At a Glance
- Tasks: Lead marketing strategies in the fast-paced oncology sector to improve patient outcomes.
- Company: Join a leading pharmaceutical company dedicated to cancer treatment innovation.
- Benefits: Flexible work arrangements, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with diverse teams and a focus on compliance and quality.
- Why this job: Make a real difference in cancer care while developing your marketing skills.
- Qualifications: Experience in marketing or customer engagement, preferably in healthcare or pharmaceuticals.
The predicted salary is between 55000 - 65000 £ per year.
Oncology is a technically complex, competitive and fast moving market. If you want to be part of something truly significant in our company and in the field of cancer treatment in the UK, then there is no better opportunity to develop your marketing career.
The Brand & Customer Marketer (BCM) is part of a diverse team of relevant subject matter experts and should be responsive to the business needs. Activities can include leading the cross-functional team, development of insights driven strategies, operational plans and activities that deliver value and drive the desired behavioural change across all relevant external stakeholder groups thereby delivering the best possible outcomes for our patients, our customers and our business.
The BCM translates brand and engagement strategy into high-impact, locally relevant execution that supports key customer teams and drives meaningful customer engagement, bringing deep local, customer, account and field insight into planning to ensure strategies are adapted effectively for real-world customer and system needs.
Activities and priorities are developed on a quarterly basis to allow greater flexible delivery on our business objectives. This offers our marketing team more opportunity to gain experience and share learnings across a variety of Oncology business unit activities.
Key Responsibilities:- Translate brand and engagement strategy into clear account‑ and customer‑specific execution plans that drive tailored, insight‑led activity, ensuring delivery against strong Key Performance Indicators (KPIs), Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards.
- Collaborate with Strategic Marketers and Digital Marketers to ensure strategic delivery and operational pull through - aligned, connected execution across campaigns.
- Work with DHH and Strategic Insights to ensure KPIs are data‑driven, evaluated and acted upon.
- Partner with customer‑facing teams and cross‑functional colleagues to identify account opportunities, barriers and local execution needs and shape co-ordinated execution plans tailored to account variability, customer behaviours and segment priorities.
- Identify and localise global and HHI assets into UK‑relevant, customer‑appropriate content across channels.
- Ensure compliant, customer‑appropriate execution through strong partnership with Medical, Compliance and Digital teams.
- Deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder.
- Support journey adaptation based on insights, customer feedback and execution learnings driving closed‑loop insight flow from execution back into strategic planning.
- Work closely with Strategic Marketers to ensure execution reflects strategic intent and delivers locally relevant value.
- Take a leading role in our planning process to develop campaigns and tactics, utilising a segmented customer engagement approach, specific customer journeys and engagement plans, that drive exceptional customer experiences and behaviour change with key customer groups.
- Act as a trusted partner with Digital Marketers, Cross Functional colleagues and Field teams to connect digital and field execution seamlessly across all campaigns, enabling real‑world pull‑through and impact.
- Develop a deep understanding of customer needs through regular external engagement, close partnership with field teams to build trusted relationships and insight, and active use of multiple data and insight sources.
- Collaborate with DHH and Strategic Insights to ensure data‑driven KPIs are identified, evaluated and acted upon.
- Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
- Understanding of local market dynamics and customer variability.
- Ability to balance strategic intent with practical, executable solutions tailored to accounts and customer segments.
- Strong understanding of local market dynamics and customer variability.
- Excellent stakeholder management and cross‑functional collaboration skills.
- Strong customer focus; immersing in customer environments, engaging externally, and translating insights into actionable outcomes.
- High organisational discipline with commitment to compliance and quality.
- Customer‑centric mindset with a passion for improving engagement and outcomes, including data‑driven evaluation of campaign pull‑through.
- Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards.
- Adaptability and flexibility to respond to changing priorities, stakeholder needs and evolving market dynamics.
- Win as One Team - Partners seamlessly with Strategic Marketing, Digital, DHH, Field Teams, Medical and Compliance to drive aligned, impactful execution.
- Focus on What Matters - Prioritises the initiatives that most improve customer experience, account impact and strategic pull‑through.
- Act with Urgency - Responds quickly to emerging insights, field feedback and customer needs to adjust execution.
- Experiment, Learn & Adapt - Embraces test‑and‑learn approaches; uses data and local insight to refine and improve execution quality.
- Embrace Diversity & Inclusion - Seeks diverse customer, field and cross‑functional perspectives to strengthen execution relevance and quality.
- Speak Up & Be Open‑Minded - Communicates openly, surfaces risks early and encourages transparent feedback loops across teams.
- Experience in marketing execution, customer engagement or account‑based roles within pharmaceuticals, healthcare, or other regulated sectors.
- Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
- ABPI Qualification: Advanced Professional Programme for Industry Personnel. It is a requirement of the ABPI Code of Practice that an appropriate exam is sat during the first year of employment in any relevant industry role and is passed within two years.
- Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, customer experience development and account‑level execution.
- Experience supporting or coordinating brand‑level or local‑market activities, such as asset localisation, field‑facing materials, or tactical execution.
- Exposure to analytics, dashboards and insight‑driven optimisation of campaigns.
- Cross‑functional experience with Marketing, Medical, Compliance, Data & Analytics, IT and agencies.
- Strong organisational discipline with the ability to manage multiple workflows, deliver high‑quality work, and operate within ABPI/governance requirements.
- Adaptability
- Brand Management
- Campaign Management
- Competitor Analysis
- Content Creation
- Cross-Functional Collaboration
- Customer Engagement
- Customer Experience Design
- Customer Experience Improvement
- Customer Insights
- Customer-Oriented
- Customer Service Improvement
- Data Analysis
- Digital Marketing
- Event Planning
- Influencing Skills
- Marketing Campaign Development
- Marketing Initiatives
- Market Research
- Oncology Marketing
- Product Management
- Social Media Marketing
- Stakeholder Engagement
- Stakeholder Management
- Current Employees apply HERE
- Current Contingent Workers apply HERE
Oncology Brand Manager in London employer: MSD
At our company, we pride ourselves on being an exceptional employer, particularly for the Oncology Brand Manager role. Our dynamic work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth and development in a meaningful field that directly impacts patient outcomes. Located in the heart of the UK, we offer a supportive environment that values diversity and inclusion, ensuring that every team member can thrive while contributing to groundbreaking advancements in cancer treatment.
StudySmarter Expert Advice🤫
We think this is how you could land Oncology Brand Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the oncology field. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by diving deep into the company’s values and recent projects. Show them you’re not just another candidate; you’re genuinely interested in their mission to improve cancer treatment. Tailor your responses to reflect how your skills can help them achieve their goals.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a quick thank-you email to express your appreciation for the opportunity. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you stand out. Plus, it’s the best way to ensure your application gets seen by the right people. So, what are you waiting for? Get your application in today!
We think you need these skills to ace Oncology Brand Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with the role of Oncology Brand Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Your Insights:Since this role is all about understanding customer needs and market dynamics, include examples of how you've used data and insights to drive marketing strategies in the past. We love seeing candidates who can translate complex information into actionable plans!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to highlight your key achievements and skills. We appreciate clarity, and it helps us quickly see why you’d be a great fit for our team!
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at MSD
✨Know Your Oncology Stuff
Make sure you brush up on the latest trends and developments in oncology. Understand the competitive landscape and be ready to discuss how your insights can translate into effective marketing strategies that resonate with healthcare professionals.
✨Showcase Your Collaboration Skills
This role requires a lot of teamwork, so be prepared to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your ability to partner with digital marketers, field teams, and compliance to drive impactful execution.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) and how to evaluate them. Be ready to discuss how you've used data and analytics to optimise campaigns and improve customer engagement in previous roles.
✨Demonstrate Adaptability
The oncology market is fast-paced and ever-changing. Share experiences where you've had to adapt quickly to new information or changing priorities, and how that led to successful outcomes. This will show your potential employer that you're flexible and ready for the challenges ahead.
