would be to involve you in as much of this type of work as possible.

You would be joining a Qualitative team of 15 people, ranging from recent starters to veterans of 20‑years+. You’d likely work on multidisciplinary studies (mix of qual, quant, strategy, trends).

Examples of the type of projects you might work on would be:

• A study on the ‘Fan of the Future’ which segmented football fans across Europe – helping leading clubs playing in the Champions League to better understand modern football fandom
• Guiding the development of a grassroots football programme that encourages players of all abilities to ‘turn up and play’ across the length and breadth of the country
• Getting under the skin of what makes an outstanding online casino UX
• Identifying opportunities for innovation within the sports betting category
• Evaluating the cover art for AAA gaming launches

Required Experience & Skills

• Agency Background: The candidate should have 2+ years experience of working within a primary research agency, working on qualitative research projects
• Sector Passion: A demonstrable interest / passion for sports / betting / gaming and ideally experience of conducting research in these areas
• Technical Proficiency: Capable of producing effective research materials with minimal senior oversight (recruitment materials, discussion guides etc.)
• Effective project management: Comfortable and confident managing small‑medium size research projects (with support from a director) and maintaining ongoing dialogue with client during the project and beyond
• Analytical thinking: A demonstrable ability to draw insights from qualitative data and contribute towards effective storytelling in reporting.
• Interviewing experience: Experience of (ideally) moderating focus groups or (required) depth interviews as well as managing online communities / pre‑tasks / diaries etc.
• Willing to travel / conduct face‑to‑face research: Whilst many of our projects are now conducted using online research methods (Zoom interviews / focus groups), we are actively trying to get back to face‑to‑face methodologies where valuable. Therefore we would like the candidate to be happy conducting fieldwork in‑person (both in the UK and in other markets)

We offer a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:

• Impact: The chance to make a big impact quickly in a fast‑growing environment where you can carve out your own style.
• Private medical insurance: To keep you fighting fit and give you and your family peace of mind.
• Income protection: We know it feels good to be covered, just in case.
• Calm Subscription: Now more than ever, it’s important to mind your mind!
• 25 days annual leave: Which increases with length of service, up to a max. of 30 days
• Christmas closure: No need to save holiday days for the Christmas closure period. Up to 3 days are on us!
• Birthdays off: One extra day to celebrate your big day
• Online coaching and mental health support: Unlimited via OpenUp
• Remote Working: Work abroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.
• Bonus: A discretionary bonus based on individual and team performance of up to 10%.
• Development: A £500 personal training budget and support toward career development
• Culture: A hybrid working model with a vibrant social scene, including team lunches, book clubs, quizzes, and social events.

MTM is a specialist strategy and insights consultancy trusted by world‑leading brands in media, entertainment, tech and telco – including Google, Samsung, Figma, Spotify, Sony Pictures, Formula E, England and Wales Cricket Board (ECB), Betway, Sky Sports, the BBC, Virgin Media O2, and Ofcom. For nearly 20 years, MTM has been powering courageous decision making, by answering our clients’ toughest questions with a blend of services across consumer, cultural and commercial insight lenses.

London‑based MTM is a three‑time winner of the Market Research Society’s Agency of the Year award, as well as celebrating award wins with Adwanted including 2025 Best International Media Research Project and 2024 Research Effectiveness.

MTM is a part of Brave Bison: a media, marketing and technology company purpose built for the digital era. Our universe is made up of award‑winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice MiniMBA, as well as our very own social‑first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok. We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.