At a Glance
- Tasks: Develop and execute marketing campaigns to generate demand and strengthen brand identity.
- Company: MSA Safety is dedicated to protecting people and assets globally through innovation and technology.
- Benefits: Join a purpose-driven company focused on making a difference in safety and protection.
- Other info: Experience with B2B marketing and external agencies is preferred.
- Why this job: This role offers the chance to shape customer-centric messaging and drive meaningful engagement.
- Qualifications: Requires 3+ years in marketing, strong communication skills, and a BA/BS degree.
The predicted salary is between 40000 - 50000 £ per year.
Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career. At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers' greatest problems so they can go home safe each and every day. Are you in? Read on for more details about this particular role.
Responsibilities
- Brand Building: Strengthening brand identity and loyalty by maintaining a consistent voice, tone, image, and message across all outbound marketing channels. Creates a strong, recognisable, and trusted brand for the audience.
- Demand Generation: Creating strategies that drive awareness and interest in products and services, ultimately generating demand. This includes developing and executing campaigns that attract and nurture potential customers through the buyer’s journey, using a mix of content and marketing tactics to convert interest into leads.
- Coordination of Marketing Efforts: Aligning different marketing activities (advertising, promotions, events, etc.) so that they support and reinforce each other.
- Customer-Centric Messaging: Aim to deliver the right message to the right audience at the right time, tailoring communications to meet the needs, preferences, and behaviours of the target customer.
- Optimisation of Marketing Budget: Allocating resources efficiently across different communication channels and platforms to ensure the most effective use of the marketing budget.
- Maximising Engagement: Ensuring all forms of communication work together to cultivate strong relationships with the audience, foster greater engagement, and drive more meaningful interactions with the brand.
- Monitoring and Feedback: Work with Marketing Ops to analyse data to continuously measure the effectiveness of marketing campaigns, adjust strategies based on internal and external customer feedback, and use these to improve future communication efforts.
Qualifications
- Experience (required): 3+ years’ experience in a marketing role, marketing campaign development and execution experience, working knowledge of developing content for digital and traditional marketing channels, working knowledge of social media platforms, strong written and verbal communication skills, strong organisational and problem-solving skills, fluent spoken and written English.
- Experience (preferred): Experience working with external marketing agencies, experience in B2B marketing, experience with creative design/briefing creative projects.
- Education (required): Undergraduate BA/BS Degree or equivalent experience - this an overall understanding of marketing theories and the practical application of that knowledge to obtain measurable results.
- Education (preferred): Postgraduate studies/qualifications in Marketing.
EMEA Marketing Communications Strategist employer: MSA - The Safety Company
Located in a dynamic environment, MSA Safety prioritises innovation in safety solutions. Employees benefit from a mission-driven culture that values their contributions to global safety efforts. The team is committed to continuous improvement and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Marketing Communications Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MSA - The Safety Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MSA - The Safety Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MSA - The Safety Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MSA - The Safety Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Marketing Communications Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MSA - The Safety Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MSA - The Safety Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about MSA - The Safety Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MSA - The Safety Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MSA - The Safety Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MSA - The Safety Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
