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- Tasks: Lead innovative marketing campaigns that resonate with diverse audiences and elevate the M&S brand.
- Company: Join Marks & Spencer, a dynamic and inclusive retail leader transforming the shopping experience.
- Benefits: Enjoy a 20% discount, competitive holidays, bonuses, and extensive wellbeing support.
- Why this job: Be part of a team shaping the future of retail and making a real impact.
- Qualifications: Experience in brand marketing with strong strategic and analytical skills.
- Other info: Join a diverse team committed to innovation and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Every day we engage with our customers through inspiring, impactful marketing. From show-stopping, above-the-line campaigns to the simplest POS designs in store, every step of the customer journey is crafted by our standout teams to build the very best experience, at every touchpoint. We explore the data and learn from our successes - constantly driving our Clothing & Home category to be the market leader. And we’re just getting started. There’s no better time to join our team as we continue to elevate our style, break boundaries and take the M&S brand to the next level.
Whether it is launching a 360-degree TV campaign to drive fame and shift brand perceptions, a one-off activation that drives talkability and relevance with new audiences or helping to shape the marketing plans of our overall brand and family of sub-brands to drive market growth; as a Brand Marketing Manager in the M&S Clothing & Home Marketing team, you will play a pivotal role in positively shaping the perceptions of our 130 year old brand M&S for today and the future.
What’s in it for you
- Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day.
- We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us.
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you’re passionate about through a dedicated day away from work.
What you’ll do
- A strategic brand thinker with experience shaping and executing end-to-end marketing strategies that genuinely resonate with target audiences.
- Skilled at turning insights into action - confident working with data, research, and competitor analysis to inform clear positioning, messaging, and activation plans.
- A holistic campaign leader who can steer integrated, multi-channel campaigns from concept to delivery, ensuring consistency of voice and brand identity everywhere it shows up.
- A natural collaborator who builds strong relationships across product, sales, retail operations, creative teams, and international markets to keep work aligned and impactful.
- Adept at managing creative partners - in-house, agency, or hybrid - to produce compelling assets and customer journeys that elevate the brand.
- Comfortable using performance metrics, PIRs, and reporting to evaluate effectiveness, share insights with senior stakeholders, and drive continuous improvement.
Who you are
- Proven experience in brand marketing across retail, fashion, or consumer goods, with a deep understanding of market dynamics, consumer behaviour, and competitive landscapes.
- Strong strategic communicator, able to articulate creative concepts, influence stakeholders, and galvanise cross-functional teams around shared goals.
- Proven ability to lead and develop teams, providing clear guidance, coaching, and day-to-day support to drive high performance.
- Skilled in delivering integrated, multi-channel marketing campaigns, combining creative storytelling with strong brand-building instincts.
- Highly analytical and commercially minded, using data and insight to inform decisions while keeping sight of the bigger picture.
- Organised, detail-driven, and adaptable, with a proactive, hands-on approach that supports a fast-moving, evolving business.
Everyone’s Welcome
We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Marketing Manager employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to elevating their brand. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your skills and experiences in a way that resonates with the hiring team. Keep it concise, engaging, and relevant to the role of Marketing Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see how your experiences and ideas align with our mission to create impactful campaigns that resonate with customers.
Tailor Your CV: Make sure to customise your CV for the Marketing Manager role. Highlight relevant experiences and skills that match the job description, especially your strategic thinking and campaign management abilities. We love seeing how you can bring your unique flair to our team!
Be Data-Driven: Since we value insights and data, don’t shy away from showcasing your analytical skills. Mention specific examples where you've used data to inform your marketing strategies or improve campaign performance. It’s all about turning insights into action!
Keep It Professional Yet Personal: While we appreciate professionalism, we also want to get a sense of who you are. Use a friendly tone in your application, and don’t hesitate to share a bit about your personality and what drives you in the marketing world. Remember, we’re looking for a great fit for our dynamic team!
How to prepare for a job interview at M&S
✨Know Your Brand Inside Out
Before the interview, dive deep into the M&S brand. Understand its history, values, and recent campaigns. This will not only show your enthusiasm but also help you articulate how your experience aligns with their mission to elevate the brand.
✨Showcase Your Data Savvy
As a Marketing Manager, being comfortable with data is key. Prepare examples of how you've used insights and metrics to shape marketing strategies in the past. Be ready to discuss specific campaigns where data played a crucial role in decision-making.
✨Demonstrate Collaborative Spirit
M&S values collaboration across teams. Think of instances where you've successfully worked with cross-functional teams. Highlight your ability to build relationships and how that led to impactful marketing outcomes.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving skills. Prepare for scenarios where you might need to lead a campaign or tackle a challenge. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
