At a Glance
- Tasks: Drive new business by sourcing and closing partnership deals in sports and entertainment.
- Company: Join MSM, a leading sports marketing agency focused on transformative partnerships.
- Benefits: Competitive salary, performance incentives, hybrid work, and professional growth opportunities.
- Other info: Dynamic environment with opportunities to build relationships with high-profile clients.
- Why this job: Be part of an ambitious team making a real impact in the sports and entertainment industry.
- Qualifications: Proven experience in sponsorship sales and excellent communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Job Description: Commercial Manager-Sport & Entertainment Partnerships (New Business Focus)
Location
London & Leigh-on-Sea
Reports to
- CEO
- About MSM
MSM is a sports marketing agency built to deliver ambition.
We specialise in building authentic, transformative partnerships for brands in sporting & entertainment environments, beyond transactional deals, beyond one-off events.
We work with sports teams, leagues, federations, entertainment venues, athletes & influencers, helping both brands and properties achieve awareness, integration, sales, storytelling, and measurable business outcomes.
Our purpose is to create genuine partnerships that aren’t just about visibility but about lasting impact.
MSM becomes a seamless integration with partner organisations providing bespoke services through every stage of the partnership journey.
Role Overview
You will be a core part of MSM’s growth engine, with a sharp focus on new business generation
You will identify, pitch, negotiate, and close partnership deals with brands and rights holders, expanding MSM’s portfolio across sport and entertainment.
You’ll build a sales pipeline, hit ambitious revenue targets, and help position MSM as a leader in creating authentic, transformative partnerships.
Key Responsibilities
- Business Development & New Sales
- Proactively source and develop new leads and brand prospects, especially in sport, entertainment, culture, and influencer sectors.
- Build customised proposals and go-to-market strategies for prospective partners.
- Lead pitches and presentations to senior decision-makers in brands and rights holder organisations.
- Negotiate and close sponsorship/partnership agreements, ensuring financial targets are met or exceeded.
- Maintain and track a robust pipeline; forecast revenue; report on status, obstacles, and wins.
- Brand & Rights Holder Alignment
- Understand MSM’s strengths and existing partnerships (case studies include work with Oracle Red Bull Racing & Castore, Manchester City FC & Warner Bros, etc.); use these to position MSM effectively in new business situations.
- Identify what assets rights holders have, what value brands seek, and find creative alignment between them.
- Market & Commercial Insight
- Monitor sponsorship trends, competitor activity, brand marketing shifts, and consumer behavior.
- Use insights to inform value propositions, packaging of sponsorship rights, and pricing.
- Ensure proposals show anticipated ROI, awareness, sales, storytelling outcomes.
- Relationship Building & Representation
- Grow senior-level relationships with brands, marketing decision-makers, rights holders, and influencers.
- Represent MSM at industry & sporting events, conferences & networking.
- Position MSM’s brand promise: authentic, transformative partnerships.
Skills & Experience
- Strong track record in new sponsorship sales in the sport & entertainment sectors.
- Experience negotiating high-value partnership or sponsorship deals.
- Excellent presentation, persuasion, and communication skills, particularly with senior stakeholders.
- Commercially astute: able to package value, understand ROI, measure outcomes.
- Resilience, self-motivation, and ability to hit targets.
- Strategic thinker who can translate market insight into winning proposals.
- Proven ability to manage a pipeline, forecast, and report on sales metrics.
- What MSM Offers
- The opportunity to lead new business for a growing, ambitious agency with a reputation for high-profile, impactful partnerships.
- Competitive base salary plus performance-linked incentives/commission.
- Hybrid working model, flexibility, and a collaborative, entrepreneurial culture.
- Access to high-level clients, rights holders, and brands.
- Opportunity for professional development and stepping into further leadership as we grow.
- #J-18808-Ljbffr
Commercial Manager in London employer: MSM
MSM is an exceptional employer, offering a dynamic and collaborative work culture that thrives on innovation and ambition. With a focus on professional development and a hybrid working model, employees are empowered to grow their careers while engaging with high-profile clients in the sports and entertainment sectors. The agency's commitment to creating authentic partnerships ensures that every team member contributes to meaningful projects that have a lasting impact.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MSM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MSM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MSM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MSM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MSM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MSM:Show us that you’ve done your homework! In your application, briefly mention what you admire about MSM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MSM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MSM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MSM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
