At a Glance
- Tasks: Lead digital marketing strategies and drive online engagement across various channels.
- Company: Join a forward-thinking company that values growth and innovation.
- Benefits: Enjoy competitive pay, 25 days holiday, discounts, and a supportive work environment.
- Other info: Embrace a culture of learning and autonomy in a collaborative workplace.
- Why this job: Shape your career while making a real impact in a dynamic team.
- Qualifications: 5+ years in digital marketing with strong SEO, SEM, and analytics skills.
The predicted salary is between 28800 - 43200 £ per year.
Overview
This job is brought to you by Jobs/Redefined, the UK\'s leading over-50s age inclusive jobs board.
When it comes to performance, skills and experience don\'t tell the whole story. They only tell us what to do in known, predictable, and contextual situations. We look for attributes as they tell us how you behave in all situations, particularly unknown, challenging, or stressful ones when you can\'t apply your learnt skills. We have big ambitions, and we need people who work here to have big ambitions too. To achieve our growth plans we need talented and driven people who are curious and comfortable with uncertainty and step outside their comfort zone to learn and try new things. If you\'re the kind of person who rolls up your sleeves and gets stuck in, we want to hear from you!
Watch HERE to find out what it takes to be successful and build a better career at MSC.
Requisition ID : 19057
Employment Type : Full Time
Job Category : Marketing
Work Location : Wednesbury, UK
Potential Work Location : United Kingdom : England : Wednesbury || United Kingdom : England : West Midlands
Digital Marketing Manager
We are seeking a highly motivated Digital Marketing Manager to develop and implement comprehensive digital marketing strategies across various channels. This role is crucial for enhancing our online presence, driving traffic, customer acquisition, and retention while aligning with our business objectives.
What\'s in it for you?
- With MSC you\'ll have the autonomy to shape your role and develop your career with us. We believe in continuous growth, which is why you will have constant access to coaching, mentoring and an environment where personal and professional development and success are celebrated.
- Love discounts? You\'ll love it even more with our discounts and rewards site, which covers all the most popular brands. Whether it\'s a break away, cashback on essentials or shopping for a special occasion - we\'ve got you covered.
- On top of this, we give you 25 days of holiday entitlement + Bank Holidays + paid holiday leave. A company pension scheme matched up to 10% of your annual salary. Life insurance, which is 6x annual salary, plus, a discounted health cash plan and private medical insurance to support you with whatever life throws at you.
What will you be doing?
Digital Strategy Development
- Collaborate with the Head of Marketing and E-commerce to create and implement a digital marketing strategy that aligns with business goals
- Identify target audiences, set key performance indicators (KPIs), and develop strategies to achieve those goals
Paid Search (SEM) Management
- Plan, execute, and analyse paid search programs primarily through Google and Bing to grow brand awareness and drive sustainable profits
- Optimise and continually improve SEM programs to generate awareness, consideration, conversion, and loyalty
- Manage large, complex, and high-budget paid search campaigns, utilising advanced tools such as Bing Ads, and Google Ads
Search Engine Optimisation (SEO)
- Lead SEO efforts to boost website visibility and improve search rankings through keyword research, content optimisation, and performance tracking
- Stay updated on industry trends and search engine changes to enhance SEO strategies
Email Marketing
- Create and manage email marketing campaigns to engage customers and nurture leads
- Segment audiences and personalise content to improve campaign effectiveness while tracking performance for data-driven improvements
Analytics and Reporting
- Monitor and analyse key performance metrics across all digital marketing channels using tools like GA4
- Prepare regular performance reports, identify trends, and provide insights and recommendations to optimise marketing strategies
Collaboration and Stakeholder Management
- Work cross-functionally with Sales, Engineering, Category Management, and external partners to ensure alignment on customer needs and marketing initiatives
- Educate internal and external stakeholders on digital marketing capabilities and drive alignment to shared goals
Leadership
- Inspire and motivate the marketing team to achieve their best work
- Foster a collaborative culture within the department and throughout the company
What do you need?
- Bachelor\'s degree in Digital Marketing, Marketing, Business, or a related field
- At least 5 years of experience in digital marketing, with a proven track record in driving traffic, engagement, and conversions
- Strong experience in managing SEO, SEM, email marketing, social media marketing, and content marketing campaigns
- Excellent analytical skills with the ability to analyse data and provide actionable insights
- Exceptional written and verbal communication skills
- Self-motivated with strong time management and organisational skills
- Proficiency in Google Analytics, AdWords, and other digital marketing tools; knowledge of HTML, CSS, and web design principles is a plus
We trust that our people will be able to teach you role-specific skills, but for you to truly succeed at MSC you will embody our values and these significantly important attributes; ones that MSC believes to embody talent within our business.
Connections: Your interpersonal skills; how well you manage relationships, and how rewarding you are to deal with
Thinking: The abilities you draw upon to solve problems, learn and be agile
Creativity: How adept you are at creating solutions and working with change
Drive: Your level of ambition. The pace, energy, and enthusiasm applied to activities
Ultimately, we identify talent in people who can demonstrate our values and the behaviours required to thrive in our business. So, if you can operate effectively in a team, demonstrate customer-centricity, and are eager to make a difference then we would love to hear from you - apply today!
Why MSC?
The journey to the best version of yourself starts with us. If you\'re searching for an employer that will enable you to learn, grow and make a difference, you\'ve found it.
You will feel a sense of purpose and belonging as we allow our people to have a voice and the opportunity to make a genuine impact.
We have created a psychologically safe and inclusive environment where we treat our associates as adults and give them autonomy to make decisions, take risks and learn from mistakes.
You will be encouraged to challenge the norm, make decisions and take ownership to make changes, enabling you to significantly contribute towards our business success.
Our people-centric culture will encourage you to continuously develop, both professionally and personally.
From our culture to our forward-thinking leadership, you\'ll soon realise that you have an incredible opportunity here to be your best self.
Whether your career path is vertical or squiggly we\'d love to watch you grow and reach your full potential with us.
Watch HEREto find out what it\'s like to work at MSC and join us as we continue to build a team of people doing their best work
We won\'t just give you a job, we\'ll enable you to be yourself, discover opportunity, unlock your potential, and design your career.
Digital Marketing Manager (Wednesbury, UK (UK1), Wednesbury, UK (UK1), Wednesbury, UK (UK1), We[...] employer: MSC Industrial Supply
At MSC, we pride ourselves on being an exceptional employer that fosters a culture of growth and inclusivity. As a Digital Marketing Manager in Wednesbury, you'll enjoy a supportive environment with access to continuous coaching and mentoring, alongside generous benefits such as 25 days of holiday, a matched pension scheme, and discounts on popular brands. We empower our employees to take ownership of their roles, encouraging creativity and collaboration, making it a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager (Wednesbury, UK (UK1), Wednesbury, UK (UK1), Wednesbury, UK (UK1), We[...]
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MSC Industrial Supply and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MSC Industrial Supply are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MSC Industrial Supply on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MSC Industrial Supply. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager (Wednesbury, UK (UK1), Wednesbury, UK (UK1), Wednesbury, UK (UK1), We[...]
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MSC Industrial Supply. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MSC Industrial Supply:Show us that you’ve done your homework! In your application, briefly mention what you admire about MSC Industrial Supply’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MSC Industrial Supply
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MSC Industrial Supply will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MSC Industrial Supply, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
