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- Tasks: Lead impactful legacy marketing campaigns and create engaging content to inspire supporters.
- Company: Join the MS Society, a compassionate charity dedicated to making a difference.
- Benefits: Enjoy flexible working, generous leave, and a supportive work environment.
- Why this job: Make a real impact in the fight against MS while growing your career.
- Qualifications: Experience in marketing or fundraising with strong project management skills.
- Other info: Be part of a friendly team that values creativity and collaboration.
The predicted salary is between 35109 - 37174 £ per year.
Position: Legacy Marketing Officer (Senior)
Type: Full-time (35 hours per week)
Contract: Permanent
Location: Office-based in London with flexible, hybrid working
Salary: Starting from £35,109 per annum (inclusive of recruitment and retention allowance of £2,065). Total salary increasing to £37,174 after 12 months service and satisfactory performance.
Create a future free from MS and inspire others to do the same. Gifts in wills fund almost half of the MS Society’s work, powering life-changing research, campaigns and services. As our new Legacy Marketing Officer (Senior), you’ll play a leading role in growing this extraordinary form of support and deepening our relationships with the people who make it possible. If you’re excited by the idea of combining creativity, empathy, and strategic thinking to deliver campaigns that genuinely change lives, this is the role for you.
About us
We’re here for everyone affected by MS. At the MS Society, people with lived experience shape everything we do: our priorities, our campaigning, our research, and the way we support our community. We’re a friendly, ambitious and collaborative team and we know that our people are our greatest strength. You’ll join a charity that’s moving forward with energy, compassion and purpose.
About the role
As Senior Legacy Marketing Officer, you’ll be at the heart of our gifts in wills programme, helping to grow one of our most vital income streams. You will:
- Lead inspiring multi-channel legacy marketing campaigns across digital, email, social, print and direct mail
- Create powerful content that helps supporters understand the impact of leaving a gift in their will
- Plan and deliver in-person and virtual legacy events, bringing supporters closer to our work
- Develop strong relationships with supporters, suppliers and internal teams
- Champion best practice in legacy engagement, accessibility and supporter experience
This role is perfect for someone who enjoys taking ownership, being creative, and working collaboratively to make a real difference.
About you
We’re looking for someone who:
- has experience in gifts in wills marketing OR broader fundraising/marketing with transferable skills
- is confident leading projects from idea to delivery
- writes clearly, creatively and with empathy
- builds warm and trusting relationships
- can balance strategic thinking with hands-on delivery
- is motivated by making a real and lasting impact
If you care deeply about meaningful supporter engagement and want to help build a future free from MS, we’d love to hear from you.
Closing date for applications: 9:00am on Monday 13 April 2026
Interested? More information can be found by downloading the attached documents in 'supporting documents' and then to apply for this role, please submit the following:
- an updated CV.
- a supporting statement indicating how you meet the essential criteria as set out in the person specification in the attached job description.
Top Tip: you will need to save your Cover Letter, CV and Optional Equal Opps form as one document and upload this to the site.
We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application.
Equal Opportunities
We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds. We’re a Disability Confident Employer and we’re committed to promoting equality and diversity. You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes. If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format.
More about our employee benefits:
- Encouraging work life balance: 38 days paid annual leave (including bank holidays), pro-rata for part-time
- More annual leave entitlement, based on length of employment
- Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
- Flexible working options
- Caring for you and your family: Generous sick pay entitlement
- More sick pay entitlement, based on length of employment
- Opportunity to buy and sell annual leave in each calendar year
- Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis
- Enhanced leave for new parents
- Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
- Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
- 10 days paid disability leave a year, pro-rata for part-time
- 10 days paid carers’ leave a year, pro-rata for part-time
- Cycle to work scheme
- Death in service scheme
- New family-friendly benefits, including paid leave: In the event of miscarriage or still birth
- To support fertility treatments
- For antenatal appointments for both parents
- Thinking about your finances: Enhanced salary sacrifice pension scheme
- Discounted season ticket loan and interest-free emergency loans
- Give as you earn to support other charities of your choice before tax
- New employee portal including lifestyle savings vouchers and personal wellbeing
- Enriching your life at work: Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
- Yearly internal apprenticeship opportunities
- New, modern offices that embrace working together both in-person and remotely
- Various opportunities to influence how we internally operate (including surveys, and focus and committee groups)
- Active and supportive internal employee networking groups for collaboration and peer support
- 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community)
- 2 days paid leave a year for volunteering with other charities during normal working hours
Safeguarding
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with. This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment. We recognise our particular responsibility to make sure vulnerable adults and children are protected. We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.
Your right to work in the UK
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment. You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.
No agencies please.
Legacy Marketing Officer (Senior) in London employer: MS Society
Contact Detail:
MS Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy Marketing Officer (Senior) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at the MS Society. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion! When you get the chance to chat with someone from the MS Society, let your enthusiasm for their mission shine through. Share why you care about making a difference in the lives of those affected by MS.
✨Tip Number 3
Prepare for interviews by researching the MS Society's recent campaigns and initiatives. Being knowledgeable about their work will help you stand out and demonstrate your commitment to their cause.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Legacy Marketing Officer (Senior) in London
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for legacy marketing and how your skills align with our mission. Be creative, show empathy, and let your personality come through!
Tailor Your CV: Don’t just send the same CV everywhere! Tailor it to reflect the experience and skills that are most relevant to the Legacy Marketing Officer role. We want to see how you can contribute to our cause!
Showcase Your Campaign Experience: Since this role involves leading multi-channel campaigns, be sure to include specific examples of past projects you've led. Highlight your strategic thinking and hands-on delivery to impress us!
Follow Application Instructions Carefully: Make sure you read the application instructions thoroughly. Remember to save your Cover Letter, CV, and Optional Equal Opps form as one document before uploading it on our website. We’re excited to see your application!
How to prepare for a job interview at MS Society
✨Know Your Stuff
Before the interview, dive deep into the MS Society's mission and values. Understand how gifts in wills contribute to their work. This will not only show your genuine interest but also help you connect your experience with their goals.
✨Showcase Your Creativity
As a Legacy Marketing Officer, creativity is key. Prepare examples of past campaigns you've led or contributed to, especially those that involved multi-channel marketing. Be ready to discuss how you can bring fresh ideas to their legacy marketing efforts.
✨Build Rapport
During the interview, focus on building a warm connection with your interviewers. Share personal stories or experiences that relate to the role, showing empathy and understanding of the supporters' perspectives. This will highlight your ability to foster relationships.
✨Ask Thoughtful Questions
Prepare insightful questions about the role and the team dynamics. Inquire about their current legacy campaigns or how they measure success in supporter engagement. This demonstrates your strategic thinking and genuine interest in contributing to their mission.