Programmatic Account Manager
Programmatic Account Manager

Programmatic Account Manager

London Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead digital activation strategies and manage campaigns across various platforms.
  • Company: Join T&Pm, a top creative agency blending talent and tech for brand growth.
  • Benefits: Enjoy opportunities for growth, community support, and a focus on AI-driven innovation.
  • Why this job: Be at the forefront of digital marketing, enhancing skills in a dynamic, supportive environment.
  • Qualifications: Experience in digital campaign activation and a willingness to learn across multiple channels.
  • Other info: Embrace diversity and inclusivity while making a real impact in the marketing world.

The predicted salary is between 36000 - 60000 ÂŁ per year.

Job Title: Performance Activation Manager

Location: London, Manchester or Athens

Reporting to: Performance Activation Director

Who Are We?

T&Pm is one of the world’s leading full-service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience, and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

As the agency expands its digital activation offering, the Performance Activation Manager (Programmatic Account Manager) will play a crucial role in implementing the Activation strategy, set out by your Activation Director, to ensure the day-to-day success of campaigns across your client portfolio. This role will manage activation across all major platforms in channels including Paid Social, Programmatic, Paid Search and Retail Media.

This role requires a strong understanding of a wide range of platforms and campaign delivery methodologies. The Performance Activation Manager will confidently lead activation discussions with clients and internal teams, demonstrating expertise in managing and developing junior team members. They will be a driving force in building a high-performing AI-driven activation team that consistently delivers exceptional results.

Individuals in this role possess strong digital activation experience across at least one digital channel. You must show a willingness to expand this knowledge to other digital channels. This role requires strong attention to detail, workload management, communication skills and a Performance Mindset.

Key Relationships/Stakeholders:

Leading a team of Performance Activation Executives, the Performance Activation Manager will oversee workload management and provide guidance and upskilling opportunities to their team members. They will empower their team to effectively execute client strategies and deliver exceptional results.

Business Impact:

Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel-specific activation skillset across multiple platforms, be on the forefront of implementing AI technology, improving workload management skills and help create a Performance Mindset culture within the agency.

Key Responsibilities

BRIEFING STAGE:

  • Responsible for supporting the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics across all digital channels.

EXECUTION:

  • Responsible for briefing, quality assurance and implementation of best-in-class, full funnel digital activation in-line with agreed media plan and strategy.
  • Responsible for implementing the best-in-class cross-channel Digital execution process across your team and client portfolio.

OPTIMISATION:

  • Responsible for the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance in line with business objectives.
  • Responsible for actively showing a Performance Mindset culture in putting forward optimisation recommendations with the goal of surpassing our client’s business objectives.
  • Responsibility that “incremental test & learn frameworks” across all clients are completed and updated with delivery outcomes.

REPORTING:

  • Responsible for data, insights and learnings to all post campaign analysis and reports are delivered to the highest quality.

TECH/INNOVATION:

  • Responsible for implementing different proprietary and third-party tools i.e. execution, tracking, optimisation, management and analytics whilst understanding the different strengths & limitations of each.

DEVELOPMENT:

  • Responsible for the management of workload across the team of Performance Activation Executives, ensuring tasks are completed to a high level and in a timely manner.
  • Responsible for making time for their own development of all full-funnel digital activation certifications, Betas, best practices and industry changes.

FINANCE:

  • Responsible for financial accuracy through the planning & buying process with on time delivery.

Skills and Experience

  • Strong experience of setting up and activating campaigns across a digital channel. Willingness to learn to activate on platforms across other channels such as Paid Social, Paid Search, Programmatic and Retail Media.
  • Ensure all certifications across all activation platforms are completed and up-to-date.
  • Experience of client servicing.
  • Experience in supporting workload management of team members.
  • Good project management skills and ability to work efficiently.
  • Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team.

VALUES & TRAITS:

  • Being an energetic, pioneering, and honest person who shows accountability.
  • Strong organisational skills and attention to detail.
  • A Performance Mindset.
  • Curiosity and ability to embrace change is needed.
  • Supportive nature to those around you.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

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Programmatic Account Manager employer: Msixagency

At T&Pm, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London, Manchester, or Athens. Our commitment to employee growth is evident through continuous training opportunities, including access to cutting-edge AI technology, ensuring you stay at the forefront of digital activation. Join us to be part of a diverse team that champions innovation and supports each other, making a meaningful impact on both your career and our clients' success.
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Contact Detail:

Msixagency Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Programmatic Account Manager

✨Tip Number 1

Familiarize yourself with the latest trends in digital activation and AI technologies. Being knowledgeable about these topics will help you stand out during discussions with potential employers, showcasing your commitment to staying ahead in the industry.

✨Tip Number 2

Network with professionals in the digital marketing space, especially those who work in programmatic advertising. Attend industry events or webinars to connect with others and gain insights that could be beneficial for your application.

✨Tip Number 3

Demonstrate your understanding of cross-channel digital strategies by discussing relevant case studies or personal experiences in interviews. This will show your ability to think critically about campaign performance and optimization.

✨Tip Number 4

Highlight your experience in managing teams and supporting their development. Share specific examples of how you've empowered team members to achieve their goals, as this aligns with the agency's focus on building strong communities.

We think you need these skills to ace Programmatic Account Manager

Digital Activation Experience
Campaign Management
Paid Social Advertising
Programmatic Advertising
Paid Search Strategies
Retail Media Expertise
Data Analysis and Insights
Quality Assurance
Optimization Strategies
Performance Mindset
Client Servicing Skills
Workload Management
Project Management
Strong Communication Skills
Team Leadership
Adaptability to Change
Curiosity and Willingness to Learn

Some tips for your application 🫡

Understand the Role: Make sure to thoroughly read the job description for the Performance Activation Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.

Tailor Your CV: Customize your CV to reflect your digital activation experience, particularly in channels like Paid Social, Programmatic, and Paid Search. Use specific examples that demonstrate your expertise and achievements in these areas.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and AI technology. Mention how you can contribute to T&Pm's mission of delivering exceptional results and fostering a Performance Mindset culture.

Highlight Team Leadership Skills: Since the role involves managing a team, emphasize your experience in leading and developing junior team members. Provide examples of how you've successfully managed workloads and supported your team in achieving their goals.

How to prepare for a job interview at Msixagency

✨Show Your Digital Activation Expertise

Be prepared to discuss your experience with digital activation across various channels. Highlight specific campaigns you've managed and the results achieved, demonstrating your understanding of platforms like Paid Social, Programmatic, and Paid Search.

✨Demonstrate a Performance Mindset

Emphasize your ability to optimize campaigns based on data insights. Share examples of how you've used data to inform strategies and improve performance, showcasing your commitment to exceeding client objectives.

✨Highlight Team Leadership Skills

Discuss your experience in managing and developing junior team members. Provide examples of how you've empowered your team to execute client strategies effectively and fostered a culture of mutual support.

✨Embrace Innovation and AI

Talk about your familiarity with AI technologies and how you've integrated them into your work. Show enthusiasm for staying updated on industry changes and your willingness to learn new tools that enhance campaign performance.

Programmatic Account Manager
Msixagency
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  • Programmatic Account Manager

    London
    Full-Time
    36000 - 60000 ÂŁ / year (est.)

    Application deadline: 2027-03-15

  • M

    Msixagency

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