At a Glance
- Tasks: Lead omnichannel strategies and execute engaging campaigns for the Companion Animal business.
- Company: Join MSD, an inclusive employer committed to diversity and innovation.
- Benefits: Enjoy a competitive salary, flexible work arrangements, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and creativity in a supportive environment.
- Why this job: Make a real impact in customer engagement while working with passionate teams.
- Qualifications: Experience in brand strategy, campaign development, and customer engagement is preferred.
The Omnichannel Enablement & Campaign Execution Lead acts as the centre of excellence for customer engagement and omnichannel activation across the Companion Animal business. The role works across veterinary professionals, corporate veterinary groups, pet owners and strategic partners to identify engagement opportunities, develop customer-focused activation plans and enable the delivery of integrated marketing programmes that support portfolio objectives and business growth.
Working closely with Strategic Portfolio Managers, Corporate Account Managers and external customers, the role provides customer insight, channel expertise, customer journey design and campaign excellence to help shape marketing plans and maximise their impact. While Strategic Portfolio Managers retain ownership of brand strategy and campaign objectives, the Omnichannel Enablement & Campaign Execution Lead ensures those strategies are effectively activated across the wider customer ecosystem through coordinated engagement programmes, pet owner initiatives and omnichannel best practices; driving stronger customer experiences, greater demand generation and improved campaign performance. Success will be defined by a mix of brand performance, on time delivery of campaigns and achieving pre-agreed campaign KPIs.
Excluding the field force, the Omnichannel Enablement & Campaign Execution Lead is responsible for designing and ensuring execution of campaigns across all key customer influence pathways, including:
- Engagement from our company to veterinary professionals through corporate veterinary group headquarters and third-party channels (e.g. paid search, social, print advertising).
- Direct engagement from our company to pet owners.
- Engagement from our company to pet owners through veterinary practices, corporate veterinary groups and online pharmacies.
The Omnichannel Enablement & Campaign Execution Lead must work as an integrated partner with each Strategic Portfolio Manager to ensure complete and impactful execution is achieved. They will take accountability for executing agreed channel activities and support Strategic Portfolio Managers to execute on others.
Key Responsibilities:
- Omnichannel Strategy: Develop the Companion Animal omnichannel engagement strategy across all customer segments. Define and optimise the omnichannel engagement strategy by identifying the most effective mix of channels, content and customer journeys, supported by robust KPIs and performance insights. Ensure alignment across Strategic Portfolio Managers, regional account managers, technical leads and corporate account teams.
- Campaign Excellence: Work closely with Strategic Portfolio Managers to understand brand goals and campaign objectives to lead the detailed planning, execution and measurement of these campaigns. Build and execute integrated campaigns that connect professional, corporate and pet owner audiences. Through cross functional collaboration, deliver consistent execution across digital, media, web, social, events and partnership channels. Lead development of digital customer journeys. Champion use of CRM, marketing automation, analytics and digital engagement platforms.
- Corporate Customer Activation: Partner with Corporate Accounts teams to align marketing plans and develop scalable campaign solutions for large veterinary groups. Create activation frameworks that support group-level and practice-level implementation. Ensure campaigns can be deployed effectively across corporate networks.
- Pet Owner Activation: Lead pet owner engagement programmes including MyPet and other digital initiatives. Work with global and regional teams to drive demand generation and behaviour change to support brand objectives. Develop customer journey and lifecycle marketing approaches, using adapted global assets wherever possible.
Required Skills: Brand Strategy, Creative Campaign Development, Customer Engagement, Customer Experience Improvement, Customer Insights, Demand Generation, Marketing, Marketing Data Analysis, Marketing Strategy Implementation, Pricing Strategies, Product Lifecycle Management (PLM).
Preferred Skills: Current Employees apply HERE. Current Contingent Workers apply HERE.
Omnichannel Enablement & Campaign Execution Lead -- (12 months Fixed Term Contract) in Milton Keynes employer: MSD
MSD is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for professionals looking to make a meaningful impact in the Companion Animal sector. With a strong focus on employee growth, collaborative work culture, and innovative omnichannel strategies, employees are empowered to drive customer engagement and campaign excellence while enjoying flexible work arrangements. Located in a vibrant community, MSD offers unique opportunities to connect with veterinary professionals and pet owners alike, fostering a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Enablement & Campaign Execution Lead -- (12 months Fixed Term Contract) in Milton Keynes
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Omnichannel Enablement & Campaign Execution Lead -- (12 months Fixed Term Contract) in Milton Keynes
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at MSD from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at MSD specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at MSD
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at MSD, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show MSD you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure MSD that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for MSD, so think on your feet and don't hesitate to showcase your creativity!
