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- Tasks: Lead innovative marketing strategies to elevate the M&S brand and engage customers.
- Company: Join a dynamic team at Marks & Spencer, a leader in retail innovation.
- Benefits: Enjoy a 20% discount, competitive holidays, and industry-leading parental policies.
- Why this job: Shape the future of a 130-year-old brand and make a real impact.
- Qualifications: Experience in brand marketing with strong strategic and analytical skills.
- Other info: Inclusive culture focused on collaboration and personal development.
The predicted salary is between 43200 - 72000 £ per year.
All the details – Every day we engage with our customers through inspiring, impactful marketing. From show-stopping, above-the-line campaigns to the simplest POS designs in store, every step of the customer journey is crafted by our standout teams to build the very best experience, at every touchpoint. We explore the data and learn from our successes – constantly driving our Clothing & Home category to be the market leader. And we’re just getting started. There’s no better time to join our team as we continue to elevate our style, break boundaries and take the M&S brand to the next level.
Whether it is launching a 360-degree TV campaign to drive fame and shift brand perceptions, a one-off activation that drives talkability and relevance with new audiences or helping to shape the marketing plans of our overall brand and family of sub-brands to drive market growth; as a Senior Brand Marketing Manager in the M&S Clothing & Home Marketing team, you will play a pivotal role in positively shaping the perceptions of our 130 year old brand M&S for today and the future.
What’s In It For You
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever, and however they want to shop with us. Here are some of the benefits we offer that make working for M&S just that little bit more special:
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What You’ll Do
- A strategic brand thinker with experience shaping and executing end-to-end marketing strategies that genuinely resonate with target audiences.
- Skilled at turning insights into action — confident working with data, research, and competitor analysis to inform clear positioning, messaging, and activation plans.
- A holistic campaign leader who can steer integrated, multi-channel campaigns from concept to delivery, ensuring consistency of voice and brand identity everywhere it shows up.
- A natural collaborator who builds strong relationships across product, sales, retail operations, creative teams, and international markets to keep work aligned and impactful.
- Adept at managing creative partners — in-house, agency, or hybrid — to produce compelling assets and customer journeys that elevate the brand.
- Comfortable using performance metrics, PIRs, and reporting to evaluate effectiveness, share insights with senior stakeholders, and drive continuous improvement.
Who You Are
- Proven experience in brand marketing across retail, fashion, or consumer goods, with a deep understanding of market dynamics, consumer behaviour, and competitive landscapes.
- Strong strategic communicator, able to articulate creative concepts, influence stakeholders, and galvanise cross-functional teams around shared goals.
- Proven ability to lead and develop teams, providing clear guidance, coaching, and day-to-day support to drive high performance.
- Skilled in delivering integrated, multi-channel marketing campaigns, combining creative storytelling with strong brand-building instincts.
- Highly analytical and commercially minded, using data and insight to inform decisions while keeping sight of the bigger picture.
- Organised, detail-driven, and adaptable, with a proactive, hands-on approach that supports a fast-moving, evolving business.
Everyone's Welcome
We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Senior Brand Marketing Manager in London employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for M&S and how you can elevate their brand even further.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Senior Brand Marketing Manager. We want to hear how you can turn insights into action and lead impactful campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the M&S team.
We think you need these skills to ace Senior Brand Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at M&S.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing, especially in retail or fashion. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Data-Driven: Since we’re all about insights and data, include examples of how you've used analytics to shape your marketing strategies. Show us how you turn numbers into actionable plans that resonate with audiences.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality come through in your writing. We’re looking for someone who can connect with our team and customers alike, so a touch of authenticity goes a long way!
How to prepare for a job interview at M&S
✨Know Your Brand Inside Out
Before the interview, dive deep into M&S's brand history, values, and recent campaigns. Understand their target audience and how they position themselves in the market. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Data Savvy
As a Senior Brand Marketing Manager, being comfortable with data is crucial. Prepare examples of how you've used insights and analytics to shape marketing strategies in the past. Be ready to discuss specific metrics and outcomes from your previous campaigns.
✨Demonstrate Collaborative Spirit
M&S values collaboration across teams. Think of instances where you've successfully worked with cross-functional teams or creative partners. Highlight your ability to build relationships and drive projects forward, ensuring everyone is aligned.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and problem-solving skills. Practice articulating your thought process on how you'd handle challenges related to brand positioning or campaign execution, showcasing your analytical mindset.
