Regional Sales Manager

About MSI

MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life‑saving post‑abortion care, we are committed to delivering compassionate, affordable, high‑quality services for all. Today, our organisation has almost 9,000 team members working in 36 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results‑driven, and are passionate about delivering high quality, client‑centred care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too.

We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.

About the Role

The Regional Sales Manager – Africa is responsible for leading commercial performance, strengthening route‑to‑market models, and driving execution excellence across MSI’s Africa region. The role owns regional sales performance oversight, ensuring that country programmes (CPs) translate commercial strategy into measurable results through disciplined execution, robust planning, and continuous performance improvement. Acting as a strategic commercial partner to CPs and distributors, the postholder analyses existing sales models, identifies structural gaps, and drives optimisation of distribution, incentives, and sales approaches to unlock growth. The role operates with a high degree of autonomy, challenging performance, influencing decision‑making, and holding both internal and external stakeholders accountable for results. This role requires strong contextual understanding of Africa markets, including hands‑on experience working with distributors and field sales teams. The role is expected to be based within the Africa region to ensure close proximity to market dynamics and enable effective commercial partnering.

About You

For us, it’s vital that every MSI team member believes in and is committed to our organisational mission, vision and values. This means that we will only accept applications from candidates who are unequivocally pro‑choice. Our values act as guiding principles, providing us with a clear direction. They set the tone for how we approach our work, interact with others and align ourselves as ‘One MSI’. It’s important that our team members truly resonate with our values and demonstrate them consistently, in all that they do. We recruit talented, dynamic individuals with diverse backgrounds who share our mission and are focused on delivering measurable results. As an equal opportunity employer, we are committed to fostering an inclusive workplace where everyone can participate and contribute meaningfully. We value open‑mindedness, curiosity, resilience, and a solutions‑oriented mindset, alongside a commitment to promoting equality and safeguarding the welfare of both team members and clients. We seek exceptional communicators who are self‑motivated, solutions‑driven, and aligned with MSI’s mission and entrepreneurial mindset. You should be dedicated to driving social change in an environment focused on sustainable impact, both locally and globally, and comfortable working with diverse teams in an ambiguous setting.

To perform this role, you’ll need the following skills:

• Strong commercial and sales strategy expertise, with proven ability to drive execution
• Strong analytical capability and confidence interpreting sales and distribution data
• Experience designing and evaluating incentive and promotional schemes
• Strong understanding of route‑to‑market design and optimisation
• Distributor and trade marketing expertise
• Financial acumen, including understanding of margins, pricing, and ROI
• Strong stakeholder management and influencing skills across multi‑country environments
• Ability to hold teams accountable while maintaining collaborative relationships
• Excellent planning and prioritisation skills in complex, fast‑moving environments
• Strong coaching and capability‑building skills

To perform this role, you’ll need the following experience:

• Significant experience (typically 7+ years) in sales, commercial management, or trade marketing
• Experience managing multi‑country or regional sales portfolios
• Experience working with distributors and third‑party commercial partners
• Experience in FMCG, pharmaceutical, consumer health, or socially marketed products
• Demonstrated experience improving sales performance through structured action planning
• Significant experience working within Africa markets is essential, including on‑ground experience with distributors, trade environments, and field sales operations.
• Experience working in regulated environments is advantageous

Formal education/qualification

A degree in business, marketing, economics, supply chain, or a related field is desirable, or equivalent professional experience.

Location: London, UK (minimum of 2 days per week in the office) or Ethiopia, Ghana, Kenya, Nigeria, Senegal, Sierra Leone, Tanzania, Uganda, Zambia, Zimbabwe.

Full‑time: 35 hours a week, Monday to Friday (UK) other countries may vary.

Contract type: 1‑2 years Fixed Term Contract.

Salary: The salary will be strictly banded within the local national context. Salary band: BG 9

Closing date: 16th June. Interviews may take place before this date for exceptional candidates. For internal employees applying from an MSI country programme, the role will be positioned within the existing salary structure of the country. Local terms and conditions of the country will apply.