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For Companies At a Glance
- Tasks: Lead marketing effectiveness for M&S Fashion, Home & Beauty and drive measurable growth.
- Company: Join M&S, a dynamic and inclusive leader in retail innovation.
- Benefits: Enjoy 20% discount, competitive holidays, and wellbeing support.
- Why this job: Make a real impact in a fast-evolving digital environment.
- Qualifications: Expertise in digital marketing performance and strong collaboration skills.
- Other info: Be part of a diverse team transforming the retail industry.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
What’s in it for you
Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.
Here are some of the benefits we offer that make working for M&S just that little bit more special:
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you’re passionate about through a dedicated day away from work.
What you’ll do
- Lead marketing effectiveness for M&S Fashion, Home & Beauty by ensuring every digital investment delivers measurable growth.
- Own the measurement frameworks, tools, and insights that drive smarter decisions, optimise ROI, and shape future strategy.
- Act as the link between Marketing, Data, and Technology - turning complex data into clear actions that influence leadership and accelerate digital performance.
- Lead Marketing Effectiveness: Own our approach to econometrics and Marketing Mix Modeling (MMM), translating insights into actionable strategies that drive growth.
- Performance Frameworks: Design and improve tools and dashboards to monitor marketing effectiveness, ensuring KPIs clearly link media inputs to business outcomes.
- Data-Driven Decision Making: Turn complex data into compelling narratives that influence senior leadership and shape investment decisions.
- Champion Test & Learn: Drive a culture of experimentation across channels to improve efficiency and effectiveness.
- Martech & Technology Integration: Act as the bridge between Marketing and Digital Technology - embedding new tools, enabling AI and automation, and ensuring seamless integration of our tech stack. Manage platform tagging and integrations for digital marketing platforms, ensuring accurate tracking and robust measurement.
- Operational Excellence: Oversee partnerships, governance, and compliance to maintain high standards across platforms.
- Collaborate & Influence: Work cross-functionally with Marketing, Data Science, Technology, and agency partners to deliver innovation and measurable impact.
Who you are
- Deep expertise in digital marketing performance, econometrics, and attribution models.
- Strong commercial acumen with experience forecasting investment needs and optimising spend.
- Proven ability to design and lead test-and-learn programmes.
- Technical fluency in marketing technology platforms, DSPs, tagging/tracking frameworks, and integrations.
- Exceptional collaboration skills with the ability to influence senior stakeholders.
- Comfortable driving change and innovation in fast-evolving digital environments.
Everyone's welcome
We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
About Us
M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team.
Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process and we are happy to talk smart/flexible working.
About the Team
Our Ecommerce operation is dedicated to delivering the best ever, personalised shopping experience via M&S.com - getting our customers to the products they want, and quickly. Now is a really exciting time to join us as we continue to turbocharge our transformation and become the number one online retailer.
Senior Marketing Effectiveness Manager employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Effectiveness Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can help M&S achieve its goals, especially in marketing effectiveness. Make it clear why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the M&S family.
We think you need these skills to ace Senior Marketing Effectiveness Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Effectiveness Manager role. Highlight your experience in digital marketing performance and econometrics, and don’t forget to showcase any relevant tools or frameworks you've used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about M&S and how your skills can help drive our marketing effectiveness. Be specific about your achievements and how they relate to the job description.
Showcase Your Data Skills: Since this role involves turning complex data into clear actions, make sure to highlight your technical fluency in marketing technology platforms and your experience with data-driven decision making. We want to see how you’ve influenced senior leadership with your insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need right there!
How to prepare for a job interview at M&S
✨Know Your Numbers
As a Senior Marketing Effectiveness Manager, you'll need to demonstrate your deep expertise in digital marketing performance. Brush up on key metrics and be ready to discuss how you've used data to drive growth in previous roles. Prepare specific examples of how you've optimised spend and forecasted investment needs.
✨Master the Art of Storytelling
You'll be turning complex data into compelling narratives that influence senior leadership. Practice articulating your insights clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for interviewers to follow your thought process.
✨Showcase Your Collaboration Skills
This role requires exceptional collaboration with various teams. Be prepared to share examples of how you've worked cross-functionally in the past. Highlight any experiences where you influenced stakeholders or drove change, especially in fast-evolving digital environments.
✨Embrace the Test & Learn Culture
M&S is all about experimentation. Come equipped with ideas on how you would champion a test-and-learn approach within the team. Discuss any relevant programmes you've designed or led, and how they improved efficiency and effectiveness in your previous roles.
