At a Glance
- Tasks: Lead regional marketing strategy and drive impactful campaigns across Africa.
- Company: Join MSI Reproductive Choices, a global leader in sexual and reproductive healthcare.
- Benefits: Competitive salary, inclusive workplace, and opportunities for professional growth.
- Other info: Work in a dynamic environment focused on social change and sustainable impact.
- Why this job: Make a real difference in people's lives while promoting reproductive choice and equality.
- Qualifications: 6-8 years in brand or marketing management, with strong understanding of African markets.
The predicted salary is between 105385 - 121271 £ per year.
About MSI
MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all. Today, our organisation has almost 9,000 team members working in 36 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centred care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too. We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.
About the Role
The Regional Marketing Manager – Africa is responsible for leading regional marketing strategy, performance, and capability development across MSI’s Africa markets. The role owns the translation of global brand and product strategy into high-impact regional marketing approaches, ensuring consistent, insight-led execution that drives demand generation, client reach, and commercial performance. As a regional leader, the postholder sets direction, defines standards, and drives accountability across country programmes (CPs), ensuring marketing is strategically aligned, performance-driven, and delivering measurable impact. The role operates at both strategic and operational levels—shaping marketing approaches, influencing senior stakeholders, and building country capability to ensure MSI’s marketing is effective, scalable, and locally relevant. This role requires strong contextual understanding of Africa markets, including experience working directly with country teams, agencies, and diverse consumer segments. The role is expected to be based within the Africa region to ensure proximity to market realities and enable effective leadership and influence.
About You
For us, it’s vital that every MSI team member believes in and is committed to our organisational mission, vision and values. We will only accept applications from candidates who are unequivocally pro-choice. Our values act as guiding principles, providing us with a clear direction. They set the tone for how we approach our work, interact with others and align ourselves as ‘One MSI’. It’s important that our team members truly resonate with our values and demonstrate them consistently, in all that they do. We recruit talented, dynamic individuals with diverse backgrounds who share our mission and are focused on delivering measurable results. As an equal opportunity employer, we are committed to fostering an inclusive workplace where everyone can participate and contribute meaningfully. We value open-mindedness, curiosity, resilience, and a solutions-oriented mindset, alongside a commitment to promoting equality and safeguarding the welfare of both team members and clients. We seek exceptional communicators who are self-motivated, solutions-driven, and aligned with MSI’s mission and entrepreneurial mindset. You should be dedicated to driving social change in an environment focused on sustainable impact, both locally and globally, and comfortable working with diverse teams in an ambiguous setting.
To perform this role, you’ll need the following skills:
- Strong brand stewardship capability, with experience balancing global standards and local adaptation
- Strong strategic marketing planning skills grounded in market analysis and segmentation
- Ability to translate data and insights into clear, actionable marketing plans
- Strong campaign planning and integrated marketing capability (across digital and offline channels)
- Strong stakeholder management and influencing skills across multi-country environments
- Strong project management and prioritisation skills in complex regional settings
- Ability to coach, mentor and build capability within country marketing teams
- Strong understanding of social marketing principles and behaviour change communication
- Confident communicator – able to operate at country leadership and global levels
- Strong understanding of marketing performance metrics and continuous improvement
To perform this role, you’ll need the following experience:
- Significant experience (typically 6–8+ years) in brand or marketing management
- Significant experience working within Africa markets is essential, including on-the-ground experience and strong understanding of local consumer behaviour, channel dynamics, and operational realities.
- Experience managing or overseeing agencies and integrated campaigns
- Experience leading and influencing in-country marketing teams across multiple markets, including driving accountability for performance and delivery
- Experience working in healthcare, social marketing, FMCG, or regulated service environments
- Experience operating in culturally diverse and resource-variable contexts
Formal education/qualification
A degree in marketing, communications, business, public health or a related field is desirable, or equivalent professional experience.
Location: London, UK (minimum of 2 days per week in the office) or Ethiopia, Ghana, Kenya, Nigeria, Senegal, Sierra Leone, Tanzania, Uganda, Zambia, Zimbabwe.
Full-time: 35 hours a week, Monday to Friday (UK) other countries may vary.
Contract type: 1-2 year Fixed Term Contract.
Salary: The salary will be strictly banded within the local national context. Salary band: BG 9
Closing date: 16th June. Interviews may take place before this date for exceptional candidates. For internal employees applying from an MSI country programme, the role will be positioned within the existing salary structure of the country. Local terms and conditions of the country will apply.
Regional Marketing Manager employer: MSI REPRODUCTIVE CHOICES
MSI Reproductive Choices is an exceptional employer that champions a culture of inclusivity and social impact, making it a rewarding place for passionate individuals to thrive. With a strong commitment to employee growth, MSI offers opportunities for professional development while working in diverse teams across Africa, all dedicated to delivering high-quality reproductive healthcare. The organisation's entrepreneurial spirit and focus on sustainable practices empower employees to make a meaningful difference in their communities, ensuring that everyone has the right to choose.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Make sure you can articulate how your experience aligns with their mission, especially around social change and client-centred care.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Regional Marketing Manager role. Highlight your experience in Africa markets and your strategic marketing skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the MSI team and making a difference.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand the role and what MSI stands for. Dive into our mission and values, and think about how your experience aligns with them. This will help you craft a compelling application that resonates with us.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to highlight your relevant skills and experiences that match the job description. Show us how your background in marketing and understanding of African markets makes you the perfect fit for this role.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon. We want to see your personality shine through, so don’t be afraid to let us know who you are while keeping it professional.
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of applications and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at MSI REPRODUCTIVE CHOICES
✨Know Your Stuff
Before the interview, dive deep into MSI's mission and values. Understand their approach to reproductive healthcare and how it impacts communities. This will help you align your answers with their goals and show that you're genuinely passionate about their work.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your strategic marketing skills, especially in Africa markets. Highlight your experience with brand stewardship and how you've successfully adapted global strategies to local contexts.
✨Be a Problem Solver
Think of potential challenges MSI might face in their marketing efforts and come prepared with solutions. This shows your proactive mindset and ability to think critically, which is crucial for a Regional Marketing Manager.
✨Engage with Stakeholders
Since the role involves influencing senior stakeholders, practice articulating your ideas clearly and confidently. Be ready to discuss how you've managed relationships in previous roles and how you can bring that experience to MSI.
