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- Tasks: Own and optimise PPC campaigns for three brands, driving quality leads and results.
- Company: Join a dynamic in-house team focused on impactful paid search strategies.
- Benefits: Enjoy hybrid working, private healthcare, and a competitive salary with performance rewards.
- Why this job: Make a real impact with your PPC skills and enjoy the freedom to innovate.
- Qualifications: 2+ years of PPC experience, especially with Google Ads and Bing Ads; data-driven mindset required.
- Other info: This is an in-house role, allowing you to focus without agency distractions.
The predicted salary is between 24000 - 42000 £ per year.
We are looking for a PPC Executive who knows how to make ads work. You will take full ownership of our paid search strategy across 3 brands - running smart, lean campaigns that drive quality leads and real results. This is not an agency role; this is in-house, which means focus. You will have the freedom to test, refine, and scale without being pulled in a hundred directions. Your mission? Turn budget into performance. And when you do, you will be well rewarded.
What You Will Be Doing:
- Running and refining Google and Bing campaigns with full control over budget and bidding strategies
- Writing sharp, high-converting ad copy that actually gets clicks
- Running A/B tests and optimising landing pages for conversions
- Tracking, analysing, and improving performance daily
- Reporting results in a way that makes it easy for decision-makers to act
What You Will Bring:
- At least 2 years of hands-on PPC experience, especially Google Ads and Bing Ads (Facebook Ads is a bonus but not essential)
- You know your way around scripts, GA4, and Google Tag Manager
- You can build and understand a tracking setup (and fix one if needed)
- You are a data storyteller, using numbers to guide decisions, not just fill slides
- You love testing, learning, and improving. Always.
- You are commercially switched-on and results-focused
- You can work solo or as part of a small but mighty team
- You are organised, accountable, and proactive - no need for hand-holding
Benefits include:
- A role where your results directly shape your rewards
- £30,000 basic with on target earnings of £45,000 - £50,000
- Private health care
- Hybrid working
- The chance to do the best PPC work of your career without layers of red tape
Ready to take full ownership of an organisation's PPC channel and be rewarded for performance, not promises? Let's talk.
PPC Executive in Coventry employer: MTD Training
Contact Detail:
MTD Training Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive in Coventry
✨Tip Number 1
Familiarise yourself with the specific PPC tools and platforms mentioned in the job description, such as Google Ads and Bing Ads. Being able to demonstrate your proficiency in these tools during the interview will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare to discuss your previous PPC campaigns in detail. Be ready to share specific examples of how you've optimised ad copy, managed budgets, and improved performance metrics. This will highlight your hands-on experience and results-driven mindset.
✨Tip Number 3
Showcase your analytical skills by being prepared to talk about how you track and report on campaign performance. Bring examples of how you've used data to inform decisions and drive improvements in past roles.
✨Tip Number 4
Emphasise your ability to work independently and as part of a team. Since this role requires both solo initiative and collaboration, be ready to provide examples of how you've successfully navigated both dynamics in your previous positions.
We think you need these skills to ace PPC Executive in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PPC experience, especially with Google Ads and Bing Ads. Include specific examples of campaigns you've managed and the results you've achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and how you can contribute to the company's success. Mention your ability to run smart campaigns and your experience with A/B testing and data analysis.
Showcase Your Analytical Skills: Since the role requires tracking and analysing performance, include any relevant metrics or KPIs from past campaigns in your application. This will show that you're results-focused and can turn budget into performance.
Highlight Your Adaptability: Emphasise your ability to work independently and as part of a team. Mention any experiences where you've had to adapt quickly to changes or challenges in PPC campaigns, showcasing your proactive nature.
How to prepare for a job interview at MTD Training
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability to take ownership of their paid search strategy.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on performance metrics, come equipped with examples of how you've used data to inform your decisions. Discuss any tools you've used, like GA4 or Google Tag Manager, and how they helped optimise your campaigns.
✨Prepare for A/B Testing Scenarios
Expect questions about your approach to A/B testing and landing page optimisation. Be ready to explain your process for testing ad copy and landing pages, including what metrics you track and how you determine success.
✨Communicate Your Results Effectively
Since reporting is a key part of the role, practice explaining your results in a clear and concise manner. Think about how you can present complex data in a way that decision-makers can easily understand and act upon.
