Key Account Manager Vaccines - different territories in Birmingham

The Vaccines Account Manager is a key customer-facing role accountable for regional and local pull-through of National Immunisation Programmes (NIPs) and supporting optimal uptake of priority vaccines. The Vaccine Account Managers will support the V&PH Business Unit in improving vaccination coverage rates and reducing health inequalities through engaging key stakeholders across both primary (e.g. school immunisers, GP practices) and secondary care settings (e.g. hospitals). The role combines expertise in account management, promotion, education, and digital engagement to maximise brand adoption and satisfaction, ensuring cohesive execution across assigned geographies.

Key Responsibilities

• Identify, build and sustain long-term relationships with key customers, influencers and system stakeholders across prioritised territories.
• Diagnose local and regional barriers to vaccination uptake and co-create targeted engagement plans that address gaps and enhance VCR performance.
• Execute compliant promotional engagements, both face-to-face and virtual that drive behaviour change aligned to brand strategy and increase vaccination uptake.
• Facilitate tailored education, workshops and capability-building initiatives for local and regional stakeholders.
• Utilise approved data sets and dashboards for iterative planning, tactical implementation, and accurate CRM documentation including digital consent acquisition.
• Gather real-world market insights to inform future strategy and messaging.
• Be accountable for the pull-through of marketing campaigns (Marketing retains campaign creation ownership) and for translating customer insight to refine local execution.
• Partner with Vaccine Healthcare Leads in overlapping geographies to ensure compliant and cohesive delivery across accounts.
• Maintain exemplary standards of governance and ABPI compliance across all engagements and materials.

Skills and Competencies required

• Account management excellence: skilled in prioritisation, stakeholder mapping and tailored engagement planning.
• Influencing skills: able to engage credibly with system leaders, clinicians and system partners.
• Commercial & analytical acumen: uses data to identify barriers, prioritise accounts and measure pull-through effectiveness.
• Communication & education delivery: able to facilitate workshops and translate complex information clearly.
• Governance & compliance mindset: strong understanding of ABPI and internal SOPs.
• Collaboration: works effectively with peers, Marketing, Vaccines Healthcare Leads, and cross-functional teams.
• Resilience & adaptability: navigates regional and local variation and responds quickly to emerging needs.

Ways of Working required

• Win as One Team: Collaborates proactively with field and marketing to ensure aligned execution and shared outcomes.
• Focus on What Matters: Prioritises activities that most effectively improve vaccination uptake and closes gaps that drive inequality.
• Act with Urgency: Responds rapidly to emerging barriers, seasonal pressures and customer needs while maintaining high compliance standards.
• Experiment, Learn & Adapt: Tests new approaches, applies learnings and continuously improves customer engagement quality.
• Embrace Diversity & Inclusion: Respects diverse stakeholder perspectives and creates an inclusive environment that strengthens decision-making.
• Speak Up & Be Open-Minded: Encourages constructive challenge and transparent communication to enable better outcomes.

Experience required

• Significant in customer-facing or commercial roles within life sciences or healthcare.
• Proven capability in building strong external relationships and influencing key decision-makers.
• Experience collaborating with Marketing to enhance promotional materials and execution.
• Bachelor’s degree and ABPI Diploma required.
• Field-based role with regular travel across assigned geography and occasional travel to the UK office.