At a Glance
- Tasks: Drive innovative marketing strategies for a groundbreaking cardiovascular therapy launch.
- Company: Join a leading UK pharmaceutical company with a focus on health and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with strong career advancement potential.
- Why this job: Make a real difference in healthcare while developing your marketing expertise.
- Qualifications: Experience in healthcare marketing and a passion for customer engagement.
The predicted salary is between 40500 - 49500 £ per year.
The Cardiovascular Disease Brand & Customer Marketer is a core member of the UK cardiovascular cross-functional team, supporting the planned 2027 launch of a lipid-lowering therapy across primary and secondary care. The role translates cardiovascular strategy and insight into operational brand and customer plans that drive behaviour change, pathway integration and value for people at risk of or living with CVD, customers, the NHS and the business.
Role Purpose
- Working closely with the Strategic Marketing Lead and as a core member of the cardiovascular cross-functional team, the role will turn strategy, customer and market insight into clear, connected customer journeys that support a successful 2027 launch.
- Translate strategic choices and insights into priority segments, behavioural objectives, compelling customer journeys and coordinated omnichannel experiences across specialist and primary care.
- Drive launch excellence by aligning initiatives, decisions, owners, dependencies and milestones to the launch plan, using data and learning to optimise delivery and impact.
- Connect Marketing, Medical, Market Access, Pathways, Analytics and Field teams, coordinating contributions across functions to resolve issues, maintain momentum and deliver shared launch outcomes.
- Champion a culture of ethics, integrity and compliance, embedding these principles in every decision and activity, ensuring full adherence to the ABPI Code of Practice and all relevant company policies and governance requirements.
Key Capabilities – Ability to:
- Apply deep marketing expertise and knowledge of cardiovascular care across primary and secondary settings.
- Use structured planning and insight to shape operational brand, customer and launch plans.
- Work autonomously, prioritise effectively and solve complex problems in a fast-moving launch environment.
- Use data and test-and-learn approaches to optimise campaigns, KPIs and investment.
- Influence and lead across local, Regional and Global matrix teams without formal authority.
- Act with integrity, sound judgement and strong compliance awareness.
Key Activities
- Customer & Market Understanding
- Maintain current knowledge of cardiovascular risk reduction, lipid management, products and competitors.
- Understand priority customers, stakeholders, decision-makers and influencers across specialist and primary care.
- Synthesize customer, market and pathway insights to identify needs, barriers and strategic opportunities.
- Brand & Customer Strategy
- Support the development and maintenance of the L3 NEXT Plan, keeping insights, choices, priorities and actions aligned to opportunity spaces.
- Contribute to launch readiness planning and quarterly cadence reviews ensuring that the cross-functional team remain focused and delivering against Objectives and Key Results.
- Translate strategy into priority segments, behavioural objectives, customer journeys and channel choices.
- Campaign Development & Execution
- Lead segmented campaigns from brief and UK localisation through approval, deployment and evaluation.
- Develop value propositions, messaging, content and field tools for specialist and primary-care customers.
- Orchestrate modular content across field and digital channels to deliver agreed customer journeys.
- Use KPIs, CRM data and feedback to optimise content, channels and investment.
- Cross-Functional & Field Alignment
- Align cross-functional teams behind the launch plan, with clear decisions, owners, dependencies and timelines.
- Partner with field leadership on execution, onboarding, training and feedback.
- Coordinate with Medical on expert engagement, congresses, symposia and evidence pull-through within governance boundaries.
- Partner with Market Access and Pathways on formulary, protocol and pathway priorities across care settings.
- Influence local, Regional and Global partners to resolve issues and deliver shared outcomes.
- Agency & Budget Management
- Lead agency, briefing, delivery oversight and performance management for assigned launch projects.
- Manage promotional budgets, purchase commitments and return on investment against agreed objectives.
- Maintain operational control of approval workflows, launch trackers, risks, dependencies and delivery milestones.
- Leadership & Capability Building
- Share best practice and learning to strengthen marketing capability across the wider team.
- Improve planning disciplines, team effectiveness and ways of working through constructive challenge and continuous improvement.
- Create an inclusive environment where different perspectives are valued and colleagues are empowered to contribute.
Skills & Experience
- Essential
- Bachelor’s degree or equivalent experience.
- Substantial UK pharmaceutical or healthcare marketing experience, including independent leadership of brand, customer or launch workstreams.
- Demonstrated capability in omnichannel campaigns, insight application, project delivery and agency management.
- Experience delivering through complex cross-functional and matrix teams.
- Working knowledge of NHS specialist pathways, primary-care dynamics and local formulary decision-making.
- Sound working knowledge of the ABPI Code of Practice.
- Desirable
- Cardiovascular, lipid, metabolic or other chronic-disease experience.
- Experience spanning specialist and primary-care marketing, including pathway or formulary pull-through.
- Familiarity with cardiology and lipid clinics, shared-care models, GP workflows and integrated care systems.
- Experience with congresses, CRM platforms, modular content and digital customer journeys.
Senior Specialist Profile Alignment
- Demonstrates recognised expertise within their discipline.
- Solves complex problems by bringing new perspectives to existing solutions.
- Works independently and acts as a trusted expert.
- Influences decision-making through insight-based recommendations.
- May lead projects or initiatives and mentor less experienced colleagues.
Behaviours & Ways of Working
- Takes ownership and remains focused on patient, customer and business impact.
- Balances creativity and pace with sound judgement and compliance.
- Builds trust through collaboration, transparent communication and respectful challenge.
- Adapts to changing evidence, customer needs and launch priorities while maintaining strategic focus.
Brand and Customer Marketer: Cardiovascular Disease in London employer: MSD
MSD is an exceptional employer that champions inclusivity and diversity, making it a great place for individuals looking to thrive in a supportive environment. With a strong focus on employee growth and development, particularly in the dynamic field of animal health, team members benefit from collaborative partnerships and innovative sales strategies tailored to the unique needs of farmers in Wales. The company fosters a culture of high performance while ensuring that employees feel valued and empowered to make a meaningful impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Customer Marketer: Cardiovascular Disease in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MSD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MSD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MSD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MSD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Customer Marketer: Cardiovascular Disease in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MSD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MSD:Show us that you’ve done your homework! In your application, briefly mention what you admire about MSD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MSD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MSD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MSD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
