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- Tasks: Lead accessory sales and profitability while innovating Ford's accessory portfolio.
- Company: Join a dynamic team at Ford, a leader in the automotive industry.
- Benefits: Competitive salary, career growth, and a chance to make an impact.
- Other info: Fast-paced environment with opportunities to collaborate and innovate.
- Why this job: Be the go-to expert for accessories and drive exciting marketing initiatives.
- Qualifications: 2-3 years in marketing with strong communication and relationship-building skills.
The predicted salary is between 35000 - 45000 £ per year.
Join us to lead the way in maximizing accessory sales and profitability, acting as the go-to expert and innovator for Ford’s accessory portfolio.
Responsibilities
- Improve sales and profitability of Ford accessories
- Act as subject matter expert for accessory product queries, liaising with dealers, the field team, product marketing team, FCSD-E marketing team, Technical Services and Daventry Parts Distribution Centre
- Ensure dealers have the right product support materials (fitting instructions etc) to support accessory sales
- Act as main point of contact with current/future suppliers for supplier-branded accessories, to identify product/marketing/sales opportunities
- Identify additional accessories opportunities, evaluate the business case and work with suppliers/FCSD-E to bring accessories to market
- Leverage the launch of new model launches to increase sales of accessories
- Support the pricing of accessories to ensure that we maximise sales and profitability
- Support the Accessory Marketing team in the development of programmes and comms materials (e.g. image accuracy)
- Work with Henry Ford Academy to ensure that accessories are integrated into dealer training courses
- Ensure accessories are communicated in Ford of Britain Vehicle Brochures and approve FCSD content for all brochures in Burrows Ibrams and Nuworld online system
- Provide insight into the accessory competition (Halfords, online retailers and other Vehicle Manufacturers) to identify best practice
Qualifications
- Ideally 2–3 years of experience in Marketing, preferably within a dynamic, fast-paced environment
- Proven ability to build strong working relationships, coupled with excellent communication skills and a results-driven mindset
Accessories Marketing Specialist employer: MSX International
Contact Detail:
MSX International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Accessories Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the automotive industry, especially those connected to accessories. Use LinkedIn to connect with current employees at Ford and ask for insights or advice – you never know who might help you land that interview!
✨Tip Number 2
Show off your expertise! Prepare to discuss the latest trends in accessory marketing and how they can boost sales. Bring examples of successful campaigns you've been part of, and be ready to share your ideas on how to innovate Ford's accessory portfolio.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience in building relationships and driving results, as these are key for the Accessories Marketing Specialist role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at Ford!
We think you need these skills to ace Accessories Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Accessories Marketing Specialist. Highlight your experience in marketing, especially in fast-paced environments, and showcase any relevant achievements that demonstrate your ability to drive sales and profitability.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific experiences where you've acted as a subject matter expert or successfully collaborated with teams to boost sales.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and ensure there are no typos or grammatical errors. We want to see your attention to detail!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at MSX International
✨Know Your Accessories Inside Out
Make sure you’re well-versed in Ford’s accessory portfolio. Research the latest products, their features, and how they compare to competitors like Halfords. This will show your passion and expertise during the interview.
✨Showcase Your Marketing Savvy
Prepare examples of past marketing campaigns you've worked on, especially those that improved sales or profitability. Be ready to discuss how you can apply similar strategies to Ford's accessories.
✨Build Relationships Virtually
Since this role involves liaising with various teams and suppliers, think of ways to demonstrate your relationship-building skills. Share experiences where you successfully collaborated with others to achieve a common goal.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific situations, like launching a new accessory or addressing dealer concerns. Practice articulating your thought process and decision-making skills clearly.