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- Tasks: Own and optimise PPC campaigns for three brands, driving quality leads and results.
- Company: Join a dynamic in-house team focused on impactful paid search strategies.
- Benefits: Enjoy a competitive salary, private healthcare, and performance-based rewards.
- Why this job: Take charge of your PPC career with freedom to innovate and make a real impact.
- Qualifications: 2+ years of PPC experience, especially with Google Ads and Bing Ads.
- Other info: No agency distractions; focus solely on delivering outstanding results.
The predicted salary is between 30000 - 50000 £ per year.
We are looking for a Senior PPC Executive who knows how to make ads work. You will take full ownership of our paid search strategy across 3 brands - running smart, lean campaigns that drive quality leads and real results. This is not an agency role; this is in-house, which means focus. You will have the freedom to test, refine, and scale without being pulled in a hundred directions. Your mission? Turn budget into performance. And when you do, you will be well rewarded.
What You’ll Be Doing:
- Running and refining Google and Bing campaigns with full control over budget and bidding strategies
- Writing sharp, high-converting ad copy that actually gets clicks
- Running A/B tests and optimising landing pages for conversions
- Tracking, analysing, and improving performance daily
- Reporting results in a way that makes it easy for decision-makers to act
What You’ll Bring:
- At least 2 years of hands-on PPC experience, especially Google Ads and Bing Ads (Facebook Ads is a bonus but not essential)
- You know your way around scripts, GA4, and Google Tag Manager
- You can build and understand a tracking setup (and fix one if needed)
- You’re a data storyteller, using numbers to guide decisions, not just fill slides
- You love testing, learning, and improving. Always.
- You’re commercially switched-on and results-focused
- You can work solo or as part of a small but mighty team
- You’re organised, accountable, and proactive - no need for hand-holding
Benefits include:
- A role where your results directly shape your rewards
- £30,000 basic with on target earnings of £45,000 - £50,000
- Private health care
- The chance to do the best PPC work of your career without layers of red tape
Ready to take full ownership of an organisation's PPC channel and be rewarded for performance, not promises? Let’s talk.
Senior PPC Executive in Coventry employer: MTD Training
Contact Detail:
MTD Training Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive in Coventry
✨Tip Number 1
Familiarise yourself with our brands and their unique selling points. Understanding what makes each brand tick will help you tailor your PPC strategies effectively, showing us that you're ready to take ownership of the campaigns.
✨Tip Number 2
Brush up on your Google Ads and Bing Ads skills, especially if you have experience with scripts and tracking setups. Being able to demonstrate your technical prowess in these areas will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous PPC campaigns in detail. Be ready to share specific examples of how you've turned budgets into performance, as this will showcase your results-driven mindset and ability to optimise effectively.
✨Tip Number 4
Show your passion for testing and learning by discussing any A/B tests you've conducted. Highlighting your proactive approach to improving campaigns will resonate well with us, as we value continuous improvement.
We think you need these skills to ace Senior PPC Executive in Coventry
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Senior PPC Executive. Familiarise yourself with the specific skills mentioned in the job description, such as Google Ads, Bing Ads, and data analysis.
Tailor Your CV: Highlight your relevant experience in PPC campaigns, especially any hands-on work with Google Ads and Bing Ads. Use metrics to showcase your achievements, such as improved conversion rates or successful budget management.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for PPC and your understanding of the company's needs. Mention specific examples of how you've successfully managed campaigns and driven results in previous roles.
Showcase Your Analytical Skills: In your application, emphasise your ability to track, analyse, and report on campaign performance. Provide examples of how you've used data to inform decisions and improve campaign outcomes.
How to prepare for a job interview at MTD Training
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability to take ownership of their paid search strategy.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on analytics, come equipped with examples of how you've used data to inform your PPC decisions. Discuss any tools you've used, like GA4 or Google Tag Manager, and how they helped you optimise campaigns.
✨Prepare for A/B Testing Scenarios
Expect questions about your approach to A/B testing and landing page optimisation. Be ready to explain your process for running tests, analysing results, and implementing changes based on your findings. This shows your commitment to continuous improvement.
✨Communicate Results Effectively
Since reporting is a key part of the role, practice how you'll present your results to decision-makers. Use clear, concise language and be prepared to explain complex data in an easily digestible way. This will highlight your ability to be a data storyteller.
