At a Glance
- Tasks: Support and optimise digital marketing campaigns using innovative tools and strategies.
- Company: Join MSA Safety, a purpose-driven company focused on protecting people worldwide.
- Benefits: Competitive salary, health benefits, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and operational excellence.
- Why this job: Make a real impact in marketing while ensuring safety for people everywhere.
- Qualifications: 6+ years in marketing, 3+ years with Marketo, and strong communication skills.
The predicted salary is between 45000 - 55000 £ per year.
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers' greatest problems so they can go home safe each and every day.
Responsibilities:
- The Marketing Operations Specialist II supports and maintains the systems, tools, and processes that underpin MSA’s digital marketing efforts.
- This role plans, builds, and optimizes digital campaigns and foundational programs within the regional Marketo instance, ensuring alignment with global standards and best practices.
- The specialist demonstrates deeper technical expertise across the marketing tech stack, understands data flows between systems, and contributes recommendations to improve foundational programs, campaign performance, and operational efficiency.
- This is an individual contributor role that reports into the global marketing operations function and regional marketing leadership.
- The specialist is expected to positively influence team members and internal stakeholders on marketing automation best practices and contribute to documentation and enablement efforts.
Additional Responsibilities Beyond Level I:
- Troubleshoot and QA campaigns, workflows, data issues, and other key marketing operations functions.
- Identify inefficiencies in processes and workflows and contribute to designing improved solutions.
- Provide recommendations to optimize email and nurturing campaigns based on performance insights.
- Ensure continual enhancements of marketing operations efforts across the region.
- Oversee marketing technology throughout the funnel - from campaign to lead to sales - with strong understanding of all foundational Marketo programs.
- Build and manage Captello event forms that accurately map to Marketo, ensuring clean data flow, compliance alignment, and seamless integration with downstream workflows.
- Maintain UTM governance and ensure accurate routing into channel programs to support attribution and reporting.
- Ensure accurate SFDC campaign association, member status alignment, and influence tracking through proper program structure and data flow.
- Partner with regional marketers, Sales Operations, and global MOps to ensure alignment on campaign strategy, data requirements, and operational execution.
Qualifications:
Experience (required):
- Minimum 6 years’ experience in marketing.
- Minimum 3 years’ hands-on experience with marketing automation platforms with Marketo.
- Deep understanding of marketing automation strategy, campaign creation, and program execution.
- Demonstrated ability to perform QA on campaigns, data flows, and integrations to identify root causes and recommend solutions.
- Experience analyzing campaign performance and recommending optimization strategies for email, nurtures, segmentation, and user flows.
- Experience contributing to and upholding operational governance, including naming conventions, documentation, and compliance standards.
- Experience collaborating with global or cross-functional teams to align on processes, standards, and campaign requirements.
- Strong time-management skills with the ability to prioritize multiple projects simultaneously.
- Clear, effective communication skills to align with internal stakeholders on campaign requirements, timelines, and deliverables.
Experience (preferred):
- Working with CRM and martech integrations (e.g., Salesforce, Captello) and understanding how data flows between systems.
- Understanding of CAN-SPAM, GDPR, and related compliance requirements.
- HTML or CSS knowledge.
Education (required):
- Bachelor’s in Marketing, Communications, or a related field.
Certifications:
- Marketo Certified Associate.
Marketing Operations Specialist II in Yate employer: MSA - The Safety Company
At MSA Safety, we pride ourselves on being a purpose-driven employer that values innovation and technology in our mission to protect people and assets globally. Our collaborative work culture fosters professional growth, offering employees the chance to enhance their skills in a supportive environment while contributing to meaningful projects that make a real difference. Located in a vibrant area, we provide competitive benefits and opportunities for career advancement, making MSA an exceptional place to build your future.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Specialist II in Yate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MSA - The Safety Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MSA - The Safety Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MSA - The Safety Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MSA - The Safety Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Specialist II in Yate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MSA - The Safety Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MSA - The Safety Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about MSA - The Safety Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MSA - The Safety Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MSA - The Safety Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MSA - The Safety Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
