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- Tasks: Lead the evolution of personalised marketing strategies across major platforms like Meta and Google.
- Company: Join M&S, a forward-thinking retailer committed to innovation and inclusivity.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Why this job: Make a real impact in digital marketing while shaping customer experiences.
- Qualifications: Experience in digital advertising and a passion for data-driven decision making.
- Other info: Be part of a diverse team driving change in the retail industry.
The predicted salary is between 60000 - 80000 ÂŁ per year.
As the Product Manager for Paid Media, your goal is to bridge the gap between our first‑party customer data and our external marketing ecosystem. You will drive the technical and operational evolution of how M&S identifies, reaches, and converts customers across platforms like Meta, Google, TikTok, etc. Your role is to deliver a seamless, personalised experience on marketing channels that feels as relevant as a physical M&S store visit. You will provide the capabilities for our marketing teams to drive Return on Investment through advanced audience orchestration, signal resilience, and automated creative delivery across the end‑to‑end customer journey. You will set the strategy for the Paid Media product area, creating a prioritised roadmap that balances immediate commercial performance with long‑term MarTech scalability.
What you’ll do
- Vision & Strategy: Shape the product vision for Paid Media to influence business outcomes; balancing the need for privacy‑first targeting (Signal Resilience) with high‑performance commercial goals. This includes managing the Paid Media readiness for AI, including Agentic commerce.
- AdTech Orchestration: Collaborate closely with data, engineering and marketing partners to align data priorities – specifically focused on Conversions API (CAPI) integrations and server‑side tracking to ensure data accuracy in a cookieless future.
- Backlog & Execution: Manage and prioritise a complex backlog of features, including automated audience syncing, product feed optimisation, dynamic creative optimisation (DCO), and attribution modelling. Define user stories that alleviate manual marketing operations.
- Cross‑Functional Leadership: Partner with a multi‑disciplinary squad (Data Scientists, Engineers, and Marketing Specialists) to ensure product success measures (ROAS, CPA, and Incremental Lift) are defined, tracked, and communicated.
- Experimentation & Growth: Lead the technical framework for A/B testing and "incrementality" testing. Become proficient in user science tools to validate which tactics truly drive long‑term customer lifetime value (CLTV).
- Operational Excellence: Gain an understanding of the data pipeline health. Own launch readiness for new ad‑tech integrations, ensuring marketing colleagues are ready to adopt new self‑service capabilities.
- Personalisation: The Product Manager will lead the development and scaling of M&S's next‑generation personalisation capabilities – driving homepage personalisation, expanding personalised content slots across app and web.
Who you are
- MarTech Mindset: An understanding of the digital advertising landscape and how customer data platforms (CDP) feed into external ad networks.
- Data Driven: Analytical and logical approach to problem‑solving. You understand how signals (events like 'add to cart' or 'offline purchase') drive machine learning models online and on marketing channels.
- Agile Navigator: Experienced in Product delivery in an Agile software environment. You can translate complex technical requirements into clear business value.
- Collaborative Influencer: Good communication skills with the ability to act as the translator between deep‑tech engineering teams and commercial and marketing stakeholders.
- Retail/E‑commerce Interest: Experience within retail or a high‑volume e‑commerce environment is highly desirable, especially regarding the use of first‑party data for personalisation.
- Bias for action: You have delivered high‑value initiatives, working closely with data science, engineering, and business teams to build trustworthy, real‑time, scalable personalisation that unlocks significant commercial impact.
What’s in it for you?
- 20% colleague discount on all M&S products and many third‑party brands for you and someone in your household, available once you’ve completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market‑leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
Everyone’s welcome. We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Product Manager - Paid Media & Personalisation employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Paid Media & Personalisation
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at M&S. A friendly chat can open doors that a CV just can't. Use LinkedIn to connect and engage with their posts.
✨Tip Number 2
Prepare for interviews by understanding M&S's values and how they align with your experience. Be ready to discuss how you can bridge customer data with marketing strategies – show them you get it!
✨Tip Number 3
Practice your pitch! You want to convey your passion for personalisation and data-driven decisions clearly. Keep it concise but impactful – think of it as your elevator pitch for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the M&S team.
We think you need these skills to ace Product Manager - Paid Media & Personalisation
Some tips for your application 🫡
Show Your Passion for Product Management: When writing your application, let us see your enthusiasm for product management and the paid media landscape. Share specific examples of how you've driven product success in previous roles, especially in areas like personalisation and data-driven decision-making.
Tailor Your Application: Make sure to customise your application to align with our job description. Highlight your experience with first-party data, AI readiness, and collaboration with cross-functional teams. This shows us you understand what we're looking for and how you can contribute.
Be Data-Driven: Since we value a data-driven mindset, include metrics and results from your past projects. Whether it's improving ROAS or enhancing customer lifetime value, quantifying your achievements will make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it gives you a chance to explore more about our company culture!
How to prepare for a job interview at M&S
✨Know Your Product Inside Out
Before the interview, dive deep into the specifics of paid media and personalisation. Familiarise yourself with M&S's current strategies and how they leverage first-party data. This will help you articulate your vision for the role and demonstrate your understanding of the digital advertising landscape.
✨Showcase Your Data-Driven Mindset
Prepare to discuss how you've used data to drive decisions in previous roles. Be ready to share examples of how you've tackled challenges using analytical approaches, especially in relation to customer data platforms and their integration with ad networks.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Highlight your experience in cross-functional collaboration, particularly with data scientists and marketing specialists. Share specific instances where your communication skills helped bridge gaps between technical and commercial teams.
✨Demonstrate Agility in Problem-Solving
Be prepared to discuss your experience in agile environments. Talk about how you've managed complex backlogs and prioritised features effectively. Use examples that showcase your ability to translate technical requirements into business value, which is crucial for this position.