Digital & Social Media Specialist in City of Westminster

An exciting opportunity has arisen to join one of the UK's leading pharmaceutical and healthcare companies as a Specialist, Policy and Communications.

You'll be joining a worldwide network of communications and policy experts within the Global Strategy Access, Policy and Communications organisation.

Overview

Policy and Communications lead and deliver corporate and strategic communications that support business priorities, shape external reputation, and contribute to the wider healthcare policy environment.

This role plays a key part in advancing the company's digital and social media presence while also contributing to broader communications and policy priorities.

Sitting within the UK Policy and Communications team and reporting to the Digital and Social Lead, the Specialist will lead digital and social activity, support wider Policy & Communications initiatives, and ensure alignment between digital execution and broader policy and communications objectives.

Responsibilities

• Lead the execution of paid and organic digital and social media campaigns, from planning through to delivery and evaluation.

• Manage company‑owned social media channels

• Content planning and calendar development
• Publishing and optimisation
• Community management and moderation
• Co‑ordinate digital content, including copy and multimedia assets aligned to key campaigns.
• Monitor performance and produce insights and recommendations to improve effectiveness.
• Track emerging digital trends, risks and opportunities to inform future strategy.
• Ensure all digital and communications activity aligns with internal policies and external regulatory requirements.
• Provide guidance and training to colleagues on digital and social media best practice.
• Support the development and delivery of integrated policy & communications programmes aligned to business priorities.
• Monitor the external environment to identify policy developments, stakeholder priorities and reputational considerations.
• Contribute to the development of materials that support engagement with external stakeholders and policy audiences.
• Contribute to content development for broader policy & communications activity (e. g., campaigns, announcements, stakeholder engagement).
• Support internal communications and engagement initiatives where required.
• Job Dimensions

This role is predominantly head office based in London with hybrid working arrangements available. Occasional travel may be required within the UK.

Qualifications and Experience

• Designing and delivering digital-first communication plans and campaigns across multiple channels.
• Social media management including content planning, publishing, optimisation and channel management.
• Developing engaging content for digital platforms, with an understanding of audience targeting and messaging.
• Using data and insights to measure performance and optimise communications activity.
• Understanding the role of Policy and Communications in shaping reputation, stakeholder engagement and policy impact.
• Working within a regulated environment, ensuring compliance with governance frameworks and policies.
• Stakeholder engagement and collaboration across internal teams and external partners.
• Key Competencies and Behaviours
• Excellent verbal and written communication skills.
• Strong collaboration and stakeholder management skills.
• A proactive, solutions-focused and flexible approach.
• Ability to manage multiple priorities in a fast‑paced environment.
• Analytical mindset with a focus on continuous improvement.
• Strong attention to detail and organisational capability.
• Curiosity to understand the broader healthcare, policy and communications landscape.
• Key Tasks
• Campaign Planning
• Collaborative Communications
• Communication Campaign
• Communications Programs
• Content Creation
• Content Development
• Event Planning
• Marketing Campaigns
• Media Communications
• Social Media Management
• Social Media Policies
• Social Media Publishing
• Stakeholder Management
• Strategic Thinking
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