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- Tasks: Lead impactful legacy marketing campaigns and create engaging content for supporters.
- Company: Join the MS Society, a compassionate charity dedicated to making a difference.
- Benefits: Enjoy flexible working, generous leave, and a supportive work environment.
- Why this job: Make a real impact in the fight against MS while growing your career.
- Qualifications: Experience in marketing or fundraising with strong project management skills.
- Other info: Collaborative team culture with opportunities for personal and professional development.
The predicted salary is between 35109 - 37174 £ per year.
Type: Full-time (35 hours per week)
Contract: Permanent
Location: Office-based in London with flexible, hybrid working
Salary: Starting from £35,109 per annum (inclusive of recruitment and retention allowance of £2,065). Total salary increasing to £37,174 after 12 months service and satisfactory performance.
Create a future free from MS and inspire others to do the same. Gifts in wills fund almost half of the MS Society’s work, powering life-changing research, campaigns and services. As our new Legacy Marketing Officer (Senior), you’ll play a leading role in growing this extraordinary form of support and deepening our relationships with the people who make it possible.
If you’re excited by the idea of combining creativity, empathy, and strategic thinking to deliver campaigns that genuinely change lives, this is the role for you.
About us: We’re here for everyone affected by MS. At the MS Society, people with lived experience shape everything we do: our priorities, our campaigning, our research, and the way we support our community. We’re a friendly, ambitious and collaborative team and we know that our people are our greatest strength. You’ll join a charity that’s moving forward with energy, compassion and purpose.
About the role: As Senior Legacy Marketing Officer, you’ll be at the heart of our gifts in wills programme, helping to grow one of our most vital income streams.
- Lead inspiring multi-channel legacy marketing campaigns across digital, email, social, print and direct mail
- Create powerful content that helps supporters understand the impact of leaving a gift in their will
- Plan and deliver in-person and virtual legacy events, bringing supporters closer to our work
- Develop strong relationships with supporters, suppliers and internal teams
- Champion best practice in legacy engagement, accessibility and supporter experience
This role is perfect for someone who enjoys taking ownership, being creative, and working collaboratively to make a real difference.
About you: We’re looking for someone who:
- has experience in gifts in wills marketing OR broader fundraising/marketing with transferable skills
- is confident leading projects from idea to delivery
- writes clearly, creatively and with empathy
- builds warm and trusting relationships
- can balance strategic thinking with hands-on delivery
- is motivated by making a real and lasting impact
If you care deeply about meaningful supporter engagement and want to help build a future free from MS, we’d love to hear from you.
Closing date for applications: 9:00am on Monday 13 April 2026
Interested? More information can be found by downloading the attached documents in 'supporting documents' and then to apply for this role, please submit the following:
- an updated CV.
- a supporting statement indicating how you meet the essential criteria as set out in the person specification in the attached job description.
Top Tip: you will need to save your Cover Letter, CV and Optional Equal Opps form as one document and upload this to the site.
We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application.
Equal Opportunities: We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.
Disability Confident Employer: We’re a Disability Confident Employer and we’re committed to promoting equality and diversity. You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes. If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format.
More about our employee benefits: We have a wide range of employee benefits including (but not limited to):
- Encouraging work life balance: 38 days paid annual leave (including bank holidays), pro-rata for part-time
- More annual leave entitlement, based on length of employment
- Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
- Flexible working options
- Caring for you and your family: Generous sick pay entitlement
- More sick pay entitlement, based on length of employment
- Opportunity to buy and sell annual leave in each calendar year
- Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis
- Enhanced leave for new parents
- Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
- Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
- 10 days paid disability leave a year, pro-rata for part-time
- 10 days paid carers’ leave a year, pro-rata for part-time
- Cycle to work scheme
- Death in service scheme
- New family-friendly benefits, including paid leave: In the event of miscarriage or still birth
- To support fertility treatments
- For antenatal appointments for both parents
- Thinking about your finances: Enhanced salary sacrifice pension scheme
- Discounted season ticket loan and interest-free emergency loans
- Give as you earn to support other charities of your choice before tax
- New employee portal including lifestyle savings vouchers and personal wellbeing
- Enriching your life at work: Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
- Yearly internal apprenticeship opportunities
- New, modern offices that embrace working together both in-person and remotely
- Various opportunities to influence how we internally operate (including surveys, and focus and committee groups)
- Active and supportive internal employee networking groups for collaboration and peer support
- 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community)
- 2 days paid leave a year for volunteering with other charities during normal
Safeguarding: We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with. This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment. We recognise our particular responsibility to make sure vulnerable adults and children are protected. We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.
Your right to work in the UK: You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment. You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.
No agencies please.
Legacy Marketing Officer (Senior) employer: MS Society
Contact Detail:
MS Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy Marketing Officer (Senior)
✨Tip Number 1
Get to know the MS Society inside out! Research their campaigns, values, and recent projects. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend relevant events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for your interview by practising common questions related to legacy marketing and fundraising. Think about how your skills align with their mission and be ready to share examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at the MS Society.
We think you need these skills to ace Legacy Marketing Officer (Senior)
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in gifts in wills marketing or transferable skills from broader fundraising/marketing. Keep it clear and concise, and don’t forget to tailor it to the role!
Nail Your Supporting Statement: This is your chance to shine! Use your supporting statement to show us how you meet the essential criteria. Be specific about your achievements and how they relate to the role of Legacy Marketing Officer. We want to see your creativity and empathy come through!
Follow Application Instructions: Make sure you read the application instructions carefully. Remember to save your Cover Letter, CV, and Optional Equal Opps form as one document before uploading it. We appreciate attention to detail, and it shows you’re serious about joining our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you don’t miss any important updates. Plus, it’s super straightforward – just follow the prompts!
How to prepare for a job interview at MS Society
✨Know Your Stuff
Before the interview, dive deep into the MS Society's mission and values. Understand how gifts in wills contribute to their work. This knowledge will help you connect your experience with their goals and show that you're genuinely interested.
✨Showcase Your Creativity
As a Legacy Marketing Officer, creativity is key. Prepare examples of past campaigns you've led or contributed to, highlighting your innovative ideas. Be ready to discuss how you can bring fresh perspectives to their multi-channel marketing efforts.
✨Build Rapport
During the interview, focus on building a warm connection with your interviewers. Share personal stories that reflect your empathy and passion for the cause. This will demonstrate your ability to foster relationships, which is crucial for this role.
✨Ask Thoughtful Questions
Prepare insightful questions about the role and the team dynamics. Inquire about their current legacy marketing strategies and how they measure success. This shows your strategic thinking and genuine interest in contributing to their mission.