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- Tasks: Lead exciting loyalty campaigns in Fashion, Home & Beauty while collaborating with diverse teams.
- Company: Join Marks & Spencer, a forward-thinking retailer committed to inclusivity and innovation.
- Benefits: Enjoy 20% discount, competitive holidays, wellness support, and tailored training from day one.
- Other info: Be part of a dynamic team that values diversity and personal growth.
- Why this job: Make a real impact on customer loyalty strategies and drive innovative campaigns.
- Qualifications: Experience in campaign management and a passion for customer-centric strategies.
The predicted salary is between 40000 - 50000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
What's in it for you? Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We're inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing. Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you've completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you'll do: This role is responsible for championing the delivery of the personalised offers program and loyalty offer strategy, taking charge of Fashion Home and Beauty Offer campaigns throughout the UK and ROI. You'll own the entire campaign lifecycle, from offer planning, sourcing, and briefing to comprehensive reporting, working with a wide variety of stakeholders from across the business and skillfully navigating financial forecasts and approvals.
- Supporting delivery of the Personalised Offers and Loyalty offer strategy by taking accountability for Fashion, Home & Beauty (FHB).
- End to end campaign management of offers including planning, sourcing, briefing and managing financial forecasts & approval.
- Accountability for delivering against desired trading outcomes through delivery of strategic and tactical offer campaigns.
- Managing day to day Sparks Thank you & Giveaway budget including forecasting daily allocations in line with product availability and budget, regular review of performance and monthly reviews on performance v forecast.
- Manage and own end to end offer campaigns including defining objectives, accurate and timely briefing, coordination of stakeholders & timelines, financial approval, forecasting, quality assurance, briefing, measurement and sharing of final results. Includes any trouble shooting throughout process.
- Work collaboratively with stakeholders to deliver a best-in‑class FHB offers proposition.
- This will include leading on FHB Loyalty 'always on' campaigns and initiatives, sourcing for new or seasonal / event lines and campaigns, delivery of new strategic propositions as well as managing 'ad hoc' activity to support FHB Trade.
- Work with internal data science teams, insight & growth teams and trading teams to continuously optimise the existing offer proposition but also support the execution of experiments and the implementation of new offer use cases, informing the evolution of the Sparks Proposition, ensuring a data led approach.
- Collaborate with proposition, commercial, trade and supply teams to source products or offers to deliver offer campaign strategies enabled by written proposals, as well as close collaboration with CRM teams to ensure that offers are communicated to and reach our customers.
- Support with cascade of agreed Loyalty strategy, initiatives, and actions to BU, including engaging stakeholders as to the purpose of different offer campaigns and mechanisms that can be utilised to achieve different strategic and tactical outcomes.
- Support execution of experiments and implementation of new offer use cases promoting a culture of data led decisioning.
- Own product sourcing and managing allocation process of Sparks free treats to customers in line with monthly budget and objectives.
- Update allocation volumes on a fortnightly basis using prior performance to determine volume required each day.
Who you are: Good understanding of loyalty programmes preferably within Retail and Fashion, Home & Beauty. Previous campaign management experience that leverages large sets of customer data with a proven track record of customer centric campaign development and an understanding of how to translate insight into action. Stakeholder management & strong communication skills, with the ability to influence and negotiate at all levels. Strong ability to problem solve and recommend solutions, with a proactive approach to drive KPI performance. Strong attention to detail /project management. A highly organised individual with the ability to cope well in a busy environment and manage multiple campaigns and stakeholders at any one time. Strong customer first thinking with the ability to understand and balance both the business (commercial/trade) and customer perspective. Proven strategy & planning experience with a strong commercial knowledge.
Everyone's Welcome: We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Loyalty Manager employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their loyalty programmes and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Loyalty Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in loyalty programmes and campaign management. We want to see how your skills align with the role of Loyalty Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills: Since this role involves working with large sets of customer data, be sure to mention any experience you have with data analysis or insights. We love candidates who can translate data into actionable strategies, so let us know how you've done this in the past!
Communicate Clearly: Strong communication skills are key for this position. When writing your application, keep it clear and concise. Use straightforward language to explain your experiences and how they relate to the job. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details about the role and our company culture there, which can help you tailor your application even further!
How to prepare for a job interview at M&S
✨Know Your Loyalty Programmes
Make sure you brush up on your understanding of loyalty programmes, especially within the Retail and Fashion, Home & Beauty sectors. Be ready to discuss how you've used customer data to develop successful campaigns in the past.
✨Showcase Your Campaign Management Skills
Prepare examples of your previous campaign management experiences. Highlight how you’ve navigated the entire lifecycle of a campaign, from planning to execution, and how you’ve managed stakeholder communications effectively.
✨Demonstrate Problem-Solving Abilities
Think of specific instances where you faced challenges in your previous roles and how you overcame them. This will show your proactive approach and ability to drive KPI performance, which is crucial for this role.
✨Emphasise Collaboration and Communication
Be ready to discuss how you’ve worked with various teams to achieve common goals. Strong communication skills are key, so prepare to share examples of how you’ve influenced and negotiated with stakeholders at different levels.