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For Companies At a Glance
- Tasks: Drive growth in service offerings across EMEA & APAC through innovative strategies and marketing.
- Company: Join MSA Safety, a purpose-driven company focused on protecting people worldwide.
- Benefits: Competitive salary, career development opportunities, and a chance to make a real impact.
- Why this job: Be part of a team that innovates to solve customer problems and enhance safety.
- Qualifications: Bachelor’s degree in Business/Marketing and 5 years in B2B Marketing or Sales.
- Other info: Dynamic role with international collaboration and opportunities for strategic influence.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
Are you a passionate, motivated, and driven individual who wants to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are AND it is what we do. We are a purpose‑driven company committed to deploying innovation and technology to protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers’ greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role.
Responsibilities
Purpose of the Role: Service & Aftermarket BDM, EMEA & APAC is responsible for defining, implementing, and executing strategies that drive profitable growth of service offerings across international markets.
Key Responsibilities:
- Service Offerings Commercialization: Define, design, and maintain a catalog of service offerings (training, labor, parts, connected solutions). Collaborate with Service Director, Regional Service Managers, Global Product Leaders and Regional Marketing teams to ensure consistent roll‑out and competitive positioning. Develop comprehensive Spare Parts and Paid Training strategies. Build new service product offerings (e.g., Rentals) and innovative business models to address emerging customer needs (e.g., Performance‑based contracts).
- Business Case Development & Profitability Analysis: Create business cases for new service offerings, including market opportunity assessment and ROI analysis. Calculate profitability and margin impact for existing and proposed services. Partner with Finance and Pricing teams to ensure offerings/monetization models meet financial targets and align with strategic objectives.
- Marketing Strategy & Demand Generation: Create and execute marketing strategies for service products, including messaging, campaigns, and collateral. Develop demand creation programs and promotional activities to support revenue growth with installed base customers and new customers. Drive content development (case studies, testimonials, campaigns) to support adoption and awareness. Drive lead generation and monitor campaign effectiveness. Develop and manage marketing programs for Service Authorized Partners. Support channel partner development through targeted activities and events.
- Market Analysis & Positioning: Work with Pricing teams to implement competitive pricing strategies aligned with profitability goals. Map Customer Journeys to drive Customer-Centric Services and Solutions strategies. Conduct market research, VOC/VOD activities, and competitive analysis to identify opportunities.
- Sales Enablement & Training: Ensure that value propositions are clearly communicated and understood across stakeholders. Develop playbooks and training materials for Sales, Service, and Channel Partners. Support major quotations and bids where service offerings are included.
- Digital Marketing & Brand Building: Expand brand recognition of service products through digital channels and social media. Collaborate with MarCom/Web teams for online campaigns and content strategy.
Qualifications
Required:
- Bachelor’s degree in Business/Marketing or relevant technical field.
- Minimum 5 years in Marketing or Sales (B2B), ideally in After Sales/Service.
- Experience with SaaS/HaaS or managed services, and Solutions Marketing.
- Financial Analysis & Pricing Models.
- Experience in Service design & productization.
- Strong project management, analytical, and communication skills.
- Ability to work cross‑functionally and internationally.
- Strong influencing skills; ability to drive change.
- Proven ability to exhibit strategic thinking skills and an entrepreneurial mindset.
- Proven ability to execute and exhibit a results‑focused mindset.
- Expertise in forward‑thinking, market research/intelligence, and problem‑solving skills.
- Ability to listen attentively and capture key VOC information.
Preferred Skills:
- Master’s degree and additional European language (German/French).
- Digital marketing experience, Salesforce CRM knowledge.
- Familiarity with safety industry products and customers (FGFD, First Responder, Industrial PPE).
Strategic Marketing, Service & Aftermarket, EMEA & APAC in Yate employer: MSA, The Safety Company
Contact Detail:
MSA, The Safety Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Marketing, Service & Aftermarket, EMEA & APAC in Yate
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching MSA Safety and understanding their mission. We want to see your passion for safety and innovation shine through. Practice common interview questions and think about how your experience aligns with their goals.
✨Tip Number 3
Showcase your skills! Bring a portfolio or examples of your previous work to the interview. We love seeing how you’ve tackled challenges and driven results in your past roles, especially in marketing and service offerings.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are ready to make a difference in the safety industry.
We think you need these skills to ace Strategic Marketing, Service & Aftermarket, EMEA & APAC in Yate
Some tips for your application 🫡
Show Your Passion: We want to see your enthusiasm for the role! Make sure to express why you're excited about working in Strategic Marketing at MSA Safety. Share your motivation and how you can contribute to our mission of keeping people safe.
Tailor Your Application: Don’t just send a generic CV and cover letter. We love it when applicants customise their materials to highlight relevant experience in service offerings and marketing strategies. Show us how your background aligns with what we’re looking for!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point. Highlight your key achievements and skills that relate to the role without fluff.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at MSA, The Safety Company
✨Know Your Stuff
Make sure you thoroughly understand MSA Safety's mission and the specifics of the Strategic Marketing role. Familiarise yourself with their service offerings and how they position themselves in the market. This will help you demonstrate your passion and alignment with their purpose-driven approach.
✨Showcase Your Experience
Prepare to discuss your previous experience in B2B marketing or sales, especially in after-sales or service roles. Be ready to share specific examples of how you've driven growth or developed successful marketing strategies. Use metrics to highlight your achievements and show how you can bring value to MSA.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current challenges in service offerings or how they measure success in their marketing strategies. This not only shows your engagement but also helps you assess if the company is the right fit for you.
✨Demonstrate Strategic Thinking
Be ready to discuss how you approach market analysis and business case development. Share your thoughts on innovative service models or marketing strategies that could benefit MSA. This will showcase your strategic mindset and ability to contribute to their goals of profitable growth.