At a Glance
- Tasks: Drive personalised marketing strategies using first-party data across platforms like Meta and Google.
- Company: Join M&S, a leading retail brand focused on innovation and customer experience.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Other info: Collaborative environment with strong career growth and wellbeing support.
- Why this job: Shape the future of marketing with cutting-edge technology and make a real impact.
- Qualifications: Experience in digital advertising and agile product delivery is essential.
The predicted salary is between 60000 - 75000 € per year.
As the Product Manager for Paid Media, your goal is to bridge the gap between our first‑party customer data and our external marketing ecosystem. You will drive the technical and operational evolution of how M&S identifies, reaches, and converts customers across platforms like Meta, Google, TikTok, etc. Your role is to deliver a seamless, personalised experience on marketing channels that feels as relevant as a physical M&S store visit. You will provide the capabilities for our marketing teams to drive Return on Investment through advanced audience orchestration, signal resilience, and automated creative delivery across the end‑to‑end customer journey. You will set the strategy for the Paid Media product area, creating a prioritised roadmap that balances immediate commercial performance with long‑term MarTech scalability.
What you’ll do
- Vision & Strategy: Shape the product vision for Paid Media to influence business outcomes; balancing the need for privacy‑first targeting (Signal Resilience) with high‑performance commercial goals. This includes managing the Paid Media readiness for AI, including Agentic commerce.
- AdTech Orchestration: Collaborate closely with data, engineering and marketing partners to align data priorities – specifically focused on Conversions API (CAPI) integrations and server‑side tracking to ensure data accuracy in a cookieless future.
- Backlog & Execution: Manage and prioritise a complex backlog of features, including automated audience syncing, product feed optimisation, dynamic creative optimisation (DCO), and attribution modelling. Define user stories that alleviate manual marketing operations.
- Cross‑Functional Leadership: Partner with a multi‑disciplinary squad (Data Scientists, Engineers, and Marketing Specialists) to ensure product success measures (ROAS, CPA, and Incremental Lift) are defined, tracked, and communicated.
- Experimentation & Growth: Lead the technical framework for A/B testing and "incrementality" testing. Become proficient in user science tools to validate which tactics truly drive long‑term customer lifetime value (CLTV).
- Operational Excellence: Gain an understanding of the data pipeline health. Own launch readiness for new ad‑tech integrations, ensuring marketing colleagues are ready to adopt new self‑service capabilities.
- Personalisation: The Product Manager will lead the development and scaling of M&S's next‑generation personalisation capabilities – driving homepage personalisation, expanding personalised content slots across app and web.
Who you are
- MarTech Mindset: An understanding of the digital advertising landscape and how customer data platforms (CDP) feed into external ad networks.
- Data Driven: Analytical and logical approach to problem‑solving. You understand how signals (events like "add to cart" or "offline purchase") drive machine learning models online and on marketing channels.
- Agile Navigator: Experienced in Product delivery in an Agile software environment. You can translate complex technical requirements into clear business value.
- Collaborative Influencer: Good communication skills with the ability to act as the translator between deep‑tech engineering teams and commercial and marketing stakeholders.
- Retail/E‑commerce Interest: Experience within retail or a high‑volume e‑commerce environment is highly desirable, especially regarding the use of first‑party data for personalisation.
- Bias for action: You have delivered high value initiatives, working closely with data science, engineering, and business teams to build trustworthy, real‑time, scalable personalisation that unlocks significant commercial impact.
What's in it for you?
- 20% colleague discount on all M&S products and many third‑party brands for you and someone in your household, available once you've completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market‑leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
Product Manager - Paid Media & Personalisation in London employer: M&S
M&S is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where innovation thrives. As a Product Manager for Paid Media, you will benefit from competitive perks such as a generous colleague discount, flexible holiday options, and comprehensive wellbeing support, all while collaborating with a talented team in a forward-thinking retail environment. Join us to shape the future of personalised marketing and make a meaningful impact on our customers' experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Paid Media & Personalisation in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past projects, especially those related to paid media and personalisation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially around data-driven marketing and customer engagement.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining us.
We think you need these skills to ace Product Manager - Paid Media & Personalisation in London
Some tips for your application 🫡
Show Your Passion for Product Management:When writing your application, let your enthusiasm for product management shine through! Share specific examples of how you've successfully bridged gaps between data and marketing in previous roles. We love seeing candidates who are genuinely excited about the impact they can make.
Tailor Your Application:Make sure to customise your application to highlight your experience with paid media and personalisation. Use keywords from the job description to demonstrate that you understand what we're looking for. This helps us see how your skills align with our needs!
Be Data-Driven:Since this role is all about leveraging data, include metrics and results from your past projects. Show us how your analytical approach has led to successful outcomes. We appreciate candidates who can back up their claims with solid evidence!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at M&S
✨Know Your Product Inside Out
Before the interview, dive deep into M&S's current Paid Media strategies and personalisation efforts. Familiarise yourself with their use of first-party data and how it integrates with platforms like Meta and Google. This will help you speak confidently about how you can contribute to their vision.
✨Showcase Your Data Savvy
Be prepared to discuss your analytical approach to problem-solving. Bring examples of how you've used data to drive marketing decisions or improve customer experiences in previous roles. Highlight your understanding of signal resilience and how it impacts marketing performance.
✨Demonstrate Agile Experience
Since the role requires experience in an Agile environment, share specific instances where you've successfully managed product backlogs or collaborated with cross-functional teams. Emphasise your ability to translate complex technical requirements into actionable business strategies.
✨Communicate Like a Pro
As a collaborative influencer, your communication skills are key. Practice articulating your thoughts clearly and concisely, especially when discussing technical concepts. Be ready to explain how you can bridge the gap between engineering teams and marketing stakeholders effectively.
