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For Companies At a Glance
- Tasks: Deliver customer and market insights to drive strategic decision-making and enhance business performance.
- Company: Join a leading pharmaceutical company focused on innovation and customer excellence.
- Benefits: Competitive salary, health benefits, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on continuous improvement and learning.
- Why this job: Make a real impact by shaping strategies that optimise customer experiences and drive success.
- Qualifications: Degree in STEM or business; experience in strategic planning and analytics required.
The predicted salary is between 60000 - 75000 ÂŁ per year.
Position Overview
Deliver customer and market insights effectively and efficiently to the business units (BUs) to enable better decision‑making and execution through performance monitoring and cross‑functional working, delivering integrated promotional strategies that optimise the customer experience and drive business performance. A member of a highly skilled team with greater customer and brand understanding, consulting as a business partner to inform strategic direction and effective tactical implementation.
Key Responsibilities
- Strategic Planning
- Strategic planning to support multiple franchises/indications.
- National/Regional/Local Customer/Patient Mapping, persona development and profiling.
- Lead the Business Questions process work cross‑functionally to feed data gaps into the DHH annual roadmap.
- Resource planning, horizon scanning, go‑to‑market modelling including segmentation, targeting and salesforce planning from data already available to the market.
- Deliver clear data‑evidenced strategic recommendations to the business to support continuous improvement from a patient, revenue and customer experience perspective.
- Develop and maintain robust, insight‑led forecasts by validating key assumptions (e.g., market dynamics, demand drivers, competitive scenarios) and aligning inputs with strategic priorities to support credible planning and decision‑making.
- Create and deliver clear and compelling reports and guidance using dashboards, data products, and tools to communicate the business outcomes and customer impact of commercial initiatives.
- Support the adoption of and routine use of Global/Regional initiatives in the commercial business.
- Stay abreast of the latest trends and best practices in customer experience measurement and analytics.
- Customer Excellence Insights
- Utilise and synthesise available data products to inform strategies, decisions and influence outcomes. These include research, data science, analytics, and dashboards to support.
- Brand Performance & Insights
- Understand brand performance metrics to identify strengths, weaknesses, opportunities and threats.
- Provide insights to enhance sales performance, brand positioning and market share, including competitor intelligence and market management.
- Sales Force Effectiveness
- Evaluate salesforce effectiveness through management of the sales force incentive programme.
- Provide insights to optimise customer engagement across multiple touchpoints identifying key metrics and areas for improvement to enhance sales productivity.
- Omnichannel Effectiveness
- Assess the effectiveness of omnichannel strategies, end‑to‑end customer journeys, campaign performance and engagement across multiple touchpoints.
- Evaluate and monitor multi‑channel preferences, lead and lag indicators, as well as OKRs.
- Understanding tagging infrastructure to then support and guide an approach that ensures downstream reporting can be delivered. Working closely with Digital Teams on issues management.
Qualifications, Skills & Experience Required
- Degree level education; preferred fields include Science, technology, engineering, maths and business.
- Analytical functional roles/experience within pharmaceutical, biotech or medical industries.
- Experienced in strategic planning, go‑to‑market modelling, performance reporting & KPI setting.
- Strong numeracy, analytical and problem‑solving skills.
- Proficient in Microsoft Office and able to quickly learn new technologies and tools.
- Excellent planning, prioritisation, coordination and project management abilities, with a focus on delivering results.
- Good communication, facilitation and teamwork skills; collaborative approach.
- Ability to navigate ambiguity and uncertainty; detail‑oriented and curious with a willingness to learn.
- Familiarity with key systems (e.g., Veeva CRM, Salesforce Marketing Cloud, Veeva PromoMats).
- Strong understanding and analysis of internal and external data sources, guidelines and their applications.
- Strong knowledge of NHS structures and networks.
- Broad understanding of the organization’s products, therapy/service business areas, key competitors and the wider industry.
- Strategic thinker with an objective, holistic perspective and a willingness to challenge the status quo.
Preferred
- Understanding of statistical techniques and methodologies.
- Awareness of Digital Tracking and analytics tools including Hotjar, heat mapping, google optimise, google analytics.
- Understanding of Market Research and analysis methodologies, techniques and guidelines.
- Backend analytics infrastructure understanding including data layers and tables.
- Knowledge of analytical visualisation tools (Excel, Spotfire, Power BI, Google Analytics) and implementing algorithms in data tools and creating relationships across data sets to generate meaningful data visuals to support business decision‑making.
Required Skills
- Business Analysis
- Customer Engagement
- Customer Experience Management
- Demand Management
- Detail‑Oriented
- Google Analytics
- Innovation
- Omnichannel Retailing
- Promotional Strategies
- Salesforce Marketing Cloud
- Stakeholder Relationship Management
- Strategic Planning
- Trend Knowledge
Senior Strategic Insights Lead (x2) in London employer: MSD in the UK
Contact Detail:
MSD in the UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategic Insights Lead (x2) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Strategic Insights Lead role. You never know who might have the inside scoop on an opening or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by brushing up on your analytical skills and understanding of market dynamics. Be ready to discuss how you've used data to drive strategic decisions in the past – it’s all about showcasing your expertise!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Use our website to find roles that excite you, and tailor your approach to each one. Show them why you’re the perfect fit!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to remind them of your insights and enthusiasm for the role.
We think you need these skills to ace Senior Strategic Insights Lead (x2) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Strategic Insights Lead role. Highlight your experience in strategic planning and customer insights, as these are key to what we’re looking for.
Showcase Your Analytical Skills: We love numbers! Be sure to include examples of how you've used data to drive decisions in your previous roles. This will show us that you can deliver those clear, data-evidenced recommendations we value.
Communicate Clearly: Your application should reflect your ability to communicate complex ideas simply. Use straightforward language and structure your thoughts logically, just like you would in a report or presentation.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at MSD in the UK
✨Know Your Data Inside Out
Make sure you’re familiar with the latest trends in customer experience measurement and analytics. Brush up on your knowledge of key metrics, data products, and how they influence strategic decisions. Being able to discuss specific examples of how you've used data to drive insights will impress the interviewers.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in strategic planning and go-to-market modelling. Think of concrete examples where your insights led to improved business performance or customer experience. This will demonstrate your ability to think critically and contribute to the company's strategic direction.
✨Communicate Clearly and Effectively
Practice articulating your thoughts clearly, especially when discussing complex data or insights. Use storytelling techniques to make your points relatable and engaging. Remember, the ability to communicate findings effectively is just as important as the analysis itself.
✨Be Ready for Scenario Questions
Expect questions that ask you to evaluate salesforce effectiveness or assess omnichannel strategies. Prepare by thinking through potential scenarios and how you would approach them. This shows your problem-solving skills and your ability to navigate ambiguity, which is crucial for this role.