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- Tasks: Own and optimise PPC campaigns for three brands, driving quality leads and results.
- Company: Join a dynamic in-house team focused on impactful paid search strategies.
- Benefits: Enjoy a competitive salary, private healthcare, and performance-based rewards.
- Why this job: Experience freedom to innovate and make a real impact without agency distractions.
- Qualifications: 2+ years of PPC experience, especially with Google Ads and Bing Ads.
- Other info: Perfect for those who thrive on testing, learning, and achieving results.
The predicted salary is between 30000 - 50000 £ per year.
We are looking for a Senior PPC Executive who knows how to make ads work. You will take full ownership of our paid search strategy across 3 brands - running smart, lean campaigns that drive quality leads and real results. This is not an agency role; this is in-house, which means focus. You will have the freedom to test, refine, and scale without being pulled in a hundred directions. Your mission? Turn budget into performance. And when you do, you will be well rewarded.
What You Will Be Doing:
- Running and refining Google and Bing campaigns with full control over budget and bidding strategies
- Writing sharp, high-converting ad copy that actually gets clicks
- Running A/B tests and optimising landing pages for conversions
- Tracking, analysing, and improving performance daily
- Reporting results in a way that makes it easy for decision-makers to act
What You Will Bring:
- At least 2 years of hands-on PPC experience, especially Google Ads and Bing Ads (Facebook Ads is a bonus but not essential)
- You know your way around scripts, GA4, and Google Tag Manager
- You can build and understand a tracking setup (and fix one if needed)
- You are a data storyteller, using numbers to guide decisions, not just fill slides
- You love testing, learning, and improving. Always.
- You are commercially switched-on and results-focused
- You can work solo or as part of a small but mighty team
- You are organised, accountable, and proactive - no need for hand-holding
Benefits include:
- A role where your results directly shape your rewards
- £30,000 basic with on target earnings of £45,000 - £50,000
- Private health care
- The chance to do the best PPC work of your career without layers of red tape
Ready to take full ownership of an organisation's PPC channel and be rewarded for performance, not promises? Let's talk.
Contact Detail:
MTD Training Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive in Coventry
✨Tip Number 1
Familiarise yourself with our brands and their unique selling points. Understanding what makes each brand tick will help you tailor your PPC strategies effectively, showing us that you're already thinking about how to drive results.
✨Tip Number 2
Brush up on the latest trends in PPC and digital marketing. Being able to discuss recent changes in Google Ads or Bing Ads during your interview will demonstrate your passion and commitment to staying ahead in the field.
✨Tip Number 3
Prepare to showcase your analytical skills. Be ready to discuss specific campaigns you've managed, the metrics you tracked, and how you used data to make decisions. This will highlight your ability to turn budget into performance.
✨Tip Number 4
Network with current or former employees if possible. They can provide insights into our company culture and expectations, which can help you tailor your approach and show us that you're a great fit for our team.
We think you need these skills to ace Senior PPC Executive in Coventry
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the specific skills and experiences required for the Senior PPC Executive position. Tailor your application to highlight your relevant PPC experience, especially with Google Ads and Bing Ads.
Craft a Compelling CV: Ensure your CV showcases your hands-on PPC experience, particularly any successful campaigns you've managed. Include metrics that demonstrate your ability to drive quality leads and results, as this role focuses on performance.
Write a Targeted Cover Letter: In your cover letter, express your passion for PPC and your understanding of the importance of data-driven decision-making. Mention specific tools you are familiar with, such as GA4 and Google Tag Manager, to show you meet the technical requirements.
Showcase Your Results: When detailing your previous work, focus on quantifiable achievements. Use numbers to illustrate how you've turned budget into performance, optimised campaigns, and improved conversion rates, as this will resonate with the hiring team.
How to prepare for a job interview at MTD Training
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability to take ownership of their paid search strategy.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on performance metrics, come equipped with examples of how you've used data to inform your decisions. Discuss any tools you've used, like GA4 or Google Tag Manager, and how they helped you optimise campaigns.
✨Prepare for A/B Testing Scenarios
Expect questions about your approach to A/B testing and landing page optimisation. Be ready to explain your process for testing ad copy and landing pages, including what metrics you track and how you determine success.
✨Communicate Results Effectively
Since reporting is a key part of the role, practice explaining complex data in a simple way. Think about how you can present your past results to decision-makers clearly and concisely, showcasing your ability to be a data storyteller.
