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- Tasks: Own and optimise PPC campaigns for three brands, driving quality leads and results.
- Company: Join a dynamic in-house team focused on impactful paid search strategies.
- Benefits: Enjoy a competitive salary, private healthcare, and the freedom to innovate without red tape.
- Why this job: Make a real impact with your PPC skills and be rewarded for your performance.
- Qualifications: 2+ years of PPC experience, especially with Google Ads and Bing Ads; data-driven mindset required.
- Other info: This is an in-house role, offering focus and autonomy in your work.
The predicted salary is between 30000 - 50000 £ per year.
We are looking for a Senior PPC Executive who knows how to make ads work. You will take full ownership of our paid search strategy across 3 brands - running smart, lean campaigns that drive quality leads and real results. This is not an agency role; this is in-house, which means focus. You will have the freedom to test, refine, and scale without being pulled in a hundred directions. Your mission? Turn budget into performance. And when you do, you will be well rewarded.
What You Will Be Doing:
- Running and refining Google and Bing campaigns with full control over budget and bidding strategies
- Writing sharp, high-converting ad copy that actually gets clicks
- Running A/B tests and optimising landing pages for conversions
- Tracking, analysing, and improving performance daily
- Reporting results in a way that makes it easy for decision-makers to act
What You Will Bring:
- At least 2 years of hands-on PPC experience, especially Google Ads and Bing Ads (Facebook Ads is a bonus but not essential)
- You know your way around scripts, GA4, and Google Tag Manager
- You can build and understand a tracking setup (and fix one if needed)
- You are a data storyteller, using numbers to guide decisions, not just fill slides
- You love testing, learning, and improving. Always.
- You are commercially switched-on and results-focused
- You can work solo or as part of a small but mighty team
- You are organised, accountable, and proactive - no need for hand-holding
Benefits include:
- A role where your results directly shape your rewards
- £30,000 basic with on target earnings of £45,000 - £50,000
- Private health care
- The chance to do the best PPC work of your career without layers of red tape
Ready to take full ownership of an organisation's PPC channel and be rewarded for performance, not promises? Let's talk.
Senior PPC Executive employer: MTD Training
Contact Detail:
MTD Training Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Executive
✨Tip Number 1
Familiarise yourself with our brands and their unique selling points. Understanding what makes each brand tick will help you craft compelling ad copy that resonates with the target audience.
✨Tip Number 2
Brush up on your skills with Google Ads and Bing Ads, especially focusing on advanced features like scripts and automated bidding strategies. Being well-versed in these tools will demonstrate your capability to manage campaigns effectively.
✨Tip Number 3
Prepare to discuss your previous PPC campaigns in detail. Be ready to share specific examples of how you've optimised campaigns, improved conversion rates, and used data to drive decisions. This will showcase your hands-on experience.
✨Tip Number 4
Show your passion for continuous learning and improvement. Highlight any recent courses or certifications related to PPC, Google Analytics, or digital marketing trends. This will reflect your commitment to staying ahead in the industry.
We think you need these skills to ace Senior PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PPC experience, especially with Google Ads and Bing Ads. Include specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and how you can contribute to the company's success. Mention your ability to run lean campaigns and your experience with A/B testing and performance tracking.
Showcase Your Data Skills: Emphasise your proficiency with tools like GA4 and Google Tag Manager. Provide examples of how you've used data to inform decisions and improve campaign performance in previous roles.
Prepare for Potential Questions: Think about how you would explain your approach to managing budgets and optimising ad copy. Be ready to discuss specific strategies you've implemented in the past and the outcomes they produced.
How to prepare for a job interview at MTD Training
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability to take ownership of their paid search strategy.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data storyteller, come equipped with examples of how you've used data to inform your PPC strategies. Discuss any tools you've used, like GA4 or Google Tag Manager, and how they helped you optimise campaigns.
✨Prepare for A/B Testing Scenarios
Expect questions about your approach to A/B testing and landing page optimisation. Be ready to share your process for running tests, analysing results, and implementing changes based on your findings to improve conversion rates.
✨Communicate Results Effectively
Since reporting is key in this role, practice explaining complex data in a simple way. Think of how you would present your results to decision-makers, focusing on actionable insights that can drive performance improvements.
