At a Glance
- Tasks: Lead impactful marketing strategies in the fast-paced oncology sector.
- Company: Join Merck, a global leader in healthcare innovation.
- Benefits: Competitive salary, health benefits, and opportunities for professional growth.
- Other info: Collaborative environment with diverse teams and excellent career advancement potential.
- Why this job: Make a real difference in patient outcomes through strategic marketing.
- Qualifications: Experience in marketing execution and customer engagement in regulated sectors.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Oncology is a technically complex, competitive and fast‑moving market. The Brand & Customer Marketer (BCM) works within a diverse team of experts and is responsible for translating brand and engagement strategy into high‑impact, locally relevant execution that supports key customer teams and drives meaningful customer engagement. The BCM leads cross‑functional teams, develops insights‑driven strategies, operational plans and activities that deliver value and drive the desired behavioural change across stakeholders, ultimately ensuring the best possible outcomes for patients, customers and the business.
Key Responsibilities
- Translate brand and engagement strategy into clear account‑ and customer‑specific execution plans, ensuring delivery against KPIs, OKRs and with regular review via analytics dashboards.
- Collaborate with Strategic Marketers and Digital Marketers to ensure strategic delivery and operational pull‑through, achieving aligned, connected execution across campaigns.
- Work with DHH and Strategic Insights to ensure KPIs are data‑driven, evaluated and acted upon.
- Partner with customer‑facing teams and cross‑functional colleagues to identify account opportunities, barriers and local execution needs, shaping coordinated execution plans tailored to account variability, customer behaviours and segment priorities.
- Identify and localise global and HHI assets into UK‑relevant, customer‑appropriate content across channels.
- Ensure compliant, customer‑appropriate execution through strong partnership with Medical, Compliance and Digital teams.
- Deliver against promotional budgets, identifying early any under‑ or over‑spend and flagging with the budget holder.
- Support journey adaptation based on insights, customer feedback and execution learnings, driving closed‑loop insight flow from execution back into strategic planning.
Role Expectations & Accountability
- Work closely with Strategic Marketers to ensure execution reflects strategic intent and delivers locally relevant value.
- Take a leading role in the planning process to develop campaigns and tactics, utilising a segmented customer engagement approach, specific customer journeys and engagement plans that drive exceptional customer experiences and behaviour change with key customer groups.
- Act as a trusted partner with Digital Marketers, cross‑functional colleagues and field teams to connect digital and field execution seamlessly across all campaigns, enabling real‑world pull‑through and impact.
- Develop a deep understanding of customer needs through regular external engagement, close partnership with field teams to build trusted relationships and insight, and active use of multiple data and insight sources.
- Collaborate with DHH and Strategic Insights to ensure data‑driven KPIs are identified, evaluated and acted upon.
- Ensure compliant, customer‑appropriate execution through partnership with Medical and Compliance.
Competencies
- Understanding of local market dynamics and customer variability.
- Ability to balance strategic intent with practical, executable solutions tailored to accounts and customer segments.
- Excellent stakeholder management and cross‑functional collaboration skills.
- Strong customer focus; immersing in customer environments, engaging externally, and translating insights into actionable outcomes.
- High organisational discipline with commitment to compliance and quality.
- Customer‑centric mindset with a passion for improving engagement and outcomes, including data‑driven evaluation of campaign pull‑through.
- Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards.
- Adaptability and flexibility to respond to changing priorities, stakeholder needs and evolving market dynamics.
Leadership Behaviours
- Win as One Team – Partner seamlessly with Strategic Marketing, Digital, DHH, Field Teams, Medical and Compliance to drive aligned, impactful execution.
- Focus on What Matters – Prioritise the initiatives that most improve customer experience, account impact and strategic pull‑through.
- Act with Urgency – Respond quickly to emerging insights, field feedback and customer needs to adjust execution.
- Experiment, Learn & Adapt – Embrace test‑and‑learn approaches; use data and local insight to refine and improve execution quality.
- Embrace Diversity & Inclusion – Seek diverse customer, field and cross‑functional perspectives to strengthen execution relevance and quality.
- Speak Up & Be Open‑Minded – Communicate openly, surface risks early and encourage transparent feedback loops across teams.
Experience Required
- Marketing execution, customer engagement or account‑based roles within pharmaceuticals, healthcare or other regulated sectors.
- Compliance with ABPI – Advanced Professional Programme for Industry Personnel; examination during the first year and pass within two years required.
- Proven experience delivering digital and omnichannel marketing initiatives, including customer journey development, customer experience development and account‑level execution.
- Experience supporting or coordinating brand‑level or local‑market activities, such as asset localisation, field‑facing materials or tactical execution.
- Exposure to analytics, dashboards and insight‑driven optimisation of campaigns.
- Cross‑functional experience with Marketing, Medical, Compliance, Data & Analytics, IT and agencies.
- Strong organisational discipline with the ability to manage multiple workflows, deliver high‑quality work and operate within ABPI/governance requirements.
Required Skills
- Adaptability
- Brand Management
- Campaign Management
- Competitor Analysis
- Content Creation
- Cross‑Functional Collaboration
- Customer Engagement
- Customer Experience Design
- Customer Experience Improvement
- Customer Insights
- Customer‑Oriented
- Customer Service Improvement
- Data Analysis
- Digital Marketing
- Event Planning
- Influencing Skills
- Marketing Campaign Development
- Marketing Initiatives
- Market Research
- Oncology Marketing
- Product Management
- Social Media Marketing
- Stakeholder Engagement
- Stakeholder Management
Company
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC. Our company is a global healthcare leader with a diversified portfolio of prescription medicines, vaccines and animal health products.
Oncology Brand Manager employer: MSD Malaysia
Merck & Co., Inc. is an exceptional employer for the Oncology Brand Manager role, offering a dynamic work environment that fosters collaboration and innovation among diverse teams of experts. With a strong commitment to employee growth, Merck provides ample opportunities for professional development and encourages a culture of inclusivity and open communication. Located in Rahway, NJ, employees benefit from being part of a global healthcare leader dedicated to improving patient outcomes and driving meaningful engagement in a fast-paced market.
StudySmarter Expert Advice🤫
We think this is how you could land Oncology Brand Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the oncology field on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for a presentation or a case study during interviews. It’s a great way to demonstrate your expertise and how you can drive customer engagement.
✨Tip Number 3
Be ready to adapt! The oncology market is fast-paced, so show that you can pivot based on insights and feedback. Share examples of how you've done this in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Oncology Brand Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Oncology Brand Manager role. Highlight your relevant experience in marketing execution and customer engagement, and show how you can translate brand strategies into impactful actions.
Showcase Your Data Skills:Since this role involves a lot of data-driven decision-making, don’t forget to mention any experience you have with analytics and KPIs. We want to see how you’ve used insights to drive successful campaigns in the past!
Emphasise Collaboration:This position requires working closely with various teams, so highlight your cross-functional collaboration skills. Share examples of how you've partnered with different departments to achieve common goals and improve customer experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at MSD Malaysia
✨Know Your Oncology Stuff
Make sure you brush up on the latest trends and challenges in the oncology market. Understanding the competitive landscape and how it affects customer engagement will show that you're not just familiar with the role, but genuinely interested in making an impact.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your experience in cross-functional projects and how you’ve managed to align different stakeholders towards a common goal.
✨Data-Driven Decision Making
Prepare to discuss how you've used data and analytics to drive marketing strategies. Bring specific examples of KPIs you've tracked and how those insights led to successful campaign adjustments. This will demonstrate your ability to adapt and respond to market dynamics.
✨Be Customer-Centric
Emphasise your understanding of customer needs and how you've engaged with them in previous roles. Share stories about how you've translated customer feedback into actionable marketing strategies, showing that you can put the customer at the heart of your execution plans.
