Job Description
The Associate Marketer (AM) is part of a diverse team of relevant subject matter experts and should be responsive to the business needs to support the implementation of the UK strategic & tactical plan. They will work across multiple indications at different stages of the product lifecycle within the Oncology Business Unit. The AM will report into the Strategic Marketing Lead.
Key activities
Activities are likely to include
- Understand the needs of our customer base; information requirements, format, channel preference and influencers
- Work with the Marketing team and Centralised Digital Marketing team to interpret insights and develop operational brand plans with omnichannel customer engagement plans
- Build therapeutic and product knowledge
- Adopt the L3 Next framework to ensure consistent planning with robust analysis and execution of campaigns aligned to strategy
- Lead responsibility of marketing-led customer-centric campaigns, ensuring delivery against strong KPIs and performance measures
- Work with the cross-functional team to ensure delivery on operational plans
- Work with Agile principles and support the cross-functional team to achieve this effectively
- Provide innovation through testing new marketing channels, new types of content and new channel execution strategies
- Manage the ABPI certification of content via the Medical-Legal approval process
- Agency management
- Campaign budget management
Key capabilities - ability to
- Collaborates effectively with others to achieve shared goals, including ability to work with specialist functions, e.g. Sales, Medical Affairs, Corporate Affairs, Centralised Digital Marketing and Strategic Insights
- Apply strategic thinking and planning frameworks to build effective operational plans
- Develop content and implement channel activities aligned to the delivery of operational plans
- Strong planning and organisation skills
- Embrace a growth mindset, utilising a test and learn approach to develop and refine customer engagement strategies, tactics, measurable deliverables and ROI
- Ability to digest complex clinical information and interpret its relevance to the UK market
- Create and analyse insights to better understand the value we can deliver to patients and oncology communities
- Committed to understanding and meeting customer needs
- Communicates confidently – strong verbal, written and presentation skills
- Ability to lead without authority
- Ethics and integrity
Essential
Skills & Experience
- Bachelor’s degree or equivalent experience
- Experience in pharmaceutical, healthcare or related marketing roles
- Strong analytical, organisational and project management skills
- Working knowledge of the ABPI Code of Practice
Desirable
- Experience or exposure within Oncology therapy areas
Required Skills
- Agency Management
- Business Growth Strategies
- Customer Marketing
- Customer Relationship Management (CRM)
- Digital Marketing
- Marketing Budget Management
- Marketing Communications Planning
- Marketing Content Strategy
- Marketing Management
- Marketing Planning
- Marketing Strategies
- Omnichannel Marketing
- Strategic Planning
- Strategy Development
Merck & Co., Inc., Rahway, NJ, USA.
Employee Status
Regular
Relocation
No relocation
VISA Sponsorship
No
Travel Requirements
No Travel Required
Flexible Work Arrangements
Hybrid
Shift
Not Indicated
Valid Driving License
No
Hazardous Material(s)
N/A
Job Posting End Date
09/23/2026
Requisition ID R415241
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Associate Marketer, Oncology employer: MSD in the UK
As a global healthcare leader, we offer an exceptional work environment that fosters collaboration, diversity, and professional growth. Our Medical Science Liaison role in the North of England, Scotland & Northern Ireland provides the unique opportunity to engage with healthcare professionals while contributing to improved patient outcomes. We are committed to creating a culture of respect and teamwork, ensuring our employees thrive in their careers while making a meaningful impact in the healthcare sector.
