At a Glance
- Tasks: Lead strategic marketing for paediatric vaccines, shaping brand and customer strategies.
- Company: Join a leading pharmaceutical company focused on public health and innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams and influence healthcare outcomes.
- Why this job: Make a real impact on children's health while driving business growth.
- Qualifications: Experience in strategic marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Reporting to: Vaccines & Public Health Marketing Director
Location: United Kingdom (minimum 2 days/week Moorgate, London office, full-time)
Role Purpose
An enterprise-minded leader who defines and delivers the long-term portfolio, brand and customer strategy for our organization’s Paediatric Vaccines business in the UK covering Enflonsia (RSV), ProQuad (MMRV), Varivax (varicella) and MMRVAXPRO (MMR). The role shapes future growth opportunities, influences commercial decision-making and ensures alignment between global priorities and UK market needs. Accountable for the strategic leadership and commercial performance of the Paediatric Vaccines portfolio, the Strategic Marketing Lead drives portfolio growth, lifecycle optimisation, forecasting excellence, investment prioritisation, market shaping and future business opportunities.
Key Responsibilities
- Define and own the long-term portfolio, brand and customer strategy, ensuring alignment between global priorities, UK market dynamics and business objectives.
- Lead strategic planning processes, setting portfolio priorities, growth ambitions and success measures that drive sustainable business performance.
- Develop and maintain strategic relationships with key external stakeholders through local and international congress to inform business priorities, generate actionable insights and influence portfolio strategy, market-shaping opportunities and customer-focused decision-making.
- Translate customer insights, market intelligence, competitive developments, healthcare policy changes and performance data into actionable strategic recommendations.
- Develop and maintain portfolio strategies that optimise product launches, lifecycle management, customer engagement and long-term portfolio growth.
- Lead portfolio investment planning and resource prioritisation, ensuring investment decisions are aligned to strategic objectives and deliver measurable business impact.
- Accountable for forecasting assumptions, demand planning oversight, management of brand budget and strategic input into financial planning processes, including budget and long-range planning cycles.
- Monitor portfolio performance and identify opportunities to optimise growth, customer impact and return on investment.
- Conduct strategic scenario planning and environmental assessments to anticipate future opportunities, risks and changes within the healthcare landscape.
- Lead strategic preparation for future market opportunities, procurement processes and evolving healthcare policy environments, partnering with cross-functional teams to shape business outcomes.
- Provide strategic leadership across cross-functional teams, establishing clear direction, alignment and accountability to ensure successful delivery of business objectives.
- Drive effective governance, business reviews and performance monitoring, ensuring timely decision-making, risk management and execution against agreed priorities.
- Represent the UK business within global and regional forums, contributing local insights and influencing future strategic direction through effective partnership and collaboration.
- Partner closely with Marketing, Medical Affairs, Market Access, Corporate Affairs, Commercial Excellence and Field Teams to develop integrated customer-focused strategies and maximise portfolio performance.
- Provide strategic commercial input to external engagement activities and support initiatives that address healthcare system priorities and improve customer outcomes.
Skills and Competencies Required
- Deep expertise in strategic marketing, portfolio management, lifecycle optimisation and business planning.
- Strong commercial acumen, including forecasting, financial planning and investment decision-making.
- Ability to synthesise complex market, customer and policy insights into clear strategic direction and business recommendations.
- Strong strategic thinking, prioritisation and scenario-planning capability.
- Exceptional cross-functional leadership and stakeholder influencing skills.
- Ability to operate effectively within a complex matrix organisation and lead through influence.
- Strong communication, executive presentation and decision-making capability.
- Demonstrated ability to balance short-term delivery with long-term strategic objectives.
Essential Experience & Qualifications
- Bachelor's degree in Business, Marketing, Life Sciences or a related discipline; advanced degree desirable.
- Significant pharmaceutical, vaccine or public health marketing experience.
- Proven track record of developing and delivering successful portfolio, franchise or brand strategies.
- Experience leading complex cross-functional teams and influencing senior stakeholders across a matrix environment.
- Demonstrated success in strategic planning, forecasting, financial management and commercial delivery.
- Strong understanding of NHS structures, healthcare policy and market access dynamics.
Required Skills
- Brand Management
- Business Decisions
- Content Creation
- Customer Engagement
- Digital Consumer Engagement
- Digital Marketing
- Financial Planning
- Market Research
- Market Segmentation
- Omnichannel Marketing
- Portfolio Management
- Product Launches
- Product Management
- Strategic Market Analysis
- Strategic Thinking
Strategic Marketing Lead - Paediatric Vaccines employer: MSD Malaysia
MSD Malaysia is an exceptional employer that values innovation and collaboration, offering a dynamic work culture where employees can thrive. With a strong commitment to professional development, the company provides ample opportunities for growth and engagement in meaningful healthcare initiatives across Scotland and Northern Ireland. Employees benefit from a supportive environment that encourages scientific excellence and fosters lasting relationships with key opinion leaders in the medical field.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Marketing Lead - Paediatric Vaccines
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We think you need these skills to ace Strategic Marketing Lead - Paediatric Vaccines
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at MSD Malaysia!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show MSD Malaysia that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at MSD Malaysia!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At MSD Malaysia, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at MSD Malaysia
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at MSD Malaysia that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with MSD Malaysia’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
