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- Tasks: Lead exciting loyalty campaigns and create personalised offers for Fashion, Home & Beauty.
- Company: Join M&S, a forward-thinking retailer with a strong sense of purpose.
- Benefits: Enjoy 20% discount, competitive holidays, and wellbeing support.
- Other info: Be part of an inclusive team that values diversity and innovation.
- Why this job: Make a real impact in retail while developing your skills in a dynamic environment.
- Qualifications: Experience in campaign management and a passion for customer-centric strategies.
The predicted salary is between 40000 - 50000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
What's in it for you?
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We're inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you've completed your probation
- Competitive holiday allowance with the option to buy more
- Discretionary bonus schemes linked to your performance and ours
- Strong pension and life assurance to help plan for the future
- Tailored induction and training to support your development from day one
- Exclusive perks and savings through our M&S Choices portal
- Market-leading family policies, including parental, adoption and neonatal leave
- 24/7 wellbeing support, including virtual GP access and mental health services
- One paid volunteer day a year to support a cause that matters to you
What you'll do
This role is responsible for championing the delivery of the personalised offers program and loyalty offer strategy, taking charge of Fashion Home and Beauty Offer campaigns throughout the UK and ROI.
You'll own the entire campaign lifecycle, from offer planning, sourcing, and briefing to comprehensive reporting, working with a wide variety of stakeholders from across the business and skillfully navigating financial forecasts and approvals.
Supporting delivery of the Personalised Offers and Loyalty offer strategy by taking accountability for Fashion, Home & Beauty (FHB). End to end campaign management of offers including planning, sourcing, briefing and managing financial forecasts & approval.
Accountability for delivering against desired trading outcomes through delivery of strategic and tactical offer campaigns.
Managing day to day Sparks Thank you & Giveaway budget including forecasting daily allocations in line with product availability and budget, regular review of performance and monthly reviews on performance v forecast.
Manage and own end to end offer campaigns including defining objectives, accurate and timely briefing, coordination of stakeholders & timelines, financial approval, forecasting, quality assurance, briefing, measurement and sharing of final results. Includes any trouble shooting throughout process.
Work collaboratively with stakeholders to deliver a best-in‑class FHB offers proposition. This will include leading on FHB Loyalty "always on" campaigns and initiatives, sourcing for new or seasonal / event lines and campaigns, delivery of new strategic propositions as well as managing "ad hoc" activity to support FHB Trade.
Work with internal data science teams, insight & growth teams and trading teams to continuously optimise the existing offer proposition but also support the execution of experiments and the implementation of new offer use cases, informing the evolution of the Sparks Proposition, ensuring a data led approach.
Collaborate with proposition, commercial, trade and supply teams to source products or offers to deliver offer campaign strategies enabled by written proposals, as well as close collaboration with CRM teams to ensure that offers are communicated to and reach our customers.
Support with cascade of agreed Loyalty strategy, initiatives, and actions to BU, including engaging stakeholders as to the purpose of different offer campaigns and mechanisms that can be utilised to achieve different strategic and tactical outcomes.
Support execution of experiments and implementation of new offer use cases promoting a culture of data led decisioning. Own product sourcing and managing allocation process of Sparks free treats to customers in line with monthly budget and objectives.
Update allocation volumes on a fortnightly basis using prior performance to determine volume required each day.
Who you are
Good understanding of loyalty programmes preferably within Retail and Fashion, Home & Beauty.
Previous campaign management experience that leverages large sets of customer data with a proven track record of customer centric campaign development and an understanding of how to translate insight into action.
Stakeholder management & strong communication skills, with the ability to influence and negotiate at all levels.
Strong ability to problem solve and recommend solutions, with a proactive approach to drive KPI performance.
Strong attention to detail /project management. A highly organised individual with the ability to cope well in a busy environment and manage multiple campaigns and stakeholders at any one time.
Strong customer first thinking with the ability to understand and balance both the business (commercial/trade) and customer perspective.
Proven strategy & planning experience with a strong commercial knowledge.
Everyone's Welcome
We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Loyalty Manager in London employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at M&S. A friendly chat can open doors and give you insider info on the company culture and what they really value in a Loyalty Manager.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into M&S's loyalty programmes and think about how your experience aligns with their goals. Bring examples of past campaigns you've managed that had a real impact.
✨Tip Number 3
Show off your data skills! M&S loves a data-driven approach, so be ready to discuss how you've used customer insights to shape your strategies. Highlight any successful campaigns where you’ve turned data into action.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the M&S team and ready to contribute to their exciting journey.
We think you need these skills to ace Loyalty Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in loyalty programmes and campaign management. We want to see how your skills align with the role of Loyalty Manager, so don’t hold back!
Showcase Your Data Skills: Since this role involves working with large sets of customer data, be sure to mention any relevant experience you have with data analysis or insights. We love a candidate who can turn numbers into actionable strategies!
Communicate Clearly: Strong communication skills are key for this position. Use your application to demonstrate how you've effectively managed stakeholders in the past. We’re looking for someone who can influence and negotiate at all levels.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at M&S
✨Know Your Campaigns
Before the interview, dive deep into M&S's recent loyalty campaigns, especially in Fashion, Home & Beauty. Be ready to discuss what worked, what didn’t, and how you would approach similar campaigns. This shows your genuine interest and understanding of their strategy.
✨Data-Driven Mindset
Since the role involves working with large sets of customer data, brush up on your data analysis skills. Prepare examples of how you've used data to inform campaign decisions in the past. Highlighting your ability to translate insights into actionable strategies will impress the interviewers.
✨Stakeholder Savvy
This position requires strong stakeholder management skills. Think of instances where you've successfully collaborated with different teams or influenced decision-making. Be ready to share these stories, as they demonstrate your communication prowess and ability to navigate complex environments.
✨Customer-Centric Approach
M&S values a customer-first mindset. Prepare to discuss how you've balanced business objectives with customer needs in previous roles. Show that you understand the importance of creating offers that resonate with customers while still driving commercial success.