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- Tasks: Lead impactful legacy marketing campaigns and create engaging content to inspire supporters.
- Company: Join the MS Society, a charity dedicated to creating a future free from MS.
- Benefits: Enjoy flexible working, generous leave, and a supportive work environment.
- Why this job: Make a real difference in people's lives while growing your marketing skills.
- Qualifications: Experience in marketing or fundraising with a passion for meaningful engagement.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
The predicted salary is between 35109 - 37174 £ per year.
Type: Full-time (35 hours per week)
Contract: Permanent
Location: Office-based in London with flexible, hybrid working
Salary: Starting from £35,109 per annum (inclusive of recruitment and retention allowance of £2,065). Total salary increasing to £37,174 after 12 months service and satisfactory performance.
Create a future free from MS and inspire others to do the same. Gifts in wills fund almost half of the MS Society’s work, powering life-changing research, campaigns and services. As our new Legacy Marketing Officer (Senior), you’ll play a leading role in growing this extraordinary form of support and deepening our relationships with the people who make it possible.
If you’re excited by the idea of combining creativity, empathy, and strategic thinking to deliver campaigns that genuinely change lives, this is the role for you.
About us: We’re here for everyone affected by MS. At the MS Society, people with lived experience shape everything we do: our priorities, our campaigning, our research, and the way we support our community. We’re a friendly, ambitious and collaborative team and we know that our people are our greatest strength. You’ll join a charity that’s moving forward with energy, compassion and purpose.
About the role: As Senior Legacy Marketing Officer, you’ll be at the heart of our gifts in wills programme, helping to grow one of our most vital income streams.
- Lead inspiring multi-channel legacy marketing campaigns across digital, email, social, print and direct mail
- Create powerful content that helps supporters understand the impact of leaving a gift in their will
- Plan and deliver in-person and virtual legacy events, bringing supporters closer to our work
- Develop strong relationships with supporters, suppliers and internal teams
- Champion best practice in legacy engagement, accessibility and supporter experience
This role is perfect for someone who enjoys taking ownership, being creative, and working collaboratively to make a real difference.
About you: We’re looking for someone who:
- has experience in gifts in wills marketing OR broader fundraising/marketing with transferable skills
- is confident leading projects from idea to delivery
- writes clearly, creatively and with empathy
- builds warm and trusting relationships
- can balance strategic thinking with hands-on delivery
- is motivated by making a real and lasting impact
If you care deeply about meaningful supporter engagement and want to help build a future free from MS, we’d love to hear from you.
Closing date for applications: 9:00am on Monday 13 April 2026
Interested? PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.
Equal Opportunities: We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity. You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.
More about our employee benefits:
- Encouraging work life balance
- 38 days paid annual leave (including bank holidays), pro-rata for part-time
- More annual leave entitlement, based on length of employment
- Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
- Flexible working options
- Caring for you and your family
- Generous sick pay entitlement
- Opportunity to buy and sell annual leave in each calendar year
- Free access to a GP virtually 24 hours a day/7 days a week
- Enhanced leave for new parents
- Free access to a confidential 24 hours a day/7 days a week helpline service
- Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
- 10 days paid disability leave a year, pro-rata for part-time
- 10 days paid carers’ leave a year, pro-rata for part-time
- Cycle to work scheme
- Death in service scheme
- New family-friendly benefits, including paid leave: In the event of miscarriage or still birth
- To support fertility treatments
- For antenatal appointments for both parents
- Thinking about your finances
- Enhanced salary sacrifice pension scheme
- Discounted season ticket loan and interest-free emergency loans
- Give as you earn to support other charities of your choice before tax
- New employee portal including lifestyle savings vouchers and personal wellbeing
- Personalised development plans with a wide range of training courses
- Yearly internal apprenticeship opportunities
- New, modern offices that embrace working together both in-person and remotely
- Active and supportive internal employee networking groups for collaboration and peer support
- 2 days paid leave a year for volunteering for MS Society activities during normal working hours
- 2 days paid leave a year for volunteering with other charities during normal working hours
Safeguarding: We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with. We recognise our particular responsibility to make sure vulnerable adults and children are protected.
Your right to work in the UK: You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.
No agencies please.
Legacy Marketing Officer (Senior) employer: MS Society UK
Contact Detail:
MS Society UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy Marketing Officer (Senior)
✨Tip Number 1
Get to know the MS Society inside out! Research their campaigns, values, and recent projects. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend relevant events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for your interview by practising common questions related to legacy marketing. Think about how your skills can directly impact their mission and be ready to share examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Legacy Marketing Officer (Senior)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about making a difference in the lives of those affected by MS. Share your personal connection or motivation for wanting to join our team.
Tailor Your Content: Make sure to customise your application to highlight your relevant experience in legacy marketing or fundraising. We’re looking for specific examples that demonstrate your skills and how they align with what we do at the MS Society.
Be Clear and Concise: We appreciate clarity! Use straightforward language and keep your sentences concise. This will help us understand your points quickly and easily, making your application stand out.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need to make your application as strong as possible.
How to prepare for a job interview at MS Society UK
✨Know Your Stuff
Before the interview, dive deep into the MS Society's mission and values. Understand how gifts in wills contribute to their work. This will not only show your genuine interest but also help you connect your experience with their goals.
✨Showcase Your Creativity
As a Legacy Marketing Officer, creativity is key. Prepare examples of past campaigns you've led or contributed to, especially those that involved multi-channel marketing. Be ready to discuss how you can bring fresh ideas to their legacy marketing efforts.
✨Build Rapport
During the interview, focus on building a warm connection with your interviewers. Share personal stories or experiences that relate to the role, showing empathy and understanding of the supporters' perspectives. This will highlight your ability to foster relationships.
✨Ask Thoughtful Questions
Prepare insightful questions about the role and the team dynamics. Inquire about their current legacy campaigns or how they measure success in supporter engagement. This demonstrates your strategic thinking and genuine interest in contributing to their mission.