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- Tasks: Join our team to create and execute dynamic omnichannel marketing campaigns.
- Company: MSD Animal Health Technology Labs is a leader in biotechnology and pharmaceutical manufacturing.
- Benefits: Enjoy a full-time role with opportunities for skill development and collaboration.
- Why this job: Be part of a digital transformation that impacts animal health and enhances customer experiences.
- Qualifications: Experience with Salesforce Marketing Cloud and a passion for digital marketing are essential.
- Other info: Ideal for energetic team players eager to embrace change and innovation.
The predicted salary is between 30000 - 42000 £ per year.
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Direct message the job poster from MSD Animal Health Technology Labs
The Digital Marketing Specialist will work in the Digital Marketing Solutions Team within our Commercial Operations Business Unit.
This role requires a thorough understanding of the digital space and omnichannel marketing, including marketing automation and customer journey and experience, profiling and competence with relevant systems.
Knowledge of reporting and actionable insights is essential to drive iterative optimisation of all touchpoints and processes to drive capabilities and results.
Responsibilities:
- Developing good working relationships and understanding with all business units to work in partnership to achieve goals
- Preparing and executing omnichannel marketing campaigns for internal and external customers in partnership with campaign owners via Salesforce Marketing Cloud, including automation studio and journey builder, Veeva Engage
- Development, maintenance and administration of key Animal Health websites, currently using WordPress VIP content management systems (CMS) in alignment with the Animal Health digital strategy
- Building and distributing internal and external surveys
- Reporting on all digital activities and using insights to drive performance and direction of AH digital transformation on a case by case and trend level
- Drive best practice across all digital platforms by coaching of multidisciplinary teams
Skills/Experience Required:
- Able to work effectively with multiple systems including but not limited to Salesforce Marketing Cloud, Salesforce Sales Cloud, GetFeedback, Veeva Promomats, Veeva REM, WordPress VIP
- Ability to plan strategically and present and discuss options for digital marketing activities to provide best practice on a case-by-case basis
- Some demonstrable experience with Salesforce Marketing Cloud (SFMC) including automation studio and journey builder, ideally with Salesforce Marketing Cloud Email Specialist Certification
- Experience in both B2B and B2C markets would be an advantage
- Good understanding and experience of Customer Relationship Management principles and application and familiarity with Salesforce Sales Cloud
- The successful candidate will be committed to continuously developing their skillset to keep up to date and progress Animal Health digital transformation
Desired Personal Attributes:
- The successful individual will have a high energy, can-do customer focused attitude and growth mindset. The ability to develop high value working relationships with colleagues (local and global), agency partners and external stakeholders is essential. A logical thinker, able to prioritise, with good time management skills and attention to detail. Confidence and a professional, personable manner with internal and external customers is expected. This role suits a team player who enjoys working collaboratively with multiple stakeholders in a matrix organisation. The preferred candidate will be excited by change and realising the potential of digital transformation. They should be committed to continuously developing both their skillset and Animal Health digital customer experience.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Biotechnology Research and Pharmaceutical Manufacturing
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Digital Marketing Specialist – Omnichannel employer: MSD Animal Health Technology Labs
Contact Detail:
MSD Animal Health Technology Labs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist – Omnichannel
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud, especially the automation studio and journey builder features. Consider taking a short online course or tutorial to brush up on these skills, as hands-on experience will set you apart from other candidates.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in omnichannel strategies. Engaging with industry groups on platforms like LinkedIn can provide valuable insights and connections that may lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and customer relationship management. Subscribe to relevant blogs or podcasts, and be prepared to discuss how these trends can be applied to enhance the digital transformation at MSD Animal Health.
✨Tip Number 4
Demonstrate your ability to work collaboratively by preparing examples of past projects where you successfully partnered with different teams. Highlighting your teamwork skills will resonate well with the collaborative culture at MSD Animal Health.
We think you need these skills to ace Digital Marketing Specialist – Omnichannel
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital Marketing Specialist position. Understand the key responsibilities and required skills, especially around omnichannel marketing and Salesforce Marketing Cloud.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing, particularly with tools like Salesforce Marketing Cloud and WordPress VIP. Emphasise any previous work in B2B and B2C markets, as well as your ability to drive digital transformation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific examples of how you've successfully executed omnichannel campaigns or used data insights to optimise marketing efforts.
Highlight Personal Attributes: In your application, emphasise personal attributes that align with the company's values, such as a customer-focused attitude, teamwork, and a growth mindset. Provide examples of how you've built strong working relationships in previous roles.
How to prepare for a job interview at MSD Animal Health Technology Labs
✨Showcase Your Digital Expertise
Make sure to highlight your understanding of digital marketing and omnichannel strategies. Be prepared to discuss specific tools you've used, like Salesforce Marketing Cloud, and how you've applied them in past roles.
✨Demonstrate Your Analytical Skills
Since reporting and actionable insights are crucial for this role, come equipped with examples of how you've used data to drive marketing decisions. Discuss any metrics you've tracked and the impact of your insights on previous campaigns.
✨Emphasise Collaboration
This position requires working closely with various teams. Share experiences where you've successfully collaborated with different stakeholders, showcasing your ability to build strong working relationships and achieve common goals.
✨Exhibit a Growth Mindset
The company values continuous development, so express your commitment to learning and adapting. Talk about any recent courses or certifications you've pursued, especially those related to digital marketing or customer experience.
