At a Glance
- Tasks: Lead PPC campaigns on Amazon and other platforms, optimising for performance and results.
- Company: Join M&S, a dynamic company focused on quality and service.
- Benefits: Enjoy discounts, competitive holidays, bonuses, and 24/7 wellbeing support.
- Other info: Be part of a fast-moving, inclusive team with excellent career development opportunities.
- Why this job: Make an impact in digital marketing while collaborating with top brands and agencies.
- Qualifications: Experience in PPC and paid media, with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
The role plays a critical part in planning, launching and continuously refining campaigns across Amazon Ads (including Sponsored Products, Sponsored Brands and Sponsored Display), alongside managing paid activity on platforms such as Zalando and About You. A structured, performance-led approach is essential, ensuring campaigns are effectively paced, aligned to commercial objectives and delivering against key metrics. Close attention to detail and strong trading discipline underpin success, from managing bids and budgets to optimising search terms and maintaining product coverage.
Working in partnership with Amazon agency partners, the role ensures clear briefing, strong output quality and alignment with wider trading priorities. Ongoing performance analysis is central, with a focus on identifying opportunities, resolving challenges and driving improvements across traffic, conversion and operational efficiency. Collaboration sits at the heart of this position, working cross-functionally with trading, brand and content teams within established creative frameworks to maximise campaign performance. It is important to note this role is not focused on brand creative development and does not replace agency-led creative or large-scale marketplace expansion resources—instead, it is dedicated to executional excellence and performance optimisation in paid media.
What you’ll do
- Own end-to-end PPC execution across key marketplaces, leading the planning, launch and optimisation of campaigns across Amazon Ads and other priority platforms.
- Manage and optimise paid media activity across Amazon, Zalando and About You, ensuring campaigns are structured, paced and delivering against performance targets.
- Act as the key point of contact for Amazon agency partners, delivering clear briefs, reviewing outputs and ensuring activity aligns with commercial priorities.
- Monitor campaign performance daily, identifying opportunities and resolving challenges across traffic, conversion and operational drivers while maintaining strong trading hygiene.
- Collaborate cross-functionally with trading, brand and content teams to maximise performance, proactively highlighting risks or gaps that could impact campaign delivery.
Who you are
- Proven hands-on experience in PPC and paid media execution, with strong expertise across Amazon Ads and marketplace platforms, gained in-house, at Amazon or within a specialist agency.
- Deep understanding of marketplace performance metrics and trading KPIs, with the ability to translate data into actionable insights that drive commercial outcomes.
- Strong stakeholder management skills, confident collaborating with agencies and senior partners, and recognised as a clear, effective communicator across cross-functional teams.
- Highly organised and detail-focused, with the ability to operate at pace in a fast-moving environment while maintaining accuracy across campaign execution and optimisation.
- Experience working within complex, matrixed organisations, with exposure to European marketplaces such as Zalando and About You, and an understanding of DSP planning or reporting frameworks.
What’s in it for you?
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing. Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market-leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
Asst Digital Marketing Manager - Paid Media in London employer: M&S
At M&S, we pride ourselves on being an inclusive and dynamic employer that values collaboration and innovation. As an Assistant Digital Marketing Manager in Paid Media, you'll benefit from a supportive work culture that prioritises employee growth through tailored training and development opportunities. With competitive perks such as a generous colleague discount, flexible holiday options, and comprehensive wellbeing support, you'll be part of a team dedicated to delivering quality and service to millions while enjoying a fulfilling career.
StudySmarter Expert Advice🤫
We think this is how you could land Asst Digital Marketing Manager - Paid Media in London
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those who work with Amazon Ads or similar platforms. Attend industry events or webinars to meet potential colleagues and learn about job openings before they hit the market.
✨Tip Number 2
Showcase your skills through a personal project or case study. Create a mock PPC campaign using Amazon Ads or other platforms, and be ready to discuss your strategy and results in interviews. This hands-on experience can really set you apart from other candidates.
✨Tip Number 3
Prepare for interviews by brushing up on key performance metrics and trading KPIs relevant to the role. Be ready to share how you've used data to drive commercial outcomes in past roles. This will demonstrate your analytical skills and understanding of the marketplace.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at M&S.
We think you need these skills to ace Asst Digital Marketing Manager - Paid Media in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Asst Digital Marketing Manager - Paid Media. Highlight your hands-on experience with PPC and Amazon Ads, and don’t forget to showcase your ability to translate data into actionable insights!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing and how your skills align with our needs. Be specific about your experience with marketplace platforms like Zalando and About You.
Showcase Your Collaboration Skills:Since collaboration is key in this role, make sure to mention any experiences where you’ve worked cross-functionally. Highlight how you’ve effectively communicated with agencies and senior partners to drive campaign success.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at M&S
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC and paid media execution, especially around Amazon Ads. Be ready to discuss specific campaigns you've managed, the metrics you tracked, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you translate data into actionable insights. Think of examples where your analysis led to improved traffic or conversion rates. This will show that you can not only monitor performance but also drive results.
✨Communicate Clearly and Confidently
Since this role involves collaboration with various teams and agency partners, practice articulating your thoughts clearly. Use examples from past experiences where effective communication made a difference in campaign outcomes.
✨Be Detail-Oriented
Highlight your attention to detail during the interview. Discuss how you ensure accuracy in campaign execution and optimisation, and be prepared to share strategies you use to maintain strong trading hygiene.
