At a Glance
- Tasks: Lead marketing strategies in the fast-paced oncology sector to drive impactful patient outcomes.
- Company: Join MSD, a diverse and inclusive leader in cancer treatment.
- Benefits: Enjoy flexible work arrangements, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and diversity.
- Why this job: Make a real difference in cancer care while developing your marketing skills.
- Qualifications: Experience in marketing or customer engagement, preferably in healthcare or regulated sectors.
The predicted salary is between 60000 - 75000 £ per year.
This job is with MSD, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Role Purpose
Oncology is a technically complex, competitive and fast moving market. If you want to be part of something truly significant in our company and in the field of cancer treatment in the UK, then there is no better opportunity to develop your marketing career. The Brand & Customer Marketer (BCM) is part of a diverse team of relevant subject matter experts and should be responsive to the business needs. Activities can include leading the cross-functional team, development of insights driven strategies, operational plans and activities that deliver value and drive the desired behavioural change across all relevant external stakeholder groups thereby delivering the best possible outcomes for our patients, our customers and our business.
The BCM translates brand and engagement strategy into high-impact, locally relevant execution that supports key customer teams and drives meaningful customer engagement, bringing deep local, customer, account and field insight into planning to ensure strategies are adapted effectively for real-world customer and system needs. Activities and priorities are developed on a quarterly basis to allow greater flexible delivery on our business objectives. This offers our marketing team more opportunity to gain experience and share learnings across a variety of Oncology business unit activities.
Key Responsibilities:
- Translate brand and engagement strategy into clear account‑ and customer‑specific execution plans that drive tailored, insight‑led activity, ensuring delivery against strong Key Performance Indicators (KPIs), Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards.
- Collaborate with Strategic Marketers and Digital Marketers to ensure strategic delivery and operational pull through - aligned, connected execution across campaigns.
- Work with DHH and Strategic Insights to ensure KPIs are data‑driven, evaluated and acted upon.
- Partner with customer‑facing teams and cross‑functional colleagues to identify account opportunities, barriers and local execution needs and shape co-ordinated execution plans tailored to account variability, customer behaviours and segment priorities.
- Identify and localise global and HHI assets into UK‑relevant, customer‑appropriate content across channels.
- Ensure compliant, customer‑appropriate execution through strong partnership with Medical, Compliance and Digital teams.
- Deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder.
- Support journey adaptation based on insights, customer feedback and execution learnings driving closed‑loop insight flow from execution back into strategic planning.
Role Expectations & Accountability:
- Work closely with Strategic Marketers to ensure execution reflects strategic intent and delivers locally relevant value.
- Take a leading role in our planning process to develop campaigns and tactics, utilising a segmented customer engagement approach, specific customer journeys and engagement plans, that drive exceptional customer experiences and behaviour change with key customer groups.
- Act as a trusted partner with Digital Marketers, Cross Functional colleagues and Field teams to connect digital and field execution seamlessly across all campaigns, enabling real‑world pull‑through and impact.
- Develop a deep understanding of customer needs through regular external engagement, close partnership with field teams to build trusted relationships and insight, and active use of multiple data and insight sources.
- Collaborate with DHH and Strategic Insights to ensure data‑driven KPIs are identified, evaluated and acted upon.
- Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
Skills and Competencies required:
- Understanding of local market dynamics and customer variability.
- Ability to balance strategic intent with practical, executable solutions tailored to accounts and customer segments.
- Strong understanding of local market dynamics and customer variability.
- Excellent stakeholder management and cross‑functional collaboration skills.
- Strong customer focus; immersing in customer environments, engaging externally, and translating insights into actionable outcomes.
- High organisational discipline with commitment to compliance and quality.
- Customer‑centric mindset with a passion for improving engagement and outcomes, including data‑driven evaluation of campaign pull‑through.
- Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards.
- Adaptability and flexibility to respond to changing priorities, stakeholder needs and evolving market dynamics.
Leadership Behaviours required:
- Win as One Team - Partners seamlessly with Strategic Marketing, Digital, DHH, Field Teams, Medical and Compliance to drive aligned, impactful execution.
- Focus on What Matters - Prioritises the initiatives that most improve customer experience, account impact and strategic pull‑through.
- Act with Urgency - Responds quickly to emerging insights, field feedback and customer needs to adjust execution.
- Experiment, Learn & Adapt - Embraces test‑and‑learn approaches; uses data and local insight to refine and improve execution quality.
- Embrace Diversity & Inclusion - Seeks diverse customer, field and cross‑functional perspectives to strengthen execution relevance and quality.
- Speak Up & Be Open‑Minded - Communicates openly, surfaces risks early and encourages transparent feedback loops across teams.
Experience required:
- Experience in marketing execution, customer engagement or account‑based roles within pharmaceuticals, healthcare, or other regulated sectors.
- Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
- ABPI Qualification: Advanced Professional Programme for Industry Personnel. It is a requirement of the ABPI Code of Practice that an appropriate exam is sat during the first year of employment in any relevant industry role and is passed within two years.
- Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, customer experience development and account‑level execution.
- Experience supporting or coordinating brand‑level or local‑market activities, such as asset localisation, field‑facing materials, or tactical execution.
- Exposure to analytics, dashboards and insight‑driven optimisation of campaigns.
- Cross‑functional experience with Marketing, Medical, Compliance, Data & Analytics, IT and agencies.
- Strong organisational discipline with the ability to manage multiple workflows, deliver high‑quality work, and operate within ABPI/governance requirements.
Required Skills:
- Adaptability
- Brand Management
- Campaign Management
- Competitor Analysis
- Content Creation
- Cross-Functional Collaboration
- Customer Engagement
- Customer Experience Design
- Customer Experience Improvement
- Customer Insights
- Customer-Oriented
- Customer Service Improvement
- Data Analysis
- Digital Marketing
- Event Planning
- Influencing Skills
- Marketing Campaign Development
- Marketing Initiatives
- Market Research
- Oncology Marketing
- Product Management
- Social Media Marketing
- Stakeholder Engagement
- Stakeholder Management
Preferred Skills:
- Current Employees apply HERE
- Current Contingent Workers apply HERE
Oncology Brand Manager employer: MSD
MSD is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for professionals in the oncology field to thrive. With a strong focus on employee growth, collaborative work culture, and a commitment to delivering impactful cancer treatments, team members are empowered to innovate and make a real difference in patients' lives. The hybrid work arrangements and emphasis on continuous learning further enhance the experience of working in this dynamic environment in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Oncology Brand Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the oncology field. Attend industry events, webinars, or even local meet-ups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights about oncology marketing on platforms like LinkedIn. This not only showcases your knowledge but also attracts potential employers who are looking for someone just like you.
✨Tip Number 3
Prepare for interviews by understanding the company’s values and recent projects. Tailor your responses to show how your skills align with their goals. Remember, it’s all about demonstrating that you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Oncology Brand Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Oncology Brand Manager role. Highlight your experience in marketing execution and customer engagement, especially in pharmaceuticals or healthcare. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about oncology marketing and how you can contribute to our team. Be genuine and let your personality come through – we love that!
Showcase Your Data Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight any experience you have with analytics and KPIs. We’re keen on seeing how you’ve used insights to drive marketing strategies in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at MSD
✨Know Your Oncology Stuff
Make sure you brush up on the latest trends and developments in oncology. Understand the competitive landscape and be ready to discuss how your insights can drive customer engagement and improve patient outcomes.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams, so be prepared to share examples of how you've successfully collaborated in the past. Highlight your experience in cross-functional projects and how you’ve driven aligned execution across different departments.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) and how they relate to marketing strategies. Be ready to discuss how you've used data to inform decisions and adapt campaigns in real-time, showcasing your analytical skills.
✨Embrace Diversity and Inclusion
MSD values diverse perspectives, so be sure to express your commitment to inclusivity. Share experiences where you’ve engaged with diverse teams or customers, and how that has enriched your work and decision-making process.
