At a Glance
- Tasks: Lead regional marketing strategy and drive impactful campaigns across Africa.
- Company: Join MSI Reproductive Choices, a global leader in sexual and reproductive healthcare.
- Benefits: Competitive salary, inclusive workplace, and opportunities for professional growth.
- Other info: Work in a dynamic environment focused on social change and sustainable impact.
- Why this job: Make a real difference in people's lives while shaping marketing strategies.
- Qualifications: 6-8 years in brand or marketing management, with strong understanding of African markets.
The predicted salary is between 105385 - 121271 £ per year.
About MSIMSI Reproductive Choices is one of the world's leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all. Today, our organisation has almost 9,000 team members working in 36 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centred care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too.
We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.
About the Role The Regional Marketing Manager – Africa is responsible for leading regional marketing strategy, performance, and capability development across MSI's Africa markets. The role owns the translation of global brand and product strategy into high-impact regional marketing approaches, ensuring consistent, insight-led execution that drives demand generation, client reach, and commercial performance. As a regional leader, the postholder sets direction, defines standards, and drives accountability across country programmes (CPs), ensuring marketing is strategically aligned, performance-driven, and delivering measurable impact. The role operates at both strategic and operational levels—shaping marketing approaches, influencing senior stakeholders, and building country capability to ensure MSI's marketing is effective, scalable, and locally relevant. This role requires strong contextual understanding of Africa markets, including experience working directly with country teams, agencies, and diverse consumer segments. The role is expected to be based within the Africa region to ensure proximity to market realities and enable effective leadership and influence.
About You For us, it's vital that every MSI team member believes in and is committed to our organisational mission, vision and values. We will only accept applications from candidates who are unequivocally pro-choice. Our values act as guiding principles, providing us with a clear direction. They set the tone for how we approach our work, interact with others and align ourselves as 'One MSI'. It's important that our team members truly resonate with our values and demonstrate them consistently, in all that they do. We recruit talented, dynamic individuals with diverse backgrounds who share our mission and are focused on delivering measurable results. As an equal opportunity employer, we are committed to fostering an inclusive workplace where everyone can participate and contribute meaningfully. We value open-mindedness, curiosity, resilience, and a solutions-oriented mindset, alongside a commitment to promoting equality and safeguarding the welfare of both team members and clients.
We seek exceptional communicators who are self-motivated, solutions-driven, and aligned with MSI's mission and entrepreneurial mindset. You should be dedicated to driving social change in an environment focused on sustainable impact, both locally and globally, and comfortable working with diverse teams in an ambiguous setting.
To perform this role, you'll need the following skills:
- Strong brand stewardship capability, with experience balancing global standards and local adaptation
- Strong strategic marketing planning skills grounded in market analysis and segmentation
- Ability to translate data and insights into clear, actionable marketing plans
- Strong campaign planning and integrated marketing capability (across digital and offline channels)
- Strong stakeholder management and influencing skills across multi-country environments
- Strong project management and prioritisation skills in complex regional settings
- Ability to coach, mentor and build capability within country marketing teams
- Strong understanding of social marketing principles and behaviour change communication
- Confident communicator – able to operate at country leadership and global levels
- Strong understanding of marketing performance metrics and continuous improvement
To perform this role, you'll need the following experience:
- Significant experience (typically 6–8+ years) in brand or marketing management
- Significant experience working within Africa markets is essential, including on-the-ground experience and strong understanding of local consumer behaviour, channel dynamics, and operational realities.
- Experience managing or overseeing agencies and integrated campaigns
- Experience leading and influencing in-country marketing teams across multiple markets, including driving accountability for performance and delivery
- Experience working in healthcare, social marketing, FMCG, or regulated service environments
- Experience operating in culturally diverse and resource-variable contexts
Formal education/qualification A degree in marketing, communications, business, public health or a related field is desirable, or equivalent professional experience.
Location: London, UK (minimum of 2 days per week in the office) or Ethiopia, Ghana, Kenya, Nigeria, Senegal, Sierra Leone, Tanzania, Uganda, Zambia, Zimbabwe.
Full-time: 35 hours a week, Monday to Friday (UK) other countries may vary. Contract type: 1-2 year Fixed Term Contract. Salary: The salary will be strictly banded within the local national context. Salary band: BG 9. Closing date: 16th June. Interviews may take place before this date for exceptional candidates. For internal employees applying from an MSI country programme, the role will be positioned within the existing salary structure of the country. Local terms and conditions of the country will apply.
Regional Marketing Manager in London employer: MSI REPRODUCTIVE CHOICES
MSI Reproductive Choices is an exceptional employer that champions a culture of inclusivity and empowerment, making a significant impact in the field of sexual and reproductive healthcare across Africa. With a commitment to professional growth, employees benefit from a dynamic work environment that fosters innovation and collaboration, while being part of a mission-driven organisation dedicated to creating sustainable change. The opportunity to work closely with local teams in diverse markets ensures that every team member can contribute meaningfully to the lives of women and girls, making this role not just a job, but a chance to be part of something transformative.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Make sure you can articulate how your experience aligns with their mission, especially around social change and client-centred care.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Regional Marketing Manager role. Highlight your experience in Africa markets and your strategic marketing skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the MSI team and our mission.
We think you need these skills to ace Regional Marketing Manager in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with MSI's mission and values. Show us that you’re not just another applicant, but someone who genuinely believes in reproductive choice and social change.
Be Clear and Concise:When it comes to your written application, clarity is key. Use straightforward language and avoid jargon. We want to see your skills and experience shine through without any fluff. Keep it focused and to the point!
Showcase Relevant Experience:Highlight your experience that directly relates to the role of Regional Marketing Manager. Whether it's your strategic marketing planning or stakeholder management skills, make sure we can easily see how your background aligns with what we're looking for.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at MSI!
How to prepare for a job interview at MSI REPRODUCTIVE CHOICES
✨Know Your Market
Before the interview, dive deep into the specific markets in Africa that MSI operates in. Understand the local consumer behaviour, channel dynamics, and operational realities. This knowledge will not only impress your interviewers but also show that you’re genuinely interested in the role and the organisation's mission.
✨Align with MSI's Values
Make sure you resonate with MSI's mission and values. Prepare examples from your past experiences that demonstrate your commitment to pro-choice principles and social change. This alignment is crucial, as they want team members who embody their values in every aspect of their work.
✨Showcase Your Strategic Skills
Be ready to discuss your experience in strategic marketing planning and how you've successfully translated data into actionable marketing plans. Highlight any campaigns you've led, especially those that required balancing global standards with local adaptations, as this is key for the Regional Marketing Manager role.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience in managing and influencing stakeholders across multiple countries. Think of specific examples where you’ve driven accountability and performance within teams. This will demonstrate your ability to lead effectively in a complex regional setting.
