At a Glance
- Tasks: Lead PPC campaigns on Amazon and other platforms, optimising for performance and results.
- Company: Join M&S, a dynamic company focused on quality and service.
- Benefits: Enjoy a 20% discount, competitive holidays, and tailored training from day one.
- Other info: Be part of a fast-moving, inclusive team with excellent career growth opportunities.
- Why this job: Make an impact in digital marketing while collaborating with top brands and agencies.
- Qualifications: Experience in PPC and paid media, with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
The role plays a critical part in planning, launching and continuously refining campaigns across Amazon Ads (including Sponsored Products, Sponsored Brands and Sponsored Display), alongside managing paid activity on platforms such as Zalando and About You. A structured, performance-led approach is essential, ensuring campaigns are effectively paced, aligned to commercial objectives and delivering against key metrics. Close attention to detail and strong trading discipline underpin success, from managing bids and budgets to optimising search terms and maintaining product coverage.
Working in partnership with Amazon agency partners, the role ensures clear briefing, strong output quality and alignment with wider trading priorities. Ongoing performance analysis is central, with a focus on identifying opportunities, resolving challenges and driving improvements across traffic, conversion and operational efficiency. Collaboration sits at the heart of this position, working cross-functionally with trading, brand and content teams within established creative frameworks to maximise campaign performance. It is important to note this role is not focused on brand creative development and does not replace agency-led creative or large-scale marketplace expansion resources; instead, it is dedicated to executional excellence and performance optimisation in paid media.
What you’ll do
- Own end-to-end PPC execution across key marketplaces, leading the planning, launch and optimisation of campaigns across Amazon Ads and other priority platforms.
- Manage and optimise paid media activity across Amazon, Zalando and About You, ensuring campaigns are structured, paced and delivering against performance targets.
- Act as the key point of contact for Amazon agency partners, delivering clear briefs, reviewing outputs and ensuring activity aligns with commercial priorities.
- Monitor campaign performance daily, identifying opportunities and resolving challenges across traffic, conversion and operational drivers while maintaining strong trading hygiene.
- Collaborate cross-functionally with trading, brand and content teams to maximise performance, proactively highlighting risks or gaps that could impact campaign delivery.
Who you are
- Proven hands-on experience in PPC and paid media execution, with strong expertise across Amazon Ads and marketplace platforms, gained in-house, at Amazon or within a specialist agency.
- Deep understanding of marketplace performance metrics and trading KPIs, with the ability to translate data into actionable insights that drive commercial outcomes.
- Strong stakeholder management skills, confident collaborating with agencies and senior partners, and recognised as a clear, effective communicator across cross-functional teams.
- Highly organised and detail-focused, with the ability to operate at pace in a fast-moving environment while maintaining accuracy across campaign execution and optimisation.
- Experience working within complex, matrixed organisations, with exposure to European marketplaces such as Zalando and About You, and an understanding of DSP planning or reporting frameworks.
What’s in it for you?
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing. Here are just a few of the benefits that make working here even more rewarding:
- 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation.
- Competitive holiday allowance with the option to buy more.
- Discretionary bonus schemes linked to your performance and ours.
- Strong pension and life assurance to help plan for the future.
- Tailored induction and training to support your development from day one.
- Exclusive perks and savings through our M&S Choices portal.
- Market-leading family policies, including parental, adoption and neonatal leave.
- 24/7 wellbeing support, including virtual GP access and mental health services.
- One paid volunteer day a year to support a cause that matters to you.
Asst Digital Marketing Manager - Paid Media employer: M&S
At M&S, we pride ourselves on being an inclusive and dynamic employer that values collaboration and innovation. As an Assistant Digital Marketing Manager in our vibrant team, you'll benefit from a competitive salary, generous colleague discounts, and a strong focus on personal development through tailored training and support. Our commitment to employee wellbeing, alongside market-leading family policies and a culture that encourages meaningful contributions, makes M&S an exceptional place to grow your career while making a positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Asst Digital Marketing Manager - Paid Media
✨Tip Number 1
Get your networking game on! Reach out to people in the digital marketing space, especially those who work with Amazon Ads or similar platforms. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will help you stand out during interviews and demonstrate your hands-on experience in paid media execution.
✨Tip Number 3
Stay updated on industry trends! Follow blogs, podcasts, and webinars related to digital marketing and Amazon Ads. This knowledge will not only impress potential employers but also help you speak their language during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with marketplace performance metrics and your ability to collaborate across teams.
We think you need these skills to ace Asst Digital Marketing Manager - Paid Media
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Assistant Digital Marketing Manager role. Highlight your hands-on experience with PPC and paid media, especially on platforms like Amazon Ads. We want to see how your skills align with our needs!
Showcase Your Data Skills:Since this role is all about performance optimisation, don’t forget to mention your ability to translate data into actionable insights. Share examples of how you've used metrics to drive commercial outcomes in past roles. We love a numbers-driven approach!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. We appreciate a well-structured application that’s easy to read and gets straight to the good stuff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role right there!
How to prepare for a job interview at M&S
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC and paid media execution, especially with Amazon Ads. Be ready to discuss specific campaigns you've worked on, the metrics you tracked, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you translate data into actionable insights. Think of examples where your analysis led to improved campaign performance or resolved challenges. This will show that you can think critically and drive commercial outcomes.
✨Communicate Clearly and Confidently
Since this role involves collaboration with various teams and agency partners, practice articulating your thoughts clearly. You might be asked about how you handle stakeholder management, so have a few examples ready that highlight your communication skills.
✨Be Detail-Oriented
Given the emphasis on trading hygiene and campaign optimisation, be prepared to discuss how you ensure accuracy in your work. Share strategies you use to maintain attention to detail, especially in fast-paced environments, as this is crucial for success in the role.
