Lead SEO Specialist in Dundee

mtc. founded in 1999 and headquartered in Dundee, with offices in Glasgow, Bristol, Edinburgh, Cork, London and Riga and remote employees across the world, offer results-driven website design, development, online marketing and other digital technology services. We partner with clients across all sectors - ecommerce, fashion, healthcare & pharmacy, automotive, food & drink, hospitality and others.

About the role

We are currently looking for experienced Lead SEO Specialist who will combine hands‑on technical SEO with the leadership of a talented team of 3 - 4 SEO specialists and 1 - 2 marketing developers and identifying key areas of opportunity.

Reporting to the Marketing Director, you will be responsible for:

Leading your team

• Leading and supporting a team of SEO specialists through regular one‑to‑ones, day‑to‑day management and clear guidance
• Carrying out our quarterly performance management process, reviewing performance against KPIs and setting development goals
• Proactively looking after team wellbeing and fostering a collaborative, inclusive team environment
• Identifying support and training needs, and facilitating coaching and development sessions
• Supporting recruitment, onboarding and the ongoing growth of your team, and flagging any concerns early

Delivering for clients

• Strategy & Planning: Design, develop, and implement effective SEO strategies that align with the clients business goals.
• Website Analysis: Audit and analyse websites to identify areas for improvement.
• Keyword Research: Identify powerful keywords to drive the most valuable traffic.
• On-Page SEO: Optimize website content, meta descriptions, meta tags, URL structures, and other on-page elements.
• Content Strategy: Developing content for client sites to help advance keyword rankings.
• Monitor & Report: Track, report, and analyse website analytics and present SEO strategies, work done and key findings to clients regularly.
• SEO Tools: Utilize SEO tools like Google Analytics, Google Search Console, SEMrush, etc., to monitor and analyse rankings and ongoing SEO initiatives.
• Technical SEO: Audit and enhance the website's architecture, site speed, mobile search efforts, and other technical elements.
• Stay Updated: Keeping the team ahead of the curve on search, including AI-driven search and the use of AI tooling
• Collaborate: Work closely with web developers, account managers, and the wider marketing teams to optimize and implement SEO strategies.

Your Qualifications and Skills

• Natural leadership qualities: a genuine people person who takes a keen interest in supporting others and building a strong team
• Excellent communication skills and the ability to lead by example in a busy, fast-moving environment.
• A proactive, solutions-focused mindset with a real commitment to client success
• Proven SEO experience, 3+ years, with a track record of successfully improving organic search rankings and increasing web traffic, ideally within an agency or multi-client environment
• Familiarity with AI tooling and how it is reshaping search and SEO
• Experiencewith web analytics, web design, and web development.
• Experienceof GA4, GTM and how to deploy tags and link up data layers.
• Strong analytical skills for understanding ranking algorithms and potential issues.
• Strong organizational, time-management, and analytical skills.
• Confident at speaking to clients and can explain complex SEO issues or scenarios in a way that a client would understand.

Preference will be given to candidates who are near our offices and are willing to join us in the office part of the week.

• Regular pay reviews
• Hybrid office schedule
• Enhanced Sick Pay
• Optional paid trips to offices abroad
• 24 - 37 work holidays per year including your birthday
• Parent friendly hour based holiday booking policy
• International experience
• Retail and leisure discounts
• Employee Assistance Programme / Virtual GP