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- Tasks: Lead Adobe Analytics implementation and manage a team of analysts for M&S web and app properties.
- Company: Join a leading UK retailer focused on inclusivity and innovation.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make a real impact on digital analytics in a fast-paced retail setting.
- Qualifications: 2+ years experience with analytics tools and strong communication skills.
- Other info: Opportunity to coach a team and enhance your technical expertise.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. As a Senior Implementation Analyst for the Online Trading & Growth team, you will own the Adobe Analytics implementation for all M&S web and app properties. You will manage a small team of implementation analysts responsible for the development and maintenance of the Adobe Analytics tracking across the M&S UK, ROI and International websites, in-store web apps and customer-facing iOS and Android mobile applications. You will own the Tealium data-layer and will maintain a living data-dictionary and SDR for reference by users. You and your team will also be called on to assist in the Tealium tag management process for implementing other 3rd party tags and providing cookie/consent-related information to the consent management team. You will coach the Implementation Team, providing guidance and expertise and will manage their workflow (via Jira), enabling them to respond efficiently to tagging requests and related work. The work serves the Fashion, Home, Beauty and Food teams as well as the In-Store Digital Experience team and you will need to be comfortable speaking to all levels of the business from engineers to senior stakeholders. Strong written and spoken communication skills are essential.
What you will be doing:
- Own the end-to-end tagging process.
- Team management: Manage the small (currently 4) team of implementation analysts (including contractors), encouraging their development via training courses and 1:1 coaching.
- Backlog management: Oversee the team's backlog via Jira, improving efficiency.
- Requirements gathering: Work with Digital Analysts, Marketing, Trading, Merchandising, Personalisation and Growth teams, Product Owners and engineers to understand reporting requirements and make recommendations, based on business experience and balancing cost against benefit.
- Documentation: Own the templates for tagging specifications. Review specs written by the team and ensure a consistent high standard is maintained. Maintain a detailed, up-to-date data-dictionary.
- Code Development: Oversee the custom code in Tealium tag management system, removing duplication and ensuring a consistent high standard is maintained.
- Site Performance: Work to improve website performance by reduction of code and adoption of best-practices. Monitor site performance and work with the Platforms team to identify opportunities for improvement.
- Data-Quality: Monitor data quality and pro-actively highlight any issues, before they impact the business users (e.g. using Observepoint and Adobe Alerts).
- Adobe Analytics: Own the configuration of report suites including processing rules, classifications, etc. Own the management of user access to the tool.
Who you are:
- Technically experienced individual with at least 2 years of experience with an enterprise level analytics tool (GA4, Adobe Analytics, or similar), preferably in a retail environment.
- Experience writing extensions within a tag management tool (Tealium, Ensighten, Adobe Launch).
- Highly focussed on data quality and reliability and able to manage multiple priorities in day-to-day work.
- Excellent documentation skills with proven experience of writing tagging specifications.
- Good communication skills. Able to explain technical concepts in layman's terms.
- Proficient in Javascript, HTML and RegEx.
Senior Implementation Analyst employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Implementation Analyst
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Implementation Analyst role.
✨Tip Number 2
Prepare for the interview by brushing up on your Adobe Analytics and Tealium knowledge. We recommend creating a cheat sheet of key concepts and examples from your past experience to showcase your expertise during the chat.
✨Tip Number 3
Don’t forget to ask questions during the interview! This shows your interest in the role and helps you understand if the company is the right fit for you. We suggest asking about team dynamics and how they measure success in the implementation process.
✨Tip Number 4
Apply through our website for a smoother process! We’ve made it easy for you to submit your application and get noticed. Plus, it shows you’re serious about joining our team and contributing to the growth of M&S.
We think you need these skills to ace Senior Implementation Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Implementation Analyst role. Highlight your experience with Adobe Analytics and any relevant team management skills. We want to see how your background fits with what we do!
Show Off Your Documentation Skills: Since strong documentation skills are key for this role, include examples of tagging specifications or similar documents you've created. This will show us you can maintain that high standard we’re after.
Communicate Clearly: In your application, use clear and concise language. Remember, you’ll need to explain technical concepts to various stakeholders, so demonstrate your ability to communicate effectively right from the start!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at M&S
✨Know Your Tools Inside Out
Make sure you’re well-versed in Adobe Analytics and Tealium. Brush up on your knowledge of how these tools work, especially in a retail context. Be ready to discuss specific examples of how you've used them in past roles.
✨Showcase Your Team Management Skills
Since this role involves managing a small team, be prepared to talk about your leadership style. Share experiences where you’ve coached or developed team members, and how you’ve handled workflow management using tools like Jira.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this position. Practice explaining complex technical concepts in simple terms. You might be asked to demonstrate this during the interview, so think of examples where you’ve successfully communicated with both technical and non-technical stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think about scenarios where you had to improve data quality or site performance. Prepare to discuss your approach and the outcomes, as this will show your analytical thinking and practical experience.
