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For Companies At a Glance
- Tasks: Lead a team, drive sales, and deliver exceptional customer care in an optical retail environment.
- Company: Join M&S Opticians, a leader in optical and hearing services with a supportive culture.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Make a real impact by enhancing customer experiences and growing the business.
- Qualifications: Qualified Dispensing Optician registered with the GOC and experience in optical retail.
- Other info: Exciting opportunity for motivated leaders passionate about customer care.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
As an Assistant Store Manager at M&S Opticians, you will play a key role in ensuring the smooth operation of the Optical and Hearing businesses while delivering exceptional customer care. Supporting the Store Manager, you will oversee daily operations, drive sales performance, and enhance customer experience. With a focus on leadership, business development, and financial management, you will help grow the business and ensure its continued success.
As a Dispensing Optician, you will ensure that every customer receives exceptional service when visiting our store. This involves understanding customer needs, explaining our products and offers, creating a welcoming environment, and dispensing single vision and varifocal lenses from the leading lens manufactures. You will also dispense and fit glasses to both adults and children, working from prescriptions provided by optometrists.
Your role will include advising customers on lens and frame choices, including style, weight, and colour, as well as providing guidance on how to wear and maintain their glasses. As a qualified Dispensing Optician registered with the General Optical Council (GOC), you will bring a high level of expertise and customer care, ensuring every customer receives the appropriate dispensing advice.
Key Responsibilities
- Be able to deputise in the absence of the Opticians Manager
- Lead, motivate, and manage a team on a daily basis
- Drive sales performance while maintaining excellent customer service standards
- Promote M&S Opticians throughout the store to increase awareness and appointments
- Conduct training and performance reviews for sales advisors
- Ensure a seamless and professional customer journey, addressing enquiries and concerns
- Manage store KPIs, ensuring profitability and business growth
- Drive brand awareness through in-store marketing activities
- Assist or carry out any additional tasks as required
- Provide excellent customer service, booking appointments efficiently and advising on frame and lens choices
- Interpret optical prescriptions and dispense low vision aids where necessary
- Confidently advise the customer on the features and benefits of a range of lenses from leading manufactures, as well as discuss a variety of contact lenses where required.
- Handle customer queries and complaints efficiently and effectively
- Fit and supply the most appropriate spectacles based on the customer’s vision, lifestyle, and vocational needs
- Take frame and facial measurements to ensure a correct fit and positioning
- Order lenses and verify them upon delivery to ensure they meet specifications
- Assist the Store Manager in the effective running of the store while supporting the team in all dispensing areas
- Promote in-store offers and maximise all sales opportunities to meet Key Performance Indicators (KPIs)
- Assist in training and on boarding new sales advisors
- Maintain accurate patient records and complete administrative tasks
- Ensure compliance with General Optical Council (GOC) Standards of Practice and data protection regulations
About You
You are a motivated and organised leader with experience in optical retail, looking to take the next step in your career. With strong leadership and communication skills, you excel at inspiring teams, delivering outstanding customer care, and driving business growth. Your commercial awareness, and passion for customer care make you a valuable asset to the team. To be successful in this role, you should be a qualified Dispensing Optician registered with the General Optical Council (GOC) and passionate about providing excellent customer care. You will be a natural communicator with a friendly and approachable manner, ensuring that every customer feels valued and supported throughout their journey. You’ll be customer focused and commercially aware, able to make the most of sales opportunities. If you are enthusiastic about optical dispensing and want to work in a supportive, customer-driven environment, we’d love to hear from you!
Key Requirements
- Proven experience in an optical retail role, preferably as a supervisor or team leader
- Strong leadership and team management skills
- Professional and customer focused approach to customer service
- Excellent communication and interpersonal abilities
- Understanding of practice operations, industry regulations, and business development
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Assistant Store Manager / Dispensing Optician employer: M&S Opticians
Contact Detail:
M&S Opticians Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager / Dispensing Optician
✨Tip Number 1
Network like a pro! Reach out to your connections in the optical industry, attend local events, and join relevant online groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios specific to the role of an Assistant Store Manager or Dispensing Optician. Show off your leadership skills and customer care expertise – they want to see how you handle real-life situations!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Check out our website for openings at M&S Opticians and tailor your approach to show why you’re the perfect fit for their team.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and gives you another chance to highlight your skills and experience.
We think you need these skills to ace Assistant Store Manager / Dispensing Optician
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Assistant Store Manager / Dispensing Optician role. Highlight your experience in optical retail and any leadership roles you've had. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about customer care and how you can contribute to our team. Be sure to mention your qualifications as a Dispensing Optician and your understanding of the industry.
Showcase Your Customer Service Skills: In your application, emphasise your customer service experience. We love candidates who can demonstrate their ability to create a welcoming environment and handle queries effectively. Share specific examples that show how you’ve gone above and beyond for customers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at M&S Opticians
✨Know Your Stuff
Make sure you brush up on your optical knowledge before the interview. Understand the different types of lenses, frames, and the latest trends in eyewear. Being able to discuss these confidently will show that you're not just qualified but genuinely passionate about the role.
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll need to demonstrate your leadership abilities. Prepare examples of how you've motivated a team or handled challenges in previous roles. This will help the interviewers see you as a strong candidate who can drive sales and enhance customer experience.
✨Customer Care is Key
Be ready to talk about your approach to customer service. Think of specific instances where you went above and beyond for a customer. Highlighting your commitment to exceptional service will resonate well with the interviewers, especially since this role focuses heavily on customer care.
✨Ask Smart Questions
Prepare thoughtful questions to ask at the end of your interview. Inquire about the store's goals, team dynamics, or how they measure success. This shows your interest in the position and helps you gauge if it's the right fit for you.