EMEA Events Lead: Trade Shows & Brand Activation in Lincoln

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are and it is what we do. We are a purpose‑driven company committed to deploying innovation and technology to deliver on our mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers’ greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role.

Responsibilities

• Project manage trade shows, events, and sponsorships to support MSA’s business goals and marketing strategy.
• Lead day‑to‑day management of trade show logistics, including:
• Coordinating planning meetings and developing timelines.
• Managing show/event vendor relationships with event organizers, hotels, convention centers, stand builders and organizations.
• Managing shipping and set‑up of booth properties and products.
• Managing corporate booth properties and products used for tradeshows.
• Selecting and coordinating efforts with vendors.
• Managing the Lead Retrieval System.
• Coordinating show registration for all MSA attendees.
• Booking hotel accommodations for MSA guests and attendees.
• Researching, selecting and overseeing production of promotional items, e.g. staff shirts, giveaways.
• Managing schedule, staffing and fielding questions.
• Communicating plans, updates and progress to the booth team and show attendees.
• Managing budget, including pre‑ and post‑show reports.
• Developing pre‑event training agendas for event workers, working cross‑functionally to create training content.
• Attends events as required to support event setup, execution and wrap‑up, acting as the main point of contact for all other MSA attendees.
• Assists with facility tours, as required, for key customer accounts or visits.
• Works with the Senior Regional MarCom Manager and Events Lead on the final EMEA events calendar.
• Supports coordination of final event, including promotional activities, to ensure they are completed correctly and on time.
• Coordinates MSA’s Branded Apparel and Promotional Items as needed by all departments.
• Vendor Management: works closely with suppliers to coordinate business needs, requests quotes, reviews pricing and ensures quality standards are met, and manages order timeline and shipping logistics.
• Brand Consistency: ensures merchandise follows brand guidelines, reviews and approves product mock‑ups and samples.
• Inventory Management: tracks stock levels of existing items, reorders when supplies are low, and coordinates fulfillment logistics.
• Budgets: provides reports and feedback on usage and inventory depletion.
• For large or custom apparel or promotional item orders, works with vendor partners on behalf of all MSA departments on proposals, product selections, design, and delivery.

Qualifications

Experience required:

• 3+ years of experience in marketing events, demonstrating strong project management and organizational skills across trade shows, virtual events, or event management experience across Europe.
• Excellent organization and multi‑tasking skills.
• Extremely deadline‑ and detail‑oriented and able to track, handle and maintain multiple projects at once.
• A self‑starter who takes charge and operates in a hands‑on manner.
• Ability to work within a fast‑paced team environment.

Experience Preferred:

• Ability to work with diverse personalities, backgrounds, and experience levels.
• Experience in marketing communications.
• Solid personal computer skills, including familiarity with Microsoft Office Suite, Adobe, and Marketo.

Education (required):

• Undergraduate BA/BS Degree in Event Planning, Hospitality, Marketing, Public Relations, Communications or equivalent experience.