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For Companies At a Glance
- Tasks: Lead daily operations, drive sales, and deliver exceptional customer care in an optical store.
- Company: Join M&S Opticians, a trusted name in optical and hearing services.
- Benefits: Enjoy a supportive environment with opportunities for growth and development.
- Why this job: Be part of a team that values customer care and business success while making a real impact.
- Qualifications: Must be a qualified Dispensing Optician registered with the GOC, with leadership experience.
- Other info: Ideal for motivated individuals looking to advance their career in optical retail.
The predicted salary is between 30000 - 42000 £ per year.
About The Role
As an Assistant Store Manager at M&S Opticians, you will play a key role in ensuring the smooth operation of the Optical and Hearing businesses while delivering exceptional customer care. Supporting the Store Manager, you will oversee daily operations, drive sales performance, and enhance customer experience. With a focus on leadership, business development, and financial management, you will help grow the business and ensure its continued success.
As a Dispensing Optician, you will ensure that every customer receives exceptional service when visiting our store. This involves understanding customer needs, explaining our products and offers, creating a welcoming environment, and dispensing single vision and varifocal lenses from the leading lens manufacturers. You will also dispense and fit glasses to both adults and children, working from prescriptions provided by optometrists.
Your role will include advising customers on lens and frame choices, including style, weight, and colour, as well as providing guidance on how to wear and maintain their glasses. As a qualified Dispensing Optician registered with the General Optical Council (GOC), you will bring a high level of expertise and customer care, ensuring every customer receives the appropriate dispensing advice.
Key Responsibilities
- Be able to deputise in the absence of the Opticians Manager
- Lead, motivate, and manage a team on a daily basis
- Drive sales performance while maintaining excellent customer service standards
- Promote M&S Opticians throughout the store to increase awareness and appointments
- Conduct training and performance reviews for sales advisors
- Ensure a seamless and professional customer journey, addressing enquiries and concerns
- Manage store KPIs, ensuring profitability and business growth
- Drive brand awareness through in-store marketing activities
- Assist or carry out any additional tasks as required
- Provide excellent customer service, booking appointments efficiently and advising on frame and lens choices
- Interpret optical prescriptions and dispense low vision aids where necessary
- Confidently advise the customer on the features and benefits of a range of lenses from leading manufacturers, as well as discuss a variety of contact lenses where required
- Handle customer queries and complaints efficiently and effectively
- Fit and supply the most appropriate spectacles based on the customer’s vision, lifestyle, and vocational needs
- Take frame and facial measurements to ensure a correct fit and positioning
- Order lenses and verify them upon delivery to ensure they meet specifications
- Assist the Store Manager in the effective running of the store while supporting the team in all dispensing areas
- Promote in-store offers and maximise all sales opportunities to meet Key Performance Indicators (KPIs)
- Assist in training and onboarding new sales advisors
- Maintain accurate patient records and complete administrative tasks
- Ensure compliance with General Optical Council (GOC) Standards of Practice and data protection regulations
About You
You are a motivated and organised leader with experience in optical retail, looking to take the next step in your career. With strong leadership and communication skills, you excel at inspiring teams, delivering outstanding customer care, and driving business growth. Your commercial awareness and passion for customer care make you a valuable asset to the team. To be successful in this role, you should be a qualified Dispensing Optician registered with the General Optical Council (GOC) and passionate about providing excellent customer care. You will be a natural communicator with a friendly and approachable manner, ensuring that every customer feels valued and supported throughout their journey. You’ll be customer focused and commercially aware, able to make the most of sales opportunities. If you are enthusiastic about optical dispensing and want to work in a supportive, customer-driven environment, we’d love to hear from you!
Key Requirements
- Proven experience in an optical retail role, preferably as a supervisor or team leader
- Strong leadership and team management skills
- Professional and customer focused approach to customer service
- Excellent communication and interpersonal abilities
- Understanding of practice operations, industry regulations, and business development
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Assistant Store Manager / Dispensing Optician employer: M&S Opticians
Contact Detail:
M&S Opticians Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager / Dispensing Optician
✨Tip Number 1
Familiarise yourself with the latest trends in optical retail and customer service. Being knowledgeable about current products and services will help you engage confidently with customers and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed a team or improved sales performance in previous roles. This will highlight your ability to motivate others and drive business growth, which is crucial for the Assistant Store Manager position.
✨Tip Number 3
Network with professionals in the optical industry, whether through social media platforms like LinkedIn or local events. Building connections can provide valuable insights into the company culture at M&S Opticians and may even lead to referrals.
✨Tip Number 4
Prepare to discuss how you would enhance the customer experience in the store. Think of specific strategies or initiatives you could implement to improve customer satisfaction and drive sales, as this aligns perfectly with the role's responsibilities.
We think you need these skills to ace Assistant Store Manager / Dispensing Optician
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in optical retail and leadership roles. Emphasise your qualifications as a Dispensing Optician and any specific achievements that demonstrate your ability to drive sales and enhance customer service.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer care and your understanding of the optical industry. Mention how your skills align with the responsibilities of the Assistant Store Manager role and provide examples of how you've successfully managed teams or improved customer experiences in the past.
Highlight Key Skills: In your application, focus on key skills such as leadership, communication, and commercial awareness. Provide specific examples of how you've used these skills to achieve results in previous roles, particularly in an optical retail environment.
Show Enthusiasm for the Role: Convey your enthusiasm for the position and the company in your application. Explain why you want to work at M&S Opticians specifically and how you can contribute to their success. A genuine interest in the role can set you apart from other candidates.
How to prepare for a job interview at M&S Opticians
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll need to demonstrate your leadership abilities. Prepare examples of how you've successfully managed a team, motivated staff, and driven sales performance in previous roles.
✨Understand the Optical Industry
Familiarise yourself with the latest trends and products in the optical industry. Be ready to discuss how you can apply this knowledge to enhance customer experience and drive business growth at M&S Opticians.
✨Prepare for Customer Scenarios
Think about common customer queries and complaints you might encounter. Prepare responses that highlight your problem-solving skills and commitment to exceptional customer service, ensuring every customer feels valued.
✨Demonstrate Commercial Awareness
Be prepared to discuss how you can contribute to the store's profitability and growth. Share ideas on promoting in-store offers and maximising sales opportunities while maintaining high customer service standards.
