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- Tasks: Lead the digital marketing strategy for Fashion, Home & Beauty across all channels.
- Company: Join Marks & Spencer, a dynamic and inclusive retail leader.
- Benefits: Enjoy a 20% discount, competitive holidays, and generous pension schemes.
- Other info: Be part of a diverse team committed to making impactful changes.
- Why this job: Shape the future of retail with innovative digital marketing strategies.
- Qualifications: Proven leadership in digital marketing and strong commercial acumen required.
The predicted salary is between 70000 - 90000 £ per year.
As we continue to transform our business to meet the evolving needs of our customers, we’re looking for results driven leaders who bring creativity, collaboration and a strong commercial mindset. Join us as Head of Digital Marketing for Fashion, Home & Beauty, where you’ll shape and deliver the end to end digital marketing strategy across all channels. You’ll lead CRM, performance marketing, digital brand media, online planning and measurement to drive incremental growth, maximise ROI and scale operating profit. This is a senior leadership role with full commercial ownership, ensuring our investment is data driven, agile and aligned to trading priorities.
To stay close to customers, our support teams are in the office at least three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
What’s in it for you
- Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day.
- We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.
- After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
- Competitive holiday entitlement with the potential to buy extra holiday days!
- Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
- A generous Defined Contribution Pension Scheme and Life Assurance.
- A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
- Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
- Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
- Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
- A charity volunteer day to support a charity or cause you’re passionate about through a dedicated day away from work.
What you’ll do
- Setting and delivering the end-to-end digital marketing strategy for Fashion, Home & Beauty across all digital channels.
- Leading CRM, performance marketing, brand digital media, online planning and measurement to drive incremental revenue and maximise ROI.
- Owning a significant digital marketing budget and ensuring investment is commercially effective, data-driven and responsive to trading priorities.
- Building and leading a high performing, multi-disciplinary team and agency ecosystem focused on test and learn and continuous improvement.
- Partnering with Data & Technology to shape the digital marketing tech and data roadmap, enabling scalable, privacy-safe growth.
Who you are
- Proven leadership of large, multi-disciplinary digital marketing teams and high-value budgets in a complex retail environment.
- Deep expertise across CRM, performance media, brand media, analytics, measurement and digital planning.
- Strong commercial acumen with a track record of driving ROI, incrementality and profitable growth.
- Advanced understanding of digital media technologies, attribution, econometrics, audience strategy and optimisation.
- Exceptional stakeholder management skills, able to influence senior leaders across marketing, trading, finance and technology.
Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
Head of Digital Marketing Strategy & Planning in London employer: M&S
Contact Detail:
M&S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing Strategy & Planning in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a new role. You never know who might have the inside scoop on opportunities that aren't even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital marketing strategies and think about how you can contribute to their goals. This will help you stand out as a candidate who’s genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the job description, especially around leading teams and driving ROI. A confident delivery can make all the difference in leaving a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our exciting journey.
We think you need these skills to ace Head of Digital Marketing Strategy & Planning in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Digital Marketing role. Highlight your experience in digital marketing strategy, CRM, and performance marketing to show us you’re the perfect fit!
Showcase Your Leadership Skills: We want to see how you've led teams and managed budgets in complex environments. Share specific examples that demonstrate your ability to drive results and foster collaboration within your team.
Be Data-Driven: Since this role is all about maximising ROI and making data-driven decisions, include any relevant metrics or achievements from your past roles. Show us how you’ve used data to inform your strategies!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at M&S
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and technologies in digital marketing, especially in CRM and performance media. Be ready to discuss how you've successfully driven ROI and incrementality in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and led high-performing teams in complex environments. Highlight your ability to influence senior stakeholders and collaborate across departments, as this role requires strong stakeholder management.
✨Be Data-Driven
Since the role involves managing a significant digital marketing budget, come prepared with insights on how you've used data to inform your strategies. Discuss specific metrics you've tracked and how they influenced your decision-making.
✨Emphasise Your Commercial Acumen
Demonstrate your understanding of commercial priorities and how you've aligned marketing strategies with business goals. Be ready to talk about how you've maximised operating profit and responded to trading priorities in past roles.