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- Tasks: Lead impactful legacy marketing campaigns and create engaging content to inspire supporters.
- Company: Join the MS Society, a compassionate charity dedicated to making a difference.
- Benefits: Enjoy flexible working, generous leave, and a supportive work environment.
- Why this job: Make a real impact in the fight against MS while growing your career.
- Qualifications: Experience in marketing or fundraising with strong project management skills.
- Other info: Be part of a friendly team that values creativity and collaboration.
The predicted salary is between 35109 - 37174 £ per year.
Position: Legacy Marketing Officer (Senior)
Type: Full-time (35 hours per week)
Contract: Permanent
Location: Office-based in London with flexible, hybrid working
Salary: Starting from £35,109 per annum (inclusive of recruitment and retention allowance of £2,065). Total salary increasing to £37,174 after 12 months service and satisfactory performance.
Create a future free from MS and inspire others to do the same. Gifts in wills fund almost half of the MS Society’s work, powering life-changing research, campaigns and services. As our new Legacy Marketing Officer (Senior), you’ll play a leading role in growing this extraordinary form of support and deepening our relationships with the people who make it possible. If you’re excited by the idea of combining creativity, empathy, and strategic thinking to deliver campaigns that genuinely change lives, this is the role for you.
About us
We’re here for everyone affected by MS. At the MS Society, people with lived experience shape everything we do: our priorities, our campaigning, our research, and the way we support our community. We’re a friendly, ambitious and collaborative team and we know that our people are our greatest strength. You’ll join a charity that’s moving forward with energy, compassion and purpose.
About the role
As Senior Legacy Marketing Officer, you’ll be at the heart of our gifts in wills programme, helping to grow one of our most vital income streams. You will:
- Lead inspiring multi-channel legacy marketing campaigns across digital, email, social, print and direct mail
- Create powerful content that helps supporters understand the impact of leaving a gift in their will
- Plan and deliver in-person and virtual legacy events, bringing supporters closer to our work
- Develop strong relationships with supporters, suppliers and internal teams
- Champion best practice in legacy engagement, accessibility and supporter experience
This role is perfect for someone who enjoys taking ownership, being creative, and working collaboratively to make a real difference.
About you
We’re looking for someone who:
- has experience in gifts in wills marketing OR broader fundraising/marketing with transferable skills
- is confident leading projects from idea to delivery
- writes clearly, creatively and with empathy
- builds warm and trusting relationships
- can balance strategic thinking with hands-on delivery
- is motivated by making a real and lasting impact
If you care deeply about meaningful supporter engagement and want to help build a future free from MS, we’d love to hear from you.
Closing date for applications: 9:00am on Monday 13 April 2026
Interested? PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.
Equal Opportunities
We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds. We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application.
Disability Confident Employer
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity. You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes. If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format.
More about our employee benefits:
- Encouraging work life balance
- 38 days paid annual leave (including bank holidays), pro-rata for part-time
- More annual leave entitlement, based on length of employment
- Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
- Flexible working options
- Caring for you and your family
- Generous sick pay entitlement
- More sick pay entitlement, based on length of employment
- Opportunity to buy and sell annual leave in each calendar year
- Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis
- Enhanced leave for new parents
- Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
- Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
- 10 days paid disability leave a year, pro-rata for part-time
- 10 days paid carers’ leave a year, pro-rata for part-time
- Cycle to work scheme
- Death in service scheme
- New family-friendly benefits, including paid leave: In the event of miscarriage or still birth, to support fertility treatments, for antenatal appointments for both parents
- Thinking about your finances
- Enhanced salary sacrifice pension scheme
- Discounted season ticket loan and interest-free emergency loans
- Give as you earn to support other charities of your choice before tax
- New employee portal including lifestyle savings vouchers and personal wellbeing
- Enriching your life at work
- Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
- Yearly internal apprenticeship opportunities
- New, modern offices that embrace working together both in-person and remotely
- Various opportunities to influence how we internally operate (including surveys, and focus and committee groups)
- Active and supportive internal employee networking groups for collaboration and peer support
- 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community)
- 2 days paid leave a year for volunteering with other charities during normal working hours
Safeguarding
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with. This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment. We recognise our particular responsibility to make sure vulnerable adults and children are protected. We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.
Your right to work in the UK
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment. You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.
No agencies please.
Legacy Marketing Officer (Senior) in London employer: MS Society UK
Contact Detail:
MS Society UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy Marketing Officer (Senior) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you get the chance to chat with someone from the MS Society, let your enthusiasm for the role shine through. Share why you care about their mission and how you can contribute to making a difference.
✨Tip Number 3
Prepare for interviews by researching the MS Society’s recent campaigns and initiatives. Bring ideas to the table that align with their goals, and be ready to discuss how your skills can help grow their legacy marketing efforts.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or a casual chat, send a quick thank-you note. It shows you’re genuinely interested and keeps you fresh in their minds as they make decisions.
We think you need these skills to ace Legacy Marketing Officer (Senior) in London
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for making a difference and how your experiences align with our mission.
Tailor Your Application: Make sure to customise your application to highlight your relevant skills and experiences. Focus on your gifts in wills marketing experience or transferable skills that make you a great fit for the Legacy Marketing Officer role.
Showcase Your Creativity: Since this role involves leading inspiring campaigns, include examples of your creative work. Whether it’s a project you led or a campaign you contributed to, we want to see how you think outside the box!
Follow the Application Process: Don’t forget to apply through our website! It’s super easy, and we’ve made sure the process is straightforward. Plus, if you have any questions or need adjustments, just reach out to us—we’re here to help!
How to prepare for a job interview at MS Society UK
✨Know Your Stuff
Before the interview, dive deep into the MS Society's mission and values. Understand how gifts in wills contribute to their work. This will help you connect your experience with their goals and show that you're genuinely interested in making a difference.
✨Showcase Your Creativity
As a Legacy Marketing Officer, creativity is key! Prepare examples of past campaigns you've led or contributed to. Be ready to discuss how you can bring fresh ideas to their multi-channel marketing efforts, whether it's through digital, print, or events.
✨Build Rapport
During the interview, focus on building a warm connection with your interviewers. Share personal stories that highlight your empathy and ability to engage supporters. Remember, they want someone who can foster relationships, so let your personality shine!
✨Ask Thoughtful Questions
Prepare insightful questions about the role and the team dynamics. Inquire about their current legacy marketing strategies and how they measure success. This shows that you're not just interested in the job, but also in contributing to their ongoing success.