At a Glance
- Tasks: Create impactful marketing campaigns for vaccines and public health initiatives.
- Company: Join MSD, a diverse and inclusive employer committed to health equity.
- Benefits: Enjoy flexible work arrangements, competitive salary, and professional growth opportunities.
- Other info: Collaborate with a dynamic team and engage with innovative marketing strategies.
- Why this job: Make a difference in public health while developing your marketing skills.
- Qualifications: Experience in brand management, digital marketing, and data analysis is preferred.
The predicted salary is between 50000 - 65000 £ per year.
This job is with MSD, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
The Vaccines & Public Health Associate Marketer role will be a critical component of a diverse team that adapts to evolving market and business demands to create campaigns and materials that deliver defined customer and population experiences, across our vaccines portfolio.
Working with cross functional colleagues, including DigiHub, the team align marketing principles with public health objectives to deliver measurable population health outcomes and reduce health inequalities.
Activities and Priorities:
- Activities and priorities are developed on a quarterly basis to allow greater flexible delivery on our business objectives.
- This offers our marketing team more opportunity to gain experience and share learnings across a variety of Vaccines & Public Health business unit activities.
- This will include supporting the creation and delivery of operational plans and campaigns with the aim of delivering value for priority vaccine brands, our business and our customers.
- Support the development and execution of multi and omnichannel marketing campaigns, ensuring delivery against strong Key Performance Indicators (KPIs), Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards.
- Management of promotional and non-promotional assets through Veeva Promomats.
- Contribute to our agile planning process to develop campaigns and tactics, utilising a segmented customer engagement approach, specific customer journeys and engagement plans, that drive exceptional customer experiences and behaviour change with key customer groups.
- Manage agency relationships in the design, development and execution of assets, ensuring timely delivery within scope.
- Work with agile principles and demonstrate adaptability to support the development team's effective operation.
- Work with and deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder.
Key Capabilities for the role include:
- Ability to generate and analyse a variety of data sources, including feedback and insights to better understand the value we can deliver to our HCP, patient and population communities.
- Understanding and application of test and learn approaches in the development and iteration of materials that drive behaviour change and deliver return on investment.
- Able to effectively communicate and collaborate with key internal and external stakeholders and agencies.
- Creativity and innovation in campaign design, using strong attention to detail to develop personalised content and tailored messaging for a variety of engagement tactics including field force engagement.
- Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards.
- Customer first mindset, seeking opportunities to deliver exceptional customer experiences.
Required Skills: Brand Management, Creative Campaign Development, Data Analysis, Digital Marketing, Healthcare Marketing, Interpersonal Relationships, Market Analysis, Marketing Strategy Implementation, Market Research, Product Development, Product Management, Project Management, Teamwork.
Preferred Skills: Current Employees apply HERE. Current Contingent Workers apply HERE.
Employee Status: Regular
Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Hybrid Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 06/24/2026.
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID: R402895
Associate Marketer - Vaccines employer: MSD
MSD is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for professionals in the healthcare marketing field. With a strong focus on employee growth, flexible work arrangements, and a collaborative culture, team members are empowered to innovate and contribute to meaningful public health outcomes. Located in Rahway, NJ, employees benefit from a vibrant community and the opportunity to work on impactful vaccine campaigns that address health inequalities.
