At a Glance
- Tasks: Build and manage partnerships to boost livestock monitoring leads and sales.
- Company: Innovative agricultural tech company focused on livestock monitoring.
- Benefits: Remote work, flexible hours, and opportunities for professional growth.
- Other info: Join a dynamic team with a focus on collaboration and innovation.
- Why this job: Make a real impact in agriculture while building valuable relationships.
- Qualifications: Strong relationship-building skills and knowledge of dairy and beef farming.
The predicted salary is between 45000 - 55000 £ per year.
The Account Manager – Lead Referral Partner Development will be responsible for building, managing and expanding a focused network of new and existing Lead Referral Partners to increase the volume, quality and conversion of SenseHub and livestock monitoring leads. The role will provide dedicated ownership of partner engagement, ensuring referral partners are activated, supported and equipped to generate a steady stream of qualified opportunities from priority veterinary, trade, dairy, beef and wider agricultural influencer channels.
Responsibilities:
- Develop and execute a national or regionally prioritised Lead Referral Partner plan.
- Identify, recruit, onboard and activate new Lead Referral Partners across priority channels.
- Increase lead volume from existing partners.
- Build trusted, long-term relationships with partner stakeholders.
- Provide first-line commercial support to partners.
- Work closely with Monitoring New Business Managers, Customer Success Specialists, Vet and Trade Account Managers, Market Access and Marketing to ensure qualified leads are followed up quickly and progressed through the sales journey.
- Maintain an accurate referral partner pipeline.
- Use insight from partners to identify market opportunities, barriers to adoption and future partnership models that can support wider SenseHub growth.
- Support partner-facing events, CPD sessions, farmer meetings, trade days and regional campaigns.
- Ensure all activity is compliant with company policies, referral scheme terms and relevant professional, regulatory and industry standards.
Measures of Success:
- Partner activation: number of new Lead Referral Partners identified, recruited, onboarded and actively referring within agreed timescales.
- Growth from existing partners: increase in referral volume from established partners versus baseline, with clear focus on moving low-activity partners into regular referral behaviour.
- Qualified lead generation: volume of qualified SenseHub and livestock monitoring leads generated through referral partners, with quality assessed against agreed customer-fit criteria.
- Lead conversion: proportion of referral partner leads converted into sales opportunities, demonstrations, proposals and closed business.
- Pipeline value: value of partner-sourced pipeline created and progressed, including visibility of likely close date, opportunity stage and expected revenue contribution.
- Speed and quality of follow-up: timely handover of qualified leads to Monitoring New Business Managers or relevant Account Managers, with clear tracking of next actions and outcomes.
- Partner engagement: completion of agreed partner contact plans, review meetings, training sessions, joint activity and campaign follow-up.
- Data discipline and reporting: accurate CRM or pipeline records for partner status, lead source, lead quality, conversion progress and revenue attribution.
- Cross-functional impact: positive feedback from Monitoring, Vet, Trade, Market Access and Marketing colleagues on the quality of collaboration, lead handover and partner support.
- Strategic insight: regular identification of partner trends, barriers, opportunities and recommendations that can improve the referral partner model and support future SenseHub growth.
Your Profile:
- Strong relationship builder who is confident engaging a wide range of external stakeholders and can build lasting, trusted partnerships.
- Commercially focused, with the ability to turn partner relationships into measurable lead generation and sales pipeline outcomes.
- Good understanding of dairy and beef farming systems, including the role livestock monitoring can play in reproductive performance, health, welfare, productivity and labour efficiency.
- SenseHub or cattle monitoring knowledge preferred, or a strong ability to quickly develop credible knowledge of monitoring systems and their practical value on farm.
- Comfortable working across matrix teams, including Monitoring, Vet and Trade sales, Market Access, Marketing, Finance and Customer Success.
- Highly organised, with strong pipeline management, follow-up discipline and ability to prioritise partners by opportunity and likely return.
- Confident communicator who can present clearly, run partner reviews, support training sessions and translate technical value into practical partner and farmer benefits.
- Resilient and proactive, with the persistence to build momentum in a developing route to market.
Account Manager, Referral Partner Development in Milton Keynes employer: MSD
MSD is an exceptional employer that champions inclusivity and diversity, making it a great place for individuals looking to thrive in a supportive environment. With a strong focus on employee growth and development, particularly in the dynamic field of animal health, team members benefit from collaborative partnerships and innovative sales strategies tailored to the unique needs of farmers in Wales. The company fosters a culture of high performance while ensuring that employees feel valued and empowered to make a meaningful impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Referral Partner Development in Milton Keynes
✨Connect with Local Farmers and Co-ops
Don't underestimate the power of local connections in agriculture. Get involved in local farmers' markets or agricultural co-ops. These are great places to meet potential employers and get the inside scoop on job openings before they're even advertised.
✨Get Involved in Agricultural Events
Keep an eye out for agricultural fairs, conferences, and workshops in your area. These events are golden opportunities to network with industry professionals and showcase your passion. You might even stumble across job boards or companies actively looking to hire!
✨Volunteer for Relevant Experience
Consider volunteering with organisations focused on agriculture, sustainability, or community gardening. This not only boosts your CV but also expands your network. You never know who might be watching your hard work and dedication!
✨Keep an Eye on Job Listings at Industry-Specific Websites
Be sure to check out agriculture-focused job boards and websites regularly. Companies like MSD often post opportunities on their own sites before anywhere else, so don’t miss out! Apply directly through us to increase your chances!
We think you need these skills to ace Account Manager, Referral Partner Development in Milton Keynes
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in agriculture, it's crucial to highlight any hands-on experience you have in farming, crop management, or sustainable practices. We want to see how your background aligns with the role you're after, so be specific about the responsibilities you've had and any tools or techniques you've used.
Certifications Matter:In agriculture, relevant certifications can really give your application a boost. If you have any qualifications related to agricultural practices, pest management, or environmental regulations, make sure to mention them! They're great indicators of your commitment and expertise in the field.
Tailor Your CV to the Agriculture Sector:Your CV should reflect your passion for agriculture. Structure it to emphasise your field experience and any relevant projects you've been involved in. Don't forget to highlight your soft skills, like teamwork and communication, which are essential in this sector.
Passion is Key in Your Cover Letter:Since this is a full-time position, we want to feel your enthusiasm for agriculture in your cover letter. Share why you're drawn to this industry and mention any long-term goals you have that align with what MSD does. This can really set you apart from other candidates.
How to prepare for a job interview at MSD
✨Get Familiar with Agricultural Technologies
Make sure you're up to speed with the latest agricultural technologies and tools that are commonly used in the field. Whether it’s precision farming tools or crop management software, being able to discuss these effectively during your interview with MSD will show that you're technically savvy and ready to contribute from day one.
✨Showcase Your Practical Experience
Since agriculture is a hands-on industry, be prepared to share any practical experiences you've had. This could be through internships, volunteer work, or even personal projects. Discussing specific challenges you faced and how you overcame them can really impress the interviewers, especially in a full-time role at MSD.
✨Understand the Sustainable Practices
Sustainability is a hot topic in agriculture right now, so it's important to understand current practices and regulations in the industry. Familiarise yourself with concepts like crop rotation, organic farming, and environmental impact. Having informed opinions on these topics can set you apart from other candidates during your interview.
✨Practice Common Industry Scenarios
Expect to tackle a few scenario-based questions that mimic real-life challenges in agriculture. For instance, you might be asked how you would handle a pest infestation or manage resources during a drought. Practising these scenarios will help you respond confidently and showcase your problem-solving skills during the interview with MSD.
